What We Are Learning From Google & Flickr About Digitization and Partnership

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These slides are an excerpt of those used on May 21, 2009. Session description: Cultural heritage organizations preserve materials about our past so we can access them in the future. This work is done for the public good. Now institutions that have profit motives are partnering with archives, museums and libraries to make digitized materials more widely available. What benefits are being realized from these efforts? What concerns are being raised? What are we learning about for-profit and not-for-profit partnerships? This presentation will explore these and other questions that are being raised.

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  • What We Are Learning From Google & Flickr About Digitization and Partnership

    1. 1. What We Are Learning From Google & Flickr About Digitization & Partnership Jill Hurst-Wahl Hurst Associates, Ltd. May 21, 2009 Copyright © 2009, Hurst Associates, Ltd. All rights reserved .
    2. 2. First…let’s reset our thinking What is Google? Hurst Associates, Ltd.
    3. 3. <ul><li>Search Engine </li></ul><ul><li>Software & Hardware Company </li></ul><ul><li>Content Provider </li></ul><ul><li>Marketing & Promotions Company </li></ul><ul><li>A Boundary Pusher </li></ul><ul><li>Creating an unending meal </li></ul>Photo by Jill H-W Hurst Associates, Ltd.
    4. 4. Lessons from Google <ul><li>Focus on the user </li></ul><ul><li>Become the center of the user’s world </li></ul><ul><li>Allow the users to participate </li></ul><ul><li>Fast and more is better </li></ul><ul><li>Utilize “top shelf” partners </li></ul><ul><li>Find the “yes” </li></ul>Hurst Associates, Ltd.
    5. 5. Flickr & the Flickr Commons Hurst Associates, Ltd.
    6. 6. Flickr <ul><li>Photo & video s-h-a-r-i-n-g </li></ul><ul><li>Friends, family, contacts & everyone </li></ul><ul><li>Tagging (the hive mind) </li></ul><ul><li>Creative Commons license </li></ul><ul><li>Groups </li></ul><ul><ul><li>Photos pools </li></ul></ul><ul><ul><li>Discussions </li></ul></ul>Hurst Associates, Ltd. Photo by Jill H-W
    7. 7. The Commons – Launched Jan. 16, 2008 <ul><li>To increase access to publicly-held photography collections, and </li></ul><ul><li>To provide a way for the general public to contribute information and knowledge . </li></ul>Hurst Associates, Ltd. Image from Flickr
    8. 8. Benefits for the LOC <ul><li>Higher profile of its collections </li></ul><ul><li>Community engagement </li></ul><ul><li>Corrections and additions to metadata </li></ul><ul><li>Sparked discussions & personal histories </li></ul><ul><li>Higher visibility for the LC blog </li></ul>Hurst Associates, Ltd.
    9. 9. Benefits <ul><li>Greater visibility </li></ul><ul><li>User engagement & interaction </li></ul><ul><ul><li>Meet users where they are </li></ul></ul><ul><li>Institution becomes part of a community </li></ul>Hurst Associates, Ltd. Photo by PollyAlida
    10. 10. Final Thoughts: Google & Flickr <ul><li>Both large companies with shareholders and an emphasis on the bottom line </li></ul><ul><li>Libraries & archives hold content that will drive users to them </li></ul><ul><li>They’re good for us, but remember #1 </li></ul>Hurst Associates, Ltd.
    11. 11. Final Thoughts: Digitization & Partnership <ul><li>Fast vs. slow </li></ul><ul><li>Quantity vs. quality </li></ul><ul><li>Community vs. silo </li></ul><ul><li>Symbiotic vs. separate </li></ul>Hurst Associates, Ltd. Clipart from Microsoft
    12. 12. <ul><li>Jill Hurst-Wahl </li></ul><ul><li>[email_address] </li></ul><ul><li>Meebo & Skype: jill.hurst.wahl </li></ul><ul><li>www.HurstAssociates.com </li></ul><ul><li>www.Digitization101.com </li></ul><ul><li>www.eNetworking101.com </li></ul>Hurst Associates, Ltd.

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