Mobile platform selection
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Mobile platform selection

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  • Apple changed the way we look at and use the mobile phonesInternet is getting faster day by dayWhat is ‘in’ today may be out tomorrowThese is some of the most Disruptive technologies in just last 5 yearsRapidly changing Technology and out lives too
  • Users:15 yr old kid vs. 60 year old grand-dad Users normally know WHAT, we simply have to enable the HOW in the best possible way Angry Birds vs. Voice Navigation vs. Quickly updating real-time news site

Mobile platform selection Mobile platform selection Presentation Transcript

  • MOBILE PLATFORM SELECTION IAMAI AppFest 2012
  • Technology Disruption CycleMaterially Faster & Broader than Prior Cycles – Natural User Interface • Touch + Voice + Gestures – 4G  LTE Advanced  5G – high speed Internet – Mobile App Stores – 3D Augmented Reality • AR EdiBear android game, navigation in iPhone – Cloud Computing & Storage • Obsoleting static data storages like CDs & Pendrives – Holographic Data Storage • Multilayer data storage
  • Mobile DevicesBlurring Boundaries…Features vs. CostTHEN NOWFeature Phones Feature Phones – Limited/No-Access to Internet – Becoming Smarter – Limited Multimedia CapabilitySmart Phones Smart Phones – Unaffordable for mass – Becoming Cheaper audiences
  • Mobile Technologies Blurring Boundaries…Native Access vs. ReachTHEN NOWMobile Web Mobile Web – Slow Internet – 3G/4G Internet Speeds – No Native or Multimedia – Powerful Multimedia Browsers Access – Native Access, JavaScript – Limited JavaScript Support Support, Rich UI CapabilitiesPlatform Reach Platform Reach – Multiple Propriety OS’ – iOS, Android Market Share – Fragmented Market Share – More Phones with Powerful Browsers
  • User InterfacesBlurring Boundaries…Keyboard vs. Touch/VoiceTHEN NOWGames & Applications Games & ApplicationsWAP & Web WAP & Web
  • Business RealitiesCompetitive Pressure Make Choices DifficultTHEN NOWTrade-Off Matrix (Illegal) Trade-Off Matrix Scope Schedule Cost Scope Schedule Cost Fixed  Fixed    Firm  Firm Flexible  Flexible Available on mobile was an Not being available on mobile is innovation limitation
  • Stunning Magnitude of Upcoming ChangeWe are still in Net-Practice Stage – Nearly Ubiquitous High-Speed Wireless Access – Unprecedented Global Technology Innovation – Ultra Competitive Markets for Mobile OS + Devices – Fearless (& Connected) Entrepreneurs – Available (& Experienced) Capital – Fearless (& Connected) Consumers – Inexpensive Devices / Access / Services (apps) – Ability to Reach Millions of New Users in Record (& Accelerating) Time Courtesy: Mary Meeker„s presentation on the “State of the web”
  • Are we Ready To Welcome New Members?We are still in Net-Practice Stage – Internet users • India: 11% vs US: 78% of country’s total population • But in India it’s growing at 26% YoY since 2008 – Smartphone • India: 4%(44 MM) vs US: 48% of total subscribers in country • But in India it’s growing at 52% YoY Telecos & device manufacture are chasing them
  • What Does This Mean To All Of Us?Mobile Development Landscape Today No need to create native apps just for – Enhanced UI Rendering – Basic Native Access – Multimedia access HTML5 / CSS3 /JS is across platforms – More Reach within same/lower cost of development Native apps can do a lot more – Due to powerful mobile devices Built-in Payment/ Purchase Capabilities
  • So What’s Important?While Picking the Right Platform Understanding Your Users – Who: Age? Profile? Top-10 Use Case scenarios, … – User Experience: Quick? Simplistic? Rich? Changing? – User Interaction: Voice? Gestures? Content Reach & Monetization Strategy – Type of Content (maps, videos) – Business Model: AD driven? In-App Purchases? Freemium? Subscription? Business Priorities – Time to Market? Willingness to Iterate? Skills? Budget?
  • THANK YOU Jigar Shah Head – Mobile Technologies, WEB18jigar.shah@network18tech.com