[Marketing Logistics: Concept, objectives and scope; System elements; Relevance
of logistics in international marketing; International supply chain management and
logistics; Transportation activity–internal transportation, inter-state goods
movement; Concept of customer service.]
After reading this chapter you should be able to understand the following
• Marketing logistics concept, objective, scope and its elements
• Interface between international marketing and logistics supply chain
• Role of transport in logistics.
• Concept of customer service.
International marketing is becoming more important to companies as the world
shifts from distinct national markets to linked global markets. Globalization brings
homogenization of consumer needs, liberalization of trade, and c