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Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
Toss out that old stakeholder review proceess!
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Toss out that old stakeholder review proceess!

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A new approach to the stakeholder review process: learn how to revolutionize the traditional design review process, by grounding projects in user-feedback.

A new approach to the stakeholder review process: learn how to revolutionize the traditional design review process, by grounding projects in user-feedback.

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  • Meet weekly with stakeholdersFind out their goals for the projectReach out to other stakeholders as questions arise
  • Transcript

    • 1. Toss out that old stakeholder review process!<br />Jill Christ &amp; Elizabeth Thapliyal2010 IA Summit<br />April 10th, 2010<br />
    • 2. Matt AndersonVisual Designer<br />Elizabeth Thapliyal<br />Interaction Designer<br />Jill Christ<br />Researcher<br />
    • 3.
    • 4. A Case Study<br />GoToMeeting, GoToWebinar, GoToTraining Web site Redesign<br />
    • 5. Why redesign?<br />
    • 6.
    • 7. “Couldn&apos;t find a demo for GoToMeeting”<br />“…looking to see if all members of the meeting can talk to each other and interact…”<br />“…want to know more about what it takes to set it up, schedule events...”<br />
    • 8.
    • 9. Could not run A/B Tests to see which site performed better.<br />High-Risk Project<br />
    • 10. The Team<br />Web Marketing Team<br />Creative Team<br />PR<br />Sales <br />Field Marketing<br />Product Marketing <br />Editorial<br />Engineering<br />User Experience<br />Global Customer Support<br />Product Management<br />
    • 11. Ground Process in User Feedback<br />Our Redesign Strategy<br />
    • 12. Conduct Frequent, Iterative Testing<br />Involve everyone in the process<br />Deliver analysis quickly<br />Here is the three step recipe<br />
    • 13. 1. Conduct frequent, iterative usability tests<br />Design &gt; Test &gt; Design &gt;Test &gt; Design…<br />
    • 14. Conduct iterative testing every 2-3 weeks<br /><ul><li> Iterate Between Cycles
    • 15. Conduct Sessions Remotely or In House
    • 16. Test What You Have Ready</li></li></ul><li>First, identify businessgoals upfront.<br />Meet regularly with stakeholders to understand their needs.<br />
    • 17. Next, create a prototype<br />
    • 18. Also, recruit qualified participants<br />
    • 19. Schedule tests in a 2-3 day window<br />Pilot Test<br />Pilot Test<br />
    • 20. Prepare for tests every 2-3 weeks<br />
    • 21. Use remote usability test tools<br />
    • 22. Conduct Frequent, Iterative Testing<br />Involve everyone in the process<br />Deliver analysis quickly<br />Three step recipe<br />
    • 23. 2. Involve Everyone in the Testing Process<br />Bring the testing to your stakeholders<br />Send meeting invites to stakeholders<br />Make it easy for them to attend!<br />
    • 24. Stakeholders can see people using designs and make informed decisions.<br />Make this the Opportunity to Review Designs<br />
    • 25. III.  Strategy - Design<br />©2009 Citrix Online, a division of Citrix Systems, Inc. All rights reserved.<br /> <br />
    • 26. Conduct Frequent, Iterative Testing<br />Involve everyone in the process<br />Deliver analysis quickly<br />Three step recipe<br />
    • 27. 3. Deliver Analysis Quickly<br />Discuss Findings with Stakeholders<br />
    • 28. Give a lightweight presentation of findings<br />
    • 29. Discuss issues together with stakeholders<br />“Multiple people said…” “Several users said…”<br />
    • 30. How the Design Evolved<br />Failing Early to Get Ahead<br />
    • 31. How It Works<br />Before and After<br />
    • 32. ©2009 Citrix Online, a division of Citrix Systems, Inc. All rights reserved.<br />
    • 33. ©2009 Citrix Online, a division of Citrix Systems, Inc. All rights reserved.<br />“…I’m not understanding how to start a meeting…<br />“I didn’t realize I could click on How It Works.”<br />“It looks intimidating…”<br />
    • 34. ©2009 Citrix Online, a division of Citrix Systems, Inc. All rights reserved.<br />
    • 35. ©2009 Citrix Online, a division of Citrix Systems, Inc. All rights reserved.<br />
    • 36. Features<br />Before and After<br />
    • 37. ©2009 Citrix Online, a division of Citrix Systems, Inc. All rights reserved.<br />
    • 38. ©2009 Citrix Online, a division of Citrix Systems, Inc. All rights reserved.<br />“…I’m not understanding which description goes with each image…<br />
    • 39. ©2009 Citrix Online, a division of Citrix Systems, Inc. All rights reserved.<br />“…These numbers are confusing me.”<br />“…I want to know what my attendees will see.”<br />“…I’m not seeing whether I can record my meetings…”<br />
    • 40. ©2009 Citrix Online, a division of Citrix Systems, Inc. All rights reserved.<br />
    • 41.
    • 42. Metrics and Results<br />Performance<br />
    • 43.
    • 44. Keeping check on brand adjectives<br />Beginning – 11 testers<br />End – 7 testers<br />Clean 5/11 (46%)<br /> Friendly 2/11 (18%)<br /> Professional 4/11 (36%)<br /> Confusing 2/11 (18%)<br /> Busy 2/11 (18%)<br /> Outdated 1/11 (9%)<br />Clean 6/7 (86%)<br /> Friendly 3/7(43%)<br /> Professional 3/7 (43%)<br /> Confusing 1/7 (14%)<br /> Busy 0/7 (0%)<br /> Outdated 0/7 (0%)<br />
    • 45. Round 1: 6.7<br />Round 2: 7.0<br />Round 3: 7.3<br />Round 4: 7.5<br />Round 5: 8.5<br />Round 6: 8.7<br />Likelihood to recommend increased<br />
    • 46. Results<br />Post Launch Metrics<br />
    • 47. Greater Engagement<br />
    • 48. Fringe Benefits<br />Three Unexpected Outcomes<br />
    • 49. It feels more like a start up!<br />-Team member <br />
    • 50. Applystrategy and findings to other projects<br />
    • 51. I am reaping the benefits of the GoToMeeting site redesign, and I didn’t even work on it.<br />-UX Designer<br />
    • 52. Three Takeaways<br />What We Learned<br />
    • 53. Iterate and Test Frequently<br />Respond Quickly to Feedback<br />
    • 54. Involve the Whole Team in Testing Process<br />This Empowers Informed Decisions<br />
    • 55. Deliver Analysis Quickly<br />
    • 56. Questions?<br />
    • 57. User-Centered Review Process<br /><ul><li>Iterate and Test Frequently
    • 58. Involve Everyone in the Process
    • 59. Deliver Analysis Quickly</li></li></ul><li>Contact Us<br />Jill Christ<br />Jill.Christ@citrix.com<br />@jillchrist<br />Elizabeth Thapliyal<br />Elizabeth.Thapliyal@citrix.com<br />@ethapliyal<br />

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