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Cross Cultural Business Management
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Cross Cultural Business Management

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  • 1. PAPER - XVIII CROSS CULTURAL BUSINESS MANAGEMENT Unit I The learning objectives from this lesson are as follows: 1. To understand basic Concept of Culture for a Business Context 2. To understand the basic features of Corporate Culture 3. To understand how Cultural Differences affect Business Decision Making 4. To understand how Cultural Background of Business stake holders affect Decision Making Introduction: Corporate culture is a synthesis of management styles, values and communications styles. It is generally understood as “The way things are done” In an organization. It describes the situation not as stated but as practiced. Though organizational structure, System, policy and strategy direct and channelize the workflow, the actual behavior of people is conditioned by corporate culture.

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