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单向街图书馆
讲  座 ,[object Object],[object Object],[object Object],[object Object]
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讲  座 ,[object Object],[object Object],[object Object],[object Object],[object Object]
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第三章  传播材料论   ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
文本阐释的方法 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
文本阐释的方法 ,[object Object],[object Object],[object Object],[object Object],[object Object]
关于符号学分析 (预热一下,再开始吧!) ,[object Object],[object Object],[object Object],[object Object]
关于符号学分析 (预热一下,再开始吧!) ,[object Object],[object Object],[object Object]
蓝宝石案中的一顶礼帽 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
蓝宝石案中的一顶礼帽 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
宜家家居 ,[object Object],[object Object]
符号学分析有什么用? ,[object Object],[object Object],[object Object],[object Object]
[CASE] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
芭比娃娃告诉你什么?
 
 
 
 
 
 
 
 
 
 
《时尚》杂志封面 ,[object Object],[object Object],[object Object],[object Object]
 
 
 
香水广告:天堂少女 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
服饰是能产生意义、释放信息的 文化符号 !
 
 
 
 
 
 
话语转换   ——广告创意中的重要因素 人 社会情景 自然 物体 感觉 商  品
话语转换   ——广告创意中的重要因素 幸福生活 和谐的两性关系 成功人士、明星偶像 欲望 文化资源 情感资源 商  品
解 读 广 告 ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
家 乐 福 ,[object Object],[object Object],[object Object],[object Object]
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