Design Thinking

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Everything about Design Thinking

Everything about Design Thinking

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  • 1. David Kelley: How to build your creative confidence
  • 2. Design Thinking Ivy Guo Stanford University
  • 3. What is Design Thinking?
  • 4. Process!
  • 5. Any Difference?
  • 6. human-Centered Fast prototyping Iteration
  • 7. 5 steps Linear? Not necessarily >
  • 8. WHAT is the ~ mode? Empathy is the foundation of a human-centered design process ~ -  Observe View users and their behavior in the context of their lives -  Engage Interact with and interview users through both scheduled and short ‘intercept’ encounters -  Immerse Experience what your user experiences
  • 9. Observe! Give them what they need, not what they want Pay attention to emotional touches Record it! What How Why
  • 10. Interview!
  • 11. -  -  -  -  -  -  -  Prepare yourself Introduction Kickoff Build Trust Grand Tour Reflection Wrap-Up
  • 12. Traveling ? Interests?
  • 13. WHAT is the mode? unpack and synthesize your empathy findings ~ into compelling needs and insights, and scope a ~ specific and meaningful challenge - POV Point of View. Provides focus and frames the problem Inspires your team - How Might We - How Might We
  • 14. POV User + Need + Insight = Point of View (who) NEEDS TO (verb) B/C (insight) -  Saturation Put up post-its, pictures and other artifacts that express the stories you heard and saw in your observations -  Mapping Lay out maps of relevant places or times that you can identify the stories with.  E.g. Empathy Map. -  Grouping Find common themes among your stories
  • 15. How Might We Smaller actionable pieces
  • 16. WHAT is the mode? Ideate is the mode during your design process ~ ~ in which you focus on idea generation - Brainstorming The intention of brainstorming is to leverage the collective thinking of the group, by engaging with each other, listening, and building on other ideas.
  • 17. Brainstorming RULES - Defer judgment - Encourage wild ideas - Build on the ideas of others - Go for volume - One conversation at a time - Headline
  • 18. -  -  -  -  Prepare yourself Write fast & be visual Use humor and be playful Monitor and lead the productivity of the brainstorm -  Know when to stop
  • 19. WHAT is the mode? Prototyping is getting ideas and explorations ~ ~ out of your head and into the physical world - Empathy gaining deepen your understanding of the design space and your user, even at a presolution phase of your project - Exploration - Testing - Inspiration Inspire others (teammates, clients, customers, investors) by showing your vision
  • 20. Prototyping for Elmo's Monster Maker iPhone App Keynote prototype
  • 21. WHAT is the mode? Testing is the chance to refine our solutions ~ ~ and make them better -  Refine prototypes and solutions -  Learn more about users -  Test and refine POV
  • 22. Testing with Users
  • 23. Reflection -  I LIKE -  I WISH -  WHAT IF
  • 24. Nolan's Cheddar Commercial Mouse
  • 25. Thank you! Ivy Guo 2013.5.31 Weibo: 洛真如