Performer Marketing Cascade - January 2011

Being a Successful Performer: •  Clear objec+ves •  Ac+ve a/tude •  Have a network •  Con+nuous development Time Successful •  Input Performer Performer •  Available Work CLAIM TO FAME Ac;ve Network Presence Performer SPOTLIGHT Social Marke;ng Workshops Media Plan   Monitor   Measure   Op;mise BASICS Por5olio PR Ambi;on Educa;on PERFORMER MARKETING CASCADE Credits photo: Flickr.com – Andreas Helke Copyright © Performer Agency -‐ 2011

How to read the Performer MarkeFng Cascade •  The Cascade is a fountain-‐like model where the force comes from the basis and rises to a predeﬁned long term goal. •  It is a con;nuous ﬂow, where you can work on several levels at the same ;me, while in ;me moving up into the Cascade. •  The levels on the leT side of the Cascade show the steps in the process of reaching Being A Successful Performer •  The speed of moving up is partly based on the input of the performer and the amount of available work •  Eventually a performer can be labelled as Being A Successful Performer. The performer has clear objec;ves, an ac;ve aWtude towards his carreer, established a network and keeps developing him-‐ or herself. Credits photo: Flickr.com – Andreas Helke Copyright © Performer Agency -‐ 2011

Performer MarkeFng Cascade EXPLANATION BASICS PorGolio As a performer you should have a complete por5olio of past projects. All this content (photos, videos, voice overs, extended biography) should be presented in an a[rac;ve way. PR Wat is your PR strategy? In which publica;ons do you want to be men;oned? And more importantly in what way? What are the 3 main subjects you want to men;on in publica;ons? AmbiFon Want to Be A Successful Performer? Bring some ambi;on! EducaFon What educa;on did you follow? Make sure you learn everyday! SPOTLIGHT Social Media The content from your por5olio can be easily distributed on several social media pla5orms. It will assist in your market presence and can be linked to from a PR point of view. MarkeFng Plan You are your own product! As with every product you want to sell, you will have to put together a Marke;ng Plan. Workshops Once you know where you’re going, you can make sure you a[end relevent workshops to meet your objec;ves. CLAIM TO FAME AcFve Presence Make sure you have an ac;ve presence in the market. If relevant people don’t see you, they can’t ﬁnd you! All previous steps in the Performer Marke;ng Cascade will have to bring you a step closer to the status of Being A Successful Performer. Network A network of people can help you in achieving your goals. Not only Performer professionals who are ac;ve in the business of performing arts but also the people ac;vely following you on social media. But don’t underes;mate the support you get from family and friends. Your network is a powerful tool. Use it to your advantage. Copyright © Performer Agency -‐ 2011

Performer Marketing Cascade - January 2011

by Jigal Schrijver on Dec 29, 2010

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