On October 23rd, 2014, we updated our
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Turning Social Media Into Professional Networking Jason Hull Principal OpenSource Connections
Building Your Personal Brand Polly Black SVP CMO Bold Mouth, Inc.
What Is Social Media? Social Media - [soh-shuhl mee-dee-uh] - Noun People using decentralized, people-based networks to get the things they need from one another rather than from traditional institutions, like business or media
Social-networking sites are officially more popular than porn sites Time Magazine
Show of Hands
Who belongs to social networks?
Linked In, FaceBook, Twitter
Who uses the internet to find out about products?
Search engines, blogs, reviews
Who subscribes to a site regularly?
RSS feeds for news, blogs
Who posts content?
Product reviews, blogs, videos, photos
Who has Googled their own name?
Building Your Personal Brand
Social Media is Changing our World
Social Media for Small Business Relationship Building with Your Consumer Bryon Sabol
How are businesses using these platforms?
Consumer Generated Media: Who’s talking about you and why
Enhancing their brand presence on the Internet
Blogging, Podcasts, Video
The most important PR tool for spreading good news about your company.
Making it easy for people to find you and share your information for you.
Brand yourself as the expert in your field.
Highlight topics of your success and expertise.
Increase your presence in markets you wouldn’t consider otherwise.
If bad news arises, you have a collection of good news to fall back on.
Successful Use of Media DedeMed’s YouTube recipe videos receive over 2,500 views a day.
Facebook Fan Pages
Communicate with everyone in your group.
Invite people to be a part of your community.
Create event pages.
Twitter & Customer Service
Comcast’s approach to Twitter.
Addressing issues online.
Consumer Generated Media
We can’t prevent CGM, but we can guide positive feedback and make it more easily available.
Create an environment for more positive feedback.
When CGM Turns Bad
Companies need to know how to respond quickly and effectively.
Set up Google Alerts.
RSS Feeds of Twitter, Blog search results.
An Example of Limiting Bad Exposure
An overzealous employee gets Room 214 accused of bullying teachers.
The story gets commented on by Kevin Rose.
Over 2,000 people see in an hour this story on Digg and Seesmic.
Room 214’s Quick Response
The company responded immediately, apologizing on the sites where the bad exposure was occurring.
Almost, immediately the statements spread and people on Digg and Seesmic began sticking up for the company.
They turned bad PR into an opportunity that highlighted their company.
Benefits of Social Networks
Social Networking allows the consumer to communicate with you in mediums they are comfortable using.
Allows the consumer to reach out to you for relationship building.
Link generation. Google and Yahoo recognizes “buzz” over the internet about websites and then rank them higher in search results.
Allows consumers who are actively searching for a product to find you easier.
Social Networking at Work
Social Media Continuum of Tools Publish Connect Collaborate Discover Connecting all of these tools and using them in the most effective, strategic ways possible extends your reach and helps build the community that supports your organization.
Social Media at Work
Generate leads for your work
Keep your network current
Review your connections to key people you want to meet and with whom you’d like to do business
Ask for introductions (LinkedIn)
Read their Web sites or blogs, follow them on Twitter and get to know them
Look at who is attending the same events, and reach out to offer to save them a seat
Let them get to know you and your business by integrating social media tools
Create and find content of interest to their business and relevant to yours, and share it with them
Be a connector and offer to introduce others that have synergy
Create opportunities for IRL connections
Build Business with Social Media
Plug in and Be Valued
Use social media tools to:
Be smart about your industry, your community and your business partners
Use a feed reader to stay on top of current news and information that is relevant to your workplace
Share articles and blog posts using social bookmarking tools such as Del.icio.us
Use Twitter to follow breaking news, thought leaders in your industry and members of your community
Turning Social Media Into Professional Networking