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Social Media Marketing Strategy for Lenovo
MSU New Media
Driver’s License
Fall 2010
Jiang She
Challenges
• Lenovo’s greatest challenges are getting their name out, and catching
the attention of their target market
• ...
Goals
• Raise awareness/catch attention
• Broaden target segment
• Develop new online strategies
• Enhance older advertisi...
Social Media strategiesSocial Media strategies
• This campaign will rely heavily on social media
• A blog will be set up f...
Lenovo’s blogging
Lenovo’s Forums
Google AdWords
Google Analytics
Other social media
Evaluation
• Clicks and replies on blogs
• Page views, total threads and total replies of forums
• Google AdWords and Face...
Budget, timeline & media allocationBudget, timeline & media allocation
• Because we are focusing on using social media to ...
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Social Media Marketing Strategy for Lenovo

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Transcript of "Social Media Marketing Strategy for Lenovo"

  1. 1. Social Media Marketing Strategy for Lenovo MSU New Media Driver’s License Fall 2010 Jiang She
  2. 2. Challenges • Lenovo’s greatest challenges are getting their name out, and catching the attention of their target market • 3 Reasons: Late entry into the market Intense competition Weak brand image
  3. 3. Goals • Raise awareness/catch attention • Broaden target segment • Develop new online strategies • Enhance older advertising campaigns
  4. 4. Social Media strategiesSocial Media strategies • This campaign will rely heavily on social media • A blog will be set up for people that have Lenovo computers and love them • This is to optimize word-of-mouth, and forum can be a great platform • More websites and key AdWords will be added to create a better SEO • It will also use Google advertising tools to monitor their progress
  5. 5. Lenovo’s blogging
  6. 6. Lenovo’s Forums
  7. 7. Google AdWords Google Analytics
  8. 8. Other social media
  9. 9. Evaluation • Clicks and replies on blogs • Page views, total threads and total replies of forums • Google AdWords and Facebook advertising • Use Google Analytics • Number of Facebook and Twitter followers • Views number of promoted videos on YouTube
  10. 10. Budget, timeline & media allocationBudget, timeline & media allocation • Because we are focusing on using social media to gain reach, the budget will be very low • The timeline will be based on peak times of personal laptop purchases • Fall; when students are getting prepared for college Media allocation:
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