Using Digital Collections to Expand Your Audience: Thinking Outside of the Box

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Institutions are creating digital assets in order to provide information to their audiences via the Internet. This session will explore several photographic, text, video and audio collections and how …

Institutions are creating digital assets in order to provide information to their audiences via the Internet. This session will explore several photographic, text, video and audio collections and how they have been used to collect and promote history. Benefits and problems will be discussed. (Panel presentation)

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  • 1. Using Digital Collections to Expand Your Audience: Thinking Outside of the Box Jill Hurst-Wahl Hurst Associates, Ltd. Sept. 10, 2008 Copyright © 2008, Hurst Associates, Ltd. All rights reserved .
  • 2. The Opportunity
    • Attract people to:
      • The digital collection
      • Your physical institution
    • Broaden your audience
    • Increase the public’s knowledge of your institution
    • Attract collections, collaborators, funding
  • 3. Remember…
    • Many people check online before visiting a cultural heritage institution in order to:
      • Understand its focus
      • Preview the collection
      • Sell themselves on visiting
      • Confirm your value
  • 4. Concerns
    • Fewer people will visit live
    • Losing control of your materials
    • Use of institutional resources
    • Proving return on investment
  • 5. Central Florida Memory Orlando, FL
  • 6.  
  • 7. Library of Congress
  • 8.  
  • 9.  
  • 10. Digital Past Wheeling, IL
  • 11.  
  • 12. Walker Arts Center Minneapolis, MN
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.
    • Jill Hurst-Wahl
    • [email_address]
    • Meebo & Skype: jill.hurst.wahl
    • www.HurstAssociates.com
    • www.Digitization101.com
    • www.eNetworking101.com