Your SlideShare is downloading. ×
MBA-Marketing                                                Marketing Research




                                      ...
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Upcoming SlideShare
Loading in...5
×

Marketing Research

1,097

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,097
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
90
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Marketing Research"

  1. 1. MBA-Marketing Marketing Research Unit - I Chapter 1 MARKETING RESEARCH Objective: The objective of this chapter is to understand: • The meaning of Marketing Research • The difference between basic and applied research • The various classifications of Marketing Research • The scope of Marketing Research • The various methods of Marketing Research Definition of Research Research always starts with a question to which we seek an answer using scientific methods. We define the question as a ‘Problem”. Research is often described as an active, diligent, and systematic process of

×