What We Are Learning From Google & Flickr About Digitization & Partnership Jill Hurst-Wahl Hurst Associates, Ltd. May 21, 2009 Copyright © 2009, Hurst Associates, Ltd. All rights reserved .

First…let’s reset our thinking What is Google? Hurst Associates, Ltd.

Search Engine Software & Hardware Company Content Provider Marketing & Promotions Company A Boundary Pusher Creating an unending meal Photo by Jill H-W Hurst Associates, Ltd.

Search Engine

Software & Hardware Company

Content Provider

Marketing & Promotions Company

A Boundary Pusher

Creating an unending meal

Lessons from Google Focus on the user Become the center of the user’s world Allow the users to participate Fast and more is better Utilize “top shelf” partners Find the “yes” Hurst Associates, Ltd.

Focus on the user

Become the center of the user’s world

Allow the users to participate

Fast and more is better

Utilize “top shelf” partners

Find the “yes”

Flickr & the Flickr Commons Hurst Associates, Ltd.

Flickr Photo & video s-h-a-r-i-n-g Friends, family, contacts & everyone Tagging (the hive mind) Creative Commons license Groups Photos pools Discussions Hurst Associates, Ltd. Photo by Jill H-W

Photo & video s-h-a-r-i-n-g

Friends, family, contacts & everyone

Tagging (the hive mind)

Creative Commons license

Groups

Photos pools

Discussions

The Commons – Launched Jan. 16, 2008 To increase access to publicly-held photography collections, and To provide a way for the general public to contribute information and knowledge . Hurst Associates, Ltd. Image from Flickr

To increase access to publicly-held photography collections, and

To provide a way for the general public to contribute information and knowledge .

Benefits for the LOC Higher profile of its collections Community engagement Corrections and additions to metadata Sparked discussions & personal histories Higher visibility for the LC blog Hurst Associates, Ltd.

Higher profile of its collections

Community engagement

Corrections and additions to metadata

Sparked discussions & personal histories

Higher visibility for the LC blog

Benefits Greater visibility User engagement & interaction Meet users where they are Institution becomes part of a community Hurst Associates, Ltd. Photo by PollyAlida

Greater visibility

User engagement & interaction

Meet users where they are

Institution becomes part of a community

Final Thoughts: Google & Flickr Both large companies with shareholders and an emphasis on the bottom line Libraries & archives hold content that will drive users to them They’re good for us, but remember #1 Hurst Associates, Ltd.

Both large companies with shareholders and an emphasis on the bottom line

Libraries & archives hold content that will drive users to them

They’re good for us, but remember #1

Final Thoughts: Digitization & Partnership Fast vs. slow Quantity vs. quality Community vs. silo Symbiotic vs. separate Hurst Associates, Ltd. Clipart from Microsoft

Fast vs. slow

Quantity vs. quality

Community vs. silo

Symbiotic vs. separate

Jill Hurst-Wahl [email_address] Meebo & Skype: jill.hurst.wahl www.HurstAssociates.com www.Digitization101.com www.eNetworking101.com Hurst Associates, Ltd.

Jill Hurst-Wahl

[email_address]

Meebo & Skype: jill.hurst.wahl

www.HurstAssociates.com

www.Digitization101.com

www.eNetworking101.com