International Business Environment
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International Business Environment

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International Business Environment International Business Environment Document Transcript

  • MBA-IB International Business Environment UNIT – I INTERNATIONAL BUSINESS – AN OVERVIEW Content Outline • Introduction • Definition and meaning of international business • Scope of international business • Special difficulties in international business • Benefits of international business • Understanding of international business environment • Framework for analyzing the international business environment • Summary • Review Questions INTRODUCTION One of the most dramatic and significant world trends in the past two decades has been the rapid, sustained growth of intern