Chapter 1 - Mass Communication While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.
Selective Exposure and The Narrative Media Literacy and Citizenship
Mass Media Music Books Newspapers Magazines Movies Television Web Sites
Tonight’s lead story is going to be the mayor’s corruption trial, even if there isn’t anything new, it will mean good ratings. Stories, Video, Photos I guess my investigative piece on city budget corruption will have to wait. Filtered by Gatekeepers Medium What the public gets THAT’S the lead story? Again? Isn’t there anything else going on? Gatekeepers
Sorry about it…I’ve got a better way of doing things. What do Gatejumpers mean in today’s changing media landscape? Let’s take a look at a few…
Selective Exposure The phenomenon whereby audiences see messages and meanings that correspond to their preexisting believes and values
The Narrative The structure underlying most media products, it includes two components: the story (what happens to whom) the discourse (how the story is told) The Narrative = Storytelling Media companies are in the storytelling business. Everything is a story…from music videos to news items to advertisements. We, as humans, like to tell stories.
Media Literacy YIP YIP YIP YIP … An understanding of the mass communication process through the development of critical-thinking tools: description, analysis, interpretation, evaluation and engagement. YIP YIP YIP YIP… What is MEDIA LITERACY? They enable a person to become more engaged as a citizen and more discerning as a consumer of mass media products. Check out p.28-29 YIP YIP YIP…. DERRR YIP!
Democracy v. Consumerism How Will You Use It? Media can also be a powerful culture that reinforces a world economic order controlled by fewer and fewer multinational corporations. As both history and current events illustrate… media can be a catalyst for democratic tendencies… shining a light on issues and events impacting our world.
What will you do? Part of this involvement means watching over the role and impact of mass media, a job that belongs to each person—not just paid media critics and watchdog organizations. A healthy democracy requires the active participation of everyone.
Photo Credits: Click On Photos To See More Work From These Talented Photographers…