Conclusions Innovation’s Dirty Secrets Myth Busting John Fitzgerald Kennedy “ The enemy of the truth is very often not the lie - deliberate, contrived, and dishonest - but the myth-persistent, persuasive, and unrealistic.”

Myth: Start with Innovation “ Necessity is the Basis of all Invention”? Innovation needs Cash & Attention Efficiencies FIRST, then Innovation Competency

“ Necessity is the Basis of all Invention”?

Innovation needs Cash & Attention

Efficiencies FIRST, then Innovation Competency

Myth: Aim for the Stars Ambitious projects Portfolio Planning Platform Development Drown some Puppies

Ambitious projects

Portfolio Planning

Platform Development

Drown some Puppies

Myth: It’s all Product Innovation == Product! Process Innovation is Crucial Capability Innovation is the most profitable

Innovation == Product!

Process Innovation is Crucial

Capability Innovation is the most profitable

Myth: No Boundaries Innovation is self-evident Definitions set unwanted boundaries No Direction, No Results Clear Definition is crucial

Innovation is self-evident

Definitions set unwanted boundaries

No Direction, No Results

Clear Definition is crucial

Myth: Technology Is Technology the Core? Technology Push Strategy How many customers care about technology?

Is Technology the Core?

Technology Push Strategy

How many customers care about technology?

Myth: Throwing Money at It More Budget == More Innovation! Waste Not Want Not Understanding Drivers of Success Budget is an enabler, not root cause

More Budget == More Innovation!

Waste Not Want Not

Understanding Drivers of Success

Budget is an enabler, not root cause

Myth: Risk is Inevitable To Risk is to Win! Risk is a part of business, accept it Risk Management Learnable Risk

To Risk is to Win!

Risk is a part of business, accept it

Risk Management

Learnable Risk

Myth: It’s a Muddle Innovation is Team Sport Structures Preclude Creativity Plant A Flag Create Rallying Points like Charters etc.

Innovation is Team Sport

Structures Preclude Creativity

Plant A Flag

Create Rallying Points like Charters etc.

In Summary Myths: Innovation Comes First Aim for the Stars It’s all Product No Boundaries All Technology Throwing Money at it Risk is Inevitable It’s a Muddle The Reality: Clean Shop First Careful, Measured Steps Process is Profitable Focus, Focus, Focus What the User Needs Invest, don’t Splurge Learn at every Step Create Strong Rally Points

Myths:

Innovation Comes First

Aim for the Stars

It’s all Product

No Boundaries

All Technology

Throwing Money at it

Risk is Inevitable

It’s a Muddle

The Reality:

Clean Shop First

Careful, Measured Steps

Process is Profitable

Focus, Focus, Focus

What the User Needs

Invest, don’t Splurge

Learn at every Step

Create Strong Rally Points