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Guiding the Social Media Journey<br />Pioneering Social Media<br />Bloomington Workforce Center<br />Digital Wagon Train, ...
What is Social Media Networking?<br />
a Conversation<br />
We’re Not In the 20th Century Anymore, Toto<br />The Rules of Job Search Have Changed<br />Social media has given both the...
The Times They Are a Changing<br />Then<br />
The Times They Are a Changing<br />Now<br />Facebook<br />Twitter<br />LinkedIn<br />
Overview<br />Finding a job in the current economic crisis is a challenge that requires exceptional focus and tools to suc...
Once upon a time, it used to beWhat You Know<br />
Then, it wasWho You Know<br />
Now, it’sWho Knows You<br />
Who Knows You vs.What or Who You Know<br />“People with more than 20 connections are 34 times more likely to be approached...
Use Social Media Effectively<br />Establish your goals/strategies/targets.<br />Write a social media networking plan; stic...
Which Social Media Tool Should You Use?<br />It’s not which tool you use…<br />it’s all about how you use it.<br />
®<br />Relationships Matter<br />Networking and Job Search<br />
Ten Ways to Use LinkedIn to Find a Job<br />Get the word out via network.<br />Get recommendations.<br />Find people with ...
Referrals developed through successful networking.<br />Source: CareerXRoads Survey, February, 2009; 45 Large Corporations...
Features<br />             provides a comprehensive suite of features, all targeted to improve professional networking and...
Groups
Questions & Answers
Free applications
Keywords/Tags
Profile/Resume builder
Extended connection network
Recommendations
Finding/posting a Job</li></li></ul><li>Networking<br />50 million LinkedIn users from over 180,000 companies participatin...
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Bloomington Workforce Center

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LinkedIn 101 for the Job Seeker

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Transcript of "Bloomington Workforce Center"

  1. 1. Guiding the Social Media Journey<br />Pioneering Social Media<br />Bloomington Workforce Center<br />Digital Wagon Train, LLC<br />March 2, 2010<br />© 2010 Digital Wagon Train™ - All rights reserved and protected.<br />
  2. 2. What is Social Media Networking?<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. a Conversation<br />
  7. 7.
  8. 8.
  9. 9. We’re Not In the 20th Century Anymore, Toto<br />The Rules of Job Search Have Changed<br />Social media has given both the employee and the employer greater power and flexibility in finding new jobs and new employees.<br />Traditional methods of finding a job have given way to emerging social networking tools available at your computer.<br />Emailing resumes and waiting for a response is really old news, that simply doesn’t work.<br />Recessionary times require bolder and more creative networking and job search skills. <br />
  10. 10. The Times They Are a Changing<br />Then<br />
  11. 11. The Times They Are a Changing<br />Now<br />Facebook<br />Twitter<br />LinkedIn<br />
  12. 12. Overview<br />Finding a job in the current economic crisis is a challenge that requires exceptional focus and tools to succeed. Setting oneself apart becomes more difficult.<br />LinkedIn provides the dislocated worker a very broad network of over 50 million individuals and over 180,000 US companies, including all of the Fortune 500.<br />LinkedIn has become the #1 tool for job search for both prospective employees and those hiring them, creating a highly effective 2-way channel of communication.<br />LinkedIn is a multi-use tool, providing an array of benefits to the user who succeeds in searching for & using them.<br />
  13. 13. Once upon a time, it used to beWhat You Know<br />
  14. 14. Then, it wasWho You Know<br />
  15. 15. Now, it’sWho Knows You<br />
  16. 16. Who Knows You vs.What or Who You Know<br />“People with more than 20 connections are 34 times more likely to be approached with a job opportunity than people with less than five.”<br />Guy Kawasaki<br />Building a viable and current network of related connections will significantly enhance the possibility of finding a better job faster.<br />
  17. 17. Use Social Media Effectively<br />Establish your goals/strategies/targets.<br />Write a social media networking plan; stick to it.<br />Join, observe and listen to acquire new skills/knowledge.<br />Do the research. <br />Reinforce key messages with all comments posted on social networking sites.<br />Create sustainable relationships with contacts & advisors. Join Groups (LinkedIn & others)<br />
  18. 18. Which Social Media Tool Should You Use?<br />It’s not which tool you use…<br />it’s all about how you use it.<br />
  19. 19. ®<br />Relationships Matter<br />Networking and Job Search<br />
  20. 20. Ten Ways to Use LinkedIn to Find a Job<br />Get the word out via network.<br />Get recommendations.<br />Find people with similarjob backgrounds.<br />Find out where people at a company came from.<br />Find out where people at acompany go.<br />Check company pages for “new hires”. Review backgrounds and any connection to you. LI<br />Use your connections to get to the correct hiring manager.<br />Find someone in a company to “walk” your LinkedIn profile to HR.<br />Find out secret job requirements through a connection.<br />Search for new companies.<br />Source: Guy Kawasaki, How to Change the World<br />
  21. 21. Referrals developed through successful networking.<br />Source: CareerXRoads Survey, February, 2009; 45 Large Corporations (5,000+ employees)<br />
  22. 22. Features<br /> provides a comprehensive suite of features, all targeted to improve professional networking and job search:<br /><ul><li>Comprehensive search
  23. 23. Groups
  24. 24. Questions & Answers
  25. 25. Free applications
  26. 26. Keywords/Tags
  27. 27. Profile/Resume builder
  28. 28. Extended connection network
  29. 29. Recommendations
  30. 30. Finding/posting a Job</li></li></ul><li>Networking<br />50 million LinkedIn users from over 180,000 companies participating in 240,000 industry groups<br />
  31. 31. Features<br />Recommendations<br />Very helpful in communicating your story and value<br />No need to be shy – if you deserve one, ask for it<br />Get them from bosses, peers and direct reports<br />Customize each request to set the tone & message<br />Short, sweet and to the point<br />Quality vs. Quantity<br /><ul><li>Too few (or no) recommendations weaken your position
  32. 32. Too many water down their and your value (good=10; 1-2 per job)</li></ul>© 2010 Digital Wagon Train™ - All rights reserved and protected.<br />
  33. 33. Features<br />Jobs (post & search)<br />A proven method for bringing companies & applicants together<br />A few of the thousands of corporate HR departments using LinkedIn:<br />
  34. 34. Features<br />Groups<br />Powerful tool in job search<br />240,000 Groups representing 150 industries<br />Find appropriate Groups<br />Join<br />Participate / Express yourself<br />Build relationships<br />Find jobs<br />
  35. 35. Features<br />Questions & Answers<br />Recently added<br />Quickly becoming LinkedIn’s fastest growing search area<br />Ask smart, targeted questions<br />Give thoughtful, insightful answers <br />Get “Best Answer” awards for enhanced visibility<br />
  36. 36. 31<br />LinkedIn Keyword Searches<br />The Job Seeker’s Guide to the Universe!<br />
  37. 37. 29<br />Q & A<br />
  38. 38. Thank You & Good Luck!<br />info@digitalwagontrain.com<br />
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