Digital Marketing
What it is, and why its important
What is Digital Marketing?
What is Digital Marketing?
Digital Marketing is the promotion of products
or brands via one or more forms of electronic
me...
Digital Marketing Comprises of…
OWNED
MEDIA

PAID
MEDIA

EARNED
MEDIA
• Your Website
• Your Blog

OWNED
MEDIA

• Ad Networks
• Blog Ads

PAID
MEDIA

EARNED
MEDIA
• Social Networking
Websites
Today, we I will be speaking more on Social
Media (owned Media), since it is the easiest and
cheapest platform to start wi...
So, why Social Media?
The Old Way of Advertising is no
longer working Like it used to.
Traditional advertising is now on a
steep decline
#

ACTIVITY ON THE WEB
Companies that are both deeply and
widely engaged in social media
significantly surpass their peers in both
revenue & prof...
How fast is

Social Media
CATCHING ON?
RADIO
38 YEARS To reach 50
million listeners
TELEVISION
13 YEARS To reach 50
million viewers
INTERNET
4 YEARS To bring 50
million people online
FACEBOOK
200 MILLION IN LESS
THAN 12 MONTHS!
What are people
saying about
your brand on
social media?
Is anyone listening
to you Social Media?
WHAT YOU ACTUALLY
WANT IS FOR YOUR
MARKETING TO SPREAD
EXPONENTIALLY

RIGHT?
ENCOURAGE YOUR
FANS/CUSTOMER SHARE STUFF
ABOUT YOUR BRAND WITH THEIR
FRIENDS.
WHY IN THE WORLD WOULD ANYONE SHARE
STUFF ABOUT YOUR BRAND?
1

A DESIRE TO EXPRESS THEMSELVES
2

A DESIRE TO BELONG.
3

A DESIRE TO DO GOOD
4
A DESIRE TO BE NAUGHTY
5

A DESIRE TO BE RECOGNIZED
6

A DESIRE TO BUILD RELATIONSHIPS
How should
you start?
#1
Get a website for your brand.
If you cant afford one, start a free blog or
website.
#2
Have a social media plan or
strategy. Having this will guide all
that you do.
#3
Create a business profile for your
brand / product on the social
network that best suits your
business. – FB, TW, INSTG...
#4
Create relevant blog post about
your industry at least once every
week, and share the link on your
Social Media platfor...
#5
Ensure your branding is consistent
across all the platforms you are
on.
#6
Ensure you use SEO URLs for all
your web pages in your website.
E.G: www.yoursite.com/my-firstpost
#7
Monitor all your analytics as this
is where all the insights will be
found.
Google Analytics
#8
Communicate more with pictures
and less text.
Users relate easier with creatives
than text.
#9
Create engaging content for your
Social Media platforms.
#10
Run promotional activities around
your brand or product for your
community – Your reward.
Strategy to adopt
LISTEN

ACTIVATE

ENGAGE
Thank you
By Jide Ogunleye
+2347062021183 | BABjideogunleye@gmail.com
Yeah, its babjide not babajide. ;-)
Digital marketing - What it is, and why its important
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Digital marketing - What it is, and why its important

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  • Hello

    Thanks for wonderful insights. While I agree with most of the concepts you have shared here, I differ with the use of Digital and Social Media as one.

    Digital media is way different from social media.

    I think most of us marketers need to understand this difference rather than intermingling these concepts.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • When we talk about Electronic Media, we are referring to Devices that are used to access digital marketing platforms. E.G your smart phones, tablets, smart TVs and so on.
  • Research shows that 7 out of every 10 internet users across 24 countries have shared some type of content on social media sites
  • You can use blogspot or blogger for blogging and gnbo for websites.
  • This in a way will begin to establish you as an authority in your industry. It will also boost your search engine ranking. When posting, learn to also post in topics that are trending as that’s also what people will be searching for.
  • This in a way will begin to establish you as an authority in your industry. It will also boost your search engine ranking. When posting, learn to also post in topics that are trending as that’s also what people will be searching for.
  • User friendly URL helps increase visibility on search engines as they can be easily interpreted. uniform resource locator (URL)
  • For your website, ensure your website designer or developer creates an analytic profile for you.
  • Digital marketing - What it is, and why its important

    1. 1. Digital Marketing What it is, and why its important
    2. 2. What is Digital Marketing?
    3. 3. What is Digital Marketing? Digital Marketing is the promotion of products or brands via one or more forms of electronic media.
    4. 4. Digital Marketing Comprises of… OWNED MEDIA PAID MEDIA EARNED MEDIA
    5. 5. • Your Website • Your Blog OWNED MEDIA • Ad Networks • Blog Ads PAID MEDIA EARNED MEDIA • Social Networking Websites
    6. 6. Today, we I will be speaking more on Social Media (owned Media), since it is the easiest and cheapest platform to start without little or no tech knowledge.
    7. 7. So, why Social Media?
    8. 8. The Old Way of Advertising is no longer working Like it used to.
    9. 9. Traditional advertising is now on a steep decline
    10. 10. # ACTIVITY ON THE WEB
    11. 11. Companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenue & profit +18% Studies show that company sales with the highest levels of social media activity grew on average by +18% While those companies with the least amount of social media activities saw their sales decline by -6% -6%
    12. 12. How fast is Social Media CATCHING ON?
    13. 13. RADIO 38 YEARS To reach 50 million listeners
    14. 14. TELEVISION 13 YEARS To reach 50 million viewers
    15. 15. INTERNET 4 YEARS To bring 50 million people online
    16. 16. FACEBOOK 200 MILLION IN LESS THAN 12 MONTHS!
    17. 17. What are people saying about your brand on social media?
    18. 18. Is anyone listening to you Social Media?
    19. 19. WHAT YOU ACTUALLY WANT IS FOR YOUR MARKETING TO SPREAD EXPONENTIALLY RIGHT?
    20. 20. ENCOURAGE YOUR FANS/CUSTOMER SHARE STUFF ABOUT YOUR BRAND WITH THEIR FRIENDS.
    21. 21. WHY IN THE WORLD WOULD ANYONE SHARE STUFF ABOUT YOUR BRAND?
    22. 22. 1 A DESIRE TO EXPRESS THEMSELVES
    23. 23. 2 A DESIRE TO BELONG.
    24. 24. 3 A DESIRE TO DO GOOD
    25. 25. 4 A DESIRE TO BE NAUGHTY
    26. 26. 5 A DESIRE TO BE RECOGNIZED
    27. 27. 6 A DESIRE TO BUILD RELATIONSHIPS
    28. 28. How should you start?
    29. 29. #1 Get a website for your brand. If you cant afford one, start a free blog or website.
    30. 30. #2 Have a social media plan or strategy. Having this will guide all that you do.
    31. 31. #3 Create a business profile for your brand / product on the social network that best suits your business. – FB, TW, INSTGM
    32. 32. #4 Create relevant blog post about your industry at least once every week, and share the link on your Social Media platforms.
    33. 33. #5 Ensure your branding is consistent across all the platforms you are on.
    34. 34. #6 Ensure you use SEO URLs for all your web pages in your website. E.G: www.yoursite.com/my-firstpost
    35. 35. #7 Monitor all your analytics as this is where all the insights will be found.
    36. 36. Google Analytics
    37. 37. #8 Communicate more with pictures and less text. Users relate easier with creatives than text.
    38. 38. #9 Create engaging content for your Social Media platforms.
    39. 39. #10 Run promotional activities around your brand or product for your community – Your reward.
    40. 40. Strategy to adopt LISTEN ACTIVATE ENGAGE
    41. 41. Thank you By Jide Ogunleye +2347062021183 | BABjideogunleye@gmail.com Yeah, its babjide not babajide. ;-)
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