Chapter 1 - Mass CommunicationWhile these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.

Mass MediaMusicBooksNewspapersMagazinesMoviesTelevision Web Sites

Media Convergence

Allow consumers wide and flexible controls over how to access and use media.

http://www.youtube.com/watch?v=JdJlyh76dEc

Tonight’s lead story is going to be the mayor’s corruption trial, even if there isn’t anything new, it will mean good ratings.Stories, Video, PhotosI guess my investigative piece on city budget corruption will have to wait. Filtered by GatekeepersMedium What the public getsTHAT’S the lead story? Again? Isn’t there anything else going on?Gatekeepers

Sorry about it…I’ve got a better way of doing things.What do Gatejumpters mean in today’s changing media landscape?Let’s take a look at a few…

Twitter Photo Courtesy of: Neoformix : Iran Election Word Cloud – Visit Link: http://www.neoformix.com/2009/IranElectionShapedWordCloud.html

Democracy v. ConsumerismMedia can also be a powerful culture that reinforces a world economic order controlled by fewer and fewer multinational corporations.As both history and current events illustrate… media can be a catalyst for democratic tendencies… shining a light on issues and events impacting our world.

What will you do?Part of this involvement means watching over the role and impact of mass media, a job that belongs to each person—not just paid media critics and watchdog organizations.A healthy democracy requires the active participation of everyone.CASE STUDY: p.30