AIIP Webinar: Virtual Worlds Jill Hurst-Wahl Hurst Associates, Ltd. Dec. 10, 2008 Copyright © 2008, Hurst Associates, Ltd. All rights reserved .

… all kinds of virtual interfaces, including… virtual reality, "will forever change business models and entertainment...We may disagree on the time frame. It's not a question of if, but when." John Chambers CEO, Cisco Systems June 24, 2008

… all kinds of virtual interfaces, including… virtual reality, "will forever change business models and entertainment...We may disagree on the time frame. It's not a question of if, but when."

John Chambers

CEO, Cisco Systems

June 24, 2008

What defines a virtual world? Online Immersive environment Social media Game / not-a-game Interact with others 2-D / 3-D Avatar & text based

Online

Immersive environment

Social media

Game / not-a-game

Interact with others

2-D / 3-D

Avatar & text based

How do people learn? Text Audio-Visual Demonstration Learn by doing Interactive Free-form virtual worlds are appropriate for some learners (and for some businesses, etc.)

Text

Audio-Visual

Demonstration

Learn by doing

Interactive

Free-form virtual worlds are appropriate for some learners (and for some businesses, etc.)

Virtual Worlds Management reports >$1 billion invested in VWs in 2007 9 out of 10 business experiments in virtual worlds fail within 18 months (Gartner) Experimenting (with costs of $5,000 - $50,000) By 2012, Gartner estimates that 70% of organizations will have established their own private virtual worlds. Better expectations Clearer objectives

>$1 billion invested in VWs in 2007

9 out of 10 business experiments in virtual worlds fail within 18 months (Gartner)

Experimenting (with costs of $5,000 - $50,000)

By 2012, Gartner estimates that 70% of organizations will have established their own private virtual worlds.

Better expectations

Clearer objectives

How many? More than we can count 100+ virtual worlds now operating live or are currently in development that have at least a general focus on the under-18 market

More than we can count

100+ virtual worlds now operating live or are currently in development that have at least a general focus on the under-18 market

Examples Second Life Active Worlds Kaneva Whyville World of Warcraft BuildaBearVille

Second Life

Active Worlds

Kaneva

Whyville

World of Warcraft

BuildaBearVille

Portable avatars To move between games and avatar-based worlds and applications IBM, Google, Cisco, Intel, Sony, Microsoft, and Motorola

To move between games and avatar-based worlds and applications

IBM, Google, Cisco, Intel, Sony, Microsoft, and Motorola

VWs are used for…(example) Education & instruction College courses, private workshops Trade shows & conferences Marketing Exhibits Social events

Education & instruction

College courses, private workshops

Trade shows & conferences

Marketing

Exhibits

Social events

What is Second Life? 2003 opened to public by Linden Labs MUVE but not a game Separate teen and adult grids Has its own currency & economy First millionaire – Fall 2006

2003 opened to public by Linden Labs

MUVE but not a game

Separate teen and adult grids

Has its own currency & economy

First millionaire – Fall 2006

16+ million registered users 40K – 60K online at anytime 1.4 million online in last 60 days 84K premium residents (08/2008) 13,976 + islands 223,616+ acres (04/2008)

16+ million registered users

40K – 60K online at anytime

1.4 million online in last 60 days

84K premium residents (08/2008)

13,976 + islands

223,616+ acres (04/2008)

Think of NYC: Burroughs & neighborhoods (islands) Lots to do What do you do in NYC? International / multicultural Never sleeps

Think of NYC:

Burroughs & neighborhoods (islands)

Lots to do

What do you do in NYC?

International / multicultural

Never sleeps

And who are these avatars (really)?

Final Thoughts Consider this v.1 Information professionals need to position themselves formally/informally to take part Projects are learning experiences What can the organization do? Goals? Who is the project for? What works in a virtual world?

Consider this v.1

Information professionals need to position themselves formally/informally to take part

Projects are learning experiences

What can the organization do? Goals?

Who is the project for?

What works in a virtual world?

Videos Introduction to Second Life ( SusiSpicoli ) What is Second Life? (StudioDell) How to Live in Second Life (StudioDell) Companies in Second Life (StudioDell) NOAA’s Virtual Island Ohio University SL Campus Exploring Virtual Worlds (j0esanchez) Second Life spoof (bourgery)

Introduction to Second Life ( SusiSpicoli )

What is Second Life? (StudioDell)

How to Live in Second Life (StudioDell)

Companies in Second Life (StudioDell)

NOAA’s Virtual Island

Ohio University SL Campus

Exploring Virtual Worlds (j0esanchez)

Second Life spoof (bourgery)

Resources Computing requirements Membership plans Virtual Worlds News Second Life Workgroup. “SLA's Second Life.” Information Outlook , June 2008. Hurst-Wahl, Jill. “ Librarians and Second Life .” Information Outlook , June 2007.

Computing requirements

Membership plans

Virtual Worlds News

Second Life Workgroup. “SLA's Second Life.” Information Outlook , June 2008.

Hurst-Wahl, Jill. “ Librarians and Second Life .” Information Outlook , June 2007.

Resources Bailey, Dave. “ The virtual world is your oyster .” IT Week , April 23, 2008. Lohr, Steve. “ Second Life: Tamed for Corporate Consumption .” New York Times , April 2, 2008. Noyes, Katherine. “ Getting Real in Virtual Meetings .” E-Commerce Times , Jan. 1, 2008.

Bailey, Dave. “ The virtual world is your oyster .” IT Week , April 23, 2008.

Lohr, Steve. “ Second Life: Tamed for Corporate Consumption .” New York Times , April 2, 2008.

Noyes, Katherine. “ Getting Real in Virtual Meetings .” E-Commerce Times , Jan. 1, 2008.

Jill Hurst-Wahl [email_address] Meebo & Skype: jill.hurst.wahl www.HurstAssociates.com www.Digitization101.com www.eNetworking101.com

Jill Hurst-Wahl

[email_address]

Meebo & Skype: jill.hurst.wahl

www.HurstAssociates.com

www.Digitization101.com

www.eNetworking101.com