Social Networking & The Independent Consultant Jill Hurst-Wahl Hurst Associates, Ltd. January 9, 2009 Copyright © 2009, Hurst Associates, Ltd. All rights reserved .

This presentation is online at http://tinyurl.com/7dtqhk

This presentation is online at http://tinyurl.com/7dtqhk

How many potential clients will you touch today? How many people do you want to touch? What if you could reach more people? Easily Free or low cost

How many potential clients will you touch today?

How many people do you want to touch?

What if you could reach more people?

Easily

Free or low cost

Our Reality Fax  faster communication Multiple day  instant Two tools  multiple tools True mass communication

Fax  faster communication

Multiple day  instant

Two tools  multiple tools

True mass communication

What is Hyper-Connected? Connected in multiple ways, e.g.: Face-to-face Phone Email LinkedIn Instant messenger Twitter

Connected in multiple ways, e.g.:

Face-to-face

Phone

Email

LinkedIn

Instant messenger

Twitter

Pros Cons Faster access Quicker communication Share info on-the-fly Building trust Always networking Stronger connections Bigger knowledge-base Assignments, offers, etc.! Faster referrals Not working alone Support network More tools to watch/use Harder to disconnect Info overload Blurring of private & public May create more weak connections

Faster access

Quicker communication

Share info on-the-fly

Building trust

Always networking

Stronger connections

Bigger knowledge-base

Assignments, offers, etc.!

Faster referrals

Not working alone

Support network

More tools to watch/use

Harder to disconnect

Info overload

Blurring of private & public

May create more weak connections

CAUTION! Web 2.0 tools overlap in functionality. What follows is a sample tools available. You may be a user of content, not a creator.

Web 2.0 tools overlap in functionality.

What follows is a sample tools available.

You may be a user of content, not a creator.

Improving Communications

One-on-one One-to-many Skype Twitter Meebo & Meebo Me

One-on-one

One-to-many

Skype

Twitter

Meebo & Meebo Me

Being Visible & Findable

LinkedIn Facebook Plaxo Pulse Naymz Blogs

LinkedIn

Facebook

Plaxo Pulse

Naymz

Blogs

1 – 9

92 - 100

Letting Your Expertise Show

SlideShare.net Blogs – writing or commenting Podcasts TalkShoe

SlideShare.net

Blogs – writing or commenting

Podcasts

TalkShoe

Building Your Network

LinkedIn, Facebook, etc. Twitter FriendFeed

LinkedIn, Facebook, etc.

Twitter

FriendFeed

Anecdotal Evidence of Success

How success is defined is in the eye of the beholder Success may not be earth-shattering, but incremental

How success is defined is in the eye of the beholder

Success may not be earth-shattering, but incremental

From My Colleagues Facebook: contact that resulted in a job offer FriendFeed: quotes for org. newsletter Various: locate speakers for conferences Twitter: recommendation for an assignment LinkedIn: contact about possible job Various: locate “lost” colleagues LinkedIn: answer “who is this person?” Various: find new associates Various: provided a life-line

Facebook: contact that resulted in a job offer

FriendFeed: quotes for org. newsletter

Various: locate speakers for conferences

Twitter: recommendation for an assignment

LinkedIn: contact about possible job

Various: locate “lost” colleagues

LinkedIn: answer “who is this person?”

Various: find new associates

Various: provided a life-line

Your Turn: Jump In!

Do Now… Create or update your LinkedIn profile Review your contacts, add more strong connections and delete weak ones. Create a Twitter account Connect with other Central New Yorkers on twitter, http://tinyurl.com/5ubeet , as well as colleagues Tweet about work, tips, ideas, etc. Get familiar with SlideShare.net

Create or update your LinkedIn profile

Review your contacts, add more strong connections and delete weak ones.

Create a Twitter account

Connect with other Central New Yorkers on twitter, http://tinyurl.com/5ubeet , as well as colleagues

Tweet about work, tips, ideas, etc.

Get familiar with SlideShare.net

Do Later… Challenge yourself to learn additional tools to connect , share and collaborate If a tool doesn’t seem to have value to you (after you’ve given it a good whirl), then drop it. New tools and capabilities keep coming, so you’ll never be done learning

Challenge yourself to learn additional tools to connect , share and collaborate

If a tool doesn’t seem to have value to you (after you’ve given it a good whirl), then drop it.

New tools and capabilities keep coming, so you’ll never be done learning

Jill Hurst-Wahl [email_address] Meebo & Skype: jill.hurst.wahl www.HurstAssociates.com www.Digitization101.com www.eNetworking101.com

Jill Hurst-Wahl

[email_address]

Meebo & Skype: jill.hurst.wahl

www.HurstAssociates.com

www.Digitization101.com

www.eNetworking101.com