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Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
Digital marketing - What it is, and why its important
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Digital marketing - What it is, and why its important

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Digital marketing - What it is, and why its important

Digital marketing - What it is, and why its important

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  • Hello

    Thanks for wonderful insights. While I agree with most of the concepts you have shared here, I differ with the use of Digital and Social Media as one.

    Digital media is way different from social media.

    I think most of us marketers need to understand this difference rather than intermingling these concepts.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • When we talk about Electronic Media, we are referring to Devices that are used to access digital marketing platforms. E.G your smart phones, tablets, smart TVs and so on.
  • Research shows that 7 out of every 10 internet users across 24 countries have shared some type of content on social media sites
  • You can use blogspot or blogger for blogging and gnbo for websites.
  • This in a way will begin to establish you as an authority in your industry. It will also boost your search engine ranking. When posting, learn to also post in topics that are trending as that’s also what people will be searching for.
  • This in a way will begin to establish you as an authority in your industry. It will also boost your search engine ranking. When posting, learn to also post in topics that are trending as that’s also what people will be searching for.
  • User friendly URL helps increase visibility on search engines as they can be easily interpreted. uniform resource locator (URL)
  • For your website, ensure your website designer or developer creates an analytic profile for you.
  • Transcript

    • 1. Digital Marketing What it is, and why its important
    • 2. What is Digital Marketing?
    • 3. What is Digital Marketing? Digital Marketing is the promotion of products or brands via one or more forms of electronic media.
    • 4. Digital Marketing Comprises of… OWNED MEDIA PAID MEDIA EARNED MEDIA
    • 5. • Your Website • Your Blog OWNED MEDIA • Ad Networks • Blog Ads PAID MEDIA EARNED MEDIA • Social Networking Websites
    • 6. Today, we I will be speaking more on Social Media (owned Media), since it is the easiest and cheapest platform to start without little or no tech knowledge.
    • 7. So, why Social Media?
    • 8. The Old Way of Advertising is no longer working Like it used to.
    • 9. Traditional advertising is now on a steep decline
    • 10. # ACTIVITY ON THE WEB
    • 11. Companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenue & profit +18% Studies show that company sales with the highest levels of social media activity grew on average by +18% While those companies with the least amount of social media activities saw their sales decline by -6% -6%
    • 12. How fast is Social Media CATCHING ON?
    • 13. RADIO 38 YEARS To reach 50 million listeners
    • 14. TELEVISION 13 YEARS To reach 50 million viewers
    • 15. INTERNET 4 YEARS To bring 50 million people online
    • 16. FACEBOOK 200 MILLION IN LESS THAN 12 MONTHS!
    • 17. What are people saying about your brand on social media?
    • 18. Is anyone listening to you Social Media?
    • 19. WHAT YOU ACTUALLY WANT IS FOR YOUR MARKETING TO SPREAD EXPONENTIALLY RIGHT?
    • 20. ENCOURAGE YOUR FANS/CUSTOMER SHARE STUFF ABOUT YOUR BRAND WITH THEIR FRIENDS.
    • 21. WHY IN THE WORLD WOULD ANYONE SHARE STUFF ABOUT YOUR BRAND?
    • 22. 1 A DESIRE TO EXPRESS THEMSELVES
    • 23. 2 A DESIRE TO BELONG.
    • 24. 3 A DESIRE TO DO GOOD
    • 25. 4 A DESIRE TO BE NAUGHTY
    • 26. 5 A DESIRE TO BE RECOGNIZED
    • 27. 6 A DESIRE TO BUILD RELATIONSHIPS
    • 28. How should you start?
    • 29. #1 Get a website for your brand. If you cant afford one, start a free blog or website.
    • 30. #2 Have a social media plan or strategy. Having this will guide all that you do.
    • 31. #3 Create a business profile for your brand / product on the social network that best suits your business. – FB, TW, INSTGM
    • 32. #4 Create relevant blog post about your industry at least once every week, and share the link on your Social Media platforms.
    • 33. #5 Ensure your branding is consistent across all the platforms you are on.
    • 34. #6 Ensure you use SEO URLs for all your web pages in your website. E.G: www.yoursite.com/my-firstpost
    • 35. #7 Monitor all your analytics as this is where all the insights will be found.
    • 36. Google Analytics
    • 37. #8 Communicate more with pictures and less text. Users relate easier with creatives than text.
    • 38. #9 Create engaging content for your Social Media platforms.
    • 39. #10 Run promotional activities around your brand or product for your community – Your reward.
    • 40. Strategy to adopt LISTEN ACTIVATE ENGAGE
    • 41. Thank you By Jide Ogunleye +2347062021183 | BABjideogunleye@gmail.com Yeah, its babjide not babajide. ;-)

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