Chapter 1 – Mass Communication

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This presentation is from COM 130, Survey of Professional Media at Lindenwood University.

This presentation is from COM 130, Survey of Professional Media at Lindenwood University.

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  • 1. Chapter 1 - Mass Communication
    While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.
  • 2. Selective Exposure
    and The Narrative
    Media Literacy and Citizenship
  • 3. Mass Media
    Music
    Books
    Newspapers
    Magazines
    Movies
    Television
    Web Sites
  • 4. Media
    Convergence
  • 5. Allow consumers wide
    and flexible controls over
    how to access and use media.
  • 6. http://www.youtube.com/watch?v=JdJlyh76dEc
  • 7. Tonight’s lead story is going to be the mayor’s corruption trial, even if there isn’t anything new, it will mean good ratings.
    Stories, Video, Photos
    I guess my investigative piece on city budget corruption will have to wait.
    Filtered by Gatekeepers
    Medium
    What the public gets
    THAT’S the lead story? Again? Isn’t there anything else going on?
    Gatekeepers
  • 8. Sorry about it…I’ve got a better way of doing things.
    What do Gatejumpers mean in today’s changing media landscape?
    Let’s take a look at a few…
  • 9. Twitter Photo Courtesy of:
    Neoformix : Iran Election Word Cloud – Visit Link: http://www.neoformix.com/2009/IranElectionShapedWordCloud.html
  • 10. Selective Exposure
    The phenomenon
    whereby audiences
    see messages and
    meanings that
    correspond to their
    preexisting believes
    and values
  • 11. The Narrative
    The structure underlying most media products, it includes two components:
    the story (what happens to whom)
    the discourse (how the story is told)
    The Narrative = Storytelling
    Media companies are in the storytelling business. Everything is a story…from music videos to news items to advertisements. We, as humans, like to tell stories.
  • 12. Media Literacy
    YIP YIP YIP YIP … An understanding of the mass communication process through the development of critical-thinking tools: description, analysis, interpretation, evaluation and engagement.
    YIP YIP YIP YIP…
    What is MEDIA LITERACY?
    They enable a person to become more engaged as a citizen and more discerning as a consumer of mass media products. Check out p.28-29
    YIP YIP YIP…. DERRR YIP!
  • 13. Democracy v. Consumerism
    How Will You Use It?
    Media can also be a powerful culture that
    reinforces a world economic order controlled by fewer and fewer multinational corporations.
    As both history and current events illustrate… media can be a catalyst for democratic tendencies… shining a light on issues and events impacting our world.
  • 14. What will you do?
    Part of this involvement
    means watching over the
    role and impact of mass
    media, a job that belongs
    to each person—not just
    paid media critics and
    watchdog organizations.
    A healthy democracy
    requires the active
    participation of everyone.
  • 15. Photo Credits: Click On Photos To See More Work From These Talented Photographers…