John Cadbury opened a shop in Birmingham selling cocoa and chocolate in 1824
On 7 May 2008, the separation of their confectionery and Americas Beverages businesses was completed
Cadbury India is a fully owned subsidy of Kraft Foods Inc
The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
Approximately $50 billion in revenues
25%+ of global revenue from emerging markets
#1 in global confectionery
#1 in global biscuits
More than 50% of global revenue from snacks and confectionery
With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The company employ approximately 140,000 people and have operations in more than 70 countries.
11 brands with more than $1 billion in revenue
70+ brands with more than $100 million in revenue
40+ brands over 100 years old
In India, Cadbury began its operations in 1948 by importing chocolates.
After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai).
The corporate office is in Mumbai.
Cadbury Dairy Milk
MARKETING STRATEGIES FOR NEW PRODUCT LAUNCH -A STUDY ON CUNSUMERS AND RETAILERS RESPONSE ON SELECTIVE PARAMETER FOR LAUNCHING NEW CHOCOLATE SYRUP
To find level of importance of factors influencing purchasing decision of chocolate syrup.
To find out the requisite factors responsible for successful launch of chocolate syrup.
TYPE OF RESEARCH
TYPE OF DATA USED AND DATA COLLECTION METHOD
All the consumer of chocolate syrup in India
Each single individual who is consumer of chocolate syrup in Faridabad city & acted as respondent
All the consumer who are the user of chocolate syrup in Faridabad city
Sample size is the number of people who should be surveyed. For the study, sample size is 50 consumer and 35 retailer .
1 litre 600 ml 300 ml 275 ` 155 ` 115 `
1 litre……275 `
600 ml …155 `
350 ml…. 115 `
High End Grocers(HEG )
Low End Grocers(LEG)
All over INDIA
Visual display and holdings
Innovative radio programs
Effective press usage
Cadbury Delicious book
Free sampling with Cadbury premium brands
some other small manufacturer
Enjoying the top place in Indian market
Available strengths of chocolate syrup are
Available flavor are Chocolate and strawberry
Market Share Objective
COMPANY NAME: CADBURY
BRAND NAME: CHOCO DELITE
CATEGORY: CHOCOLATE SYRUP
MAJOR CITIES INITIALLY TARGETED:
Delhi and NCR region
REGION: Country –wise ; Province-wise; City-wise etc