MBA-H4010 Rural Marketing
RURAL MARKETING
“Rural Marketing is Real Marketing”
The predominantly rural character of India’s national economy is
reflected in the very high proportion of its population living in rural area’s:
They were
Year Rural Population
In 1901 89 per cent
In 1951 83 percent
In 1971 80 percent
In 1981 76 per cent
In 1991 74 per cent