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Link Building, Content Marketing and Content Strategy: What's Right for your Business SEMpdx #SearchFest
 

Link Building, Content Marketing and Content Strategy: What's Right for your Business SEMpdx #SearchFest

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Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.

Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.

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  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
  • It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.

Link Building, Content Marketing and Content Strategy: What's Right for your Business SEMpdx #SearchFest Link Building, Content Marketing and Content Strategy: What's Right for your Business SEMpdx #SearchFest Presentation Transcript

  • John-Henry Scherck Content Marketing Manager, SEOgadget
  • https://imgflip.com/i/7383e
  • http://www.flickr.com/photos/101332430@N03/9677860781/sizes/l/
  • http://www.flickr.com/photos/amagill/4223790595/sizes/l/
  • http://www.msnbc.com/sites/msnbc/files/2013/05/mission_accomplished.jpg
  • http://www.flickr.com/photos/amagill/4223790595/sizes/l/
  • http://www.flickr.com/photos/chantelbeam/6677866231/sizes/l/
  • http://www.flickr.com/photos/smemon/11175722003/
  • http://www.flickr.com/photos/mulmatsherm/2221223106/sizes/l/
  • http://www.flickr.com/photos/nerdcoregirl/3880368644/sizes/l/
  • http://www.flickr.com/photos/nerdcoregirl/3880368644/sizes/l/
  • Image courtesy of Wharton and Coursera
  • Image courtesy of Wharton and Coursera
  • Image courtesy of Wharton and Coursera
  • Image courtesy of Wharton and Coursera
  • Image courtesy of Wharton and Coursera
  • http://ken_ashford.typepad.com/photos/uncategorized/2007/10/24/geicocavemen.jpg
  • http://www.swissotel.com/promo/etiquette-map/
  • https://www.majesticseo.com/reports/compare-domain-backlinkhistory?IndexDataSource=F&d0=http%3A%2F%2Fwww.swissotel.com%2Fpromo%2Fetiquette-map%2F&d1=&d2=&d3=&d4=&type=1&ctype=1
  • (NOT PROVIDED)
  • http://www.flickr.com/photos/mikecogh/8035396680/sizes/l/
  • http://www.flickr.com/photos/scott-s_photos/12712226645/sizes/l/
  • http://www.flickr.com/photos/9731367@N02/6988181354/
  • http://www.flickr.com/photos/inorman/7935265342/sizes/l/
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  • http://www.flickr.com/photos/shingst/4759579496/sizes/l/
  • http://www.flickr.com/photos/shingst/4759579496/sizes/l/
  • http://www.flickr.com/photos/notionscapital/6676587003/sizes/o/
  • http://www.velocitypartners.co.uk/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
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  • http://www.flickr.com/photos/16462767@N00/2928720236/sizes/l/
  • http://blog.braintraffic.com/wp-content/uploads/2011/03/content-strategy-diagram.png
  • http://blog.braintraffic.com/wp-content/uploads/2011/03/content-strategy-diagram.png
  • http://www.flickr.com/photos/16462767@N00/2928720236/sizes/l/
  • http://www.flickr.com/photos/editor/456743121/sizes/l/
  • http://www.flickr.com/photos/paszczak000/9689440088/sizes/l/
  • http://andersonplumbingheatingandair.com/wp-content/uploads/2013/07/San-Diego-Plumbing-Water-Saver-Infographic.jpg
  • http://cdn2-b.examiner.com/sites/default/files/styles/image_content_width/hash/c1/ed/c1ed50e5d1c2d7f0a6239783b278b5d1.jpg?itok=xlVTzSl2
  • http://www.flickr.com/photos/archeon/146402618/sizes/l/
  • http://www.visagescreenprint.com/apparel/wholesale-bulk-zip-up-hoodies
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://knives.cooking.com/guide/kitchen-knives/#.UwkvCPldWAg
  • BLADEHQ.COM
  • http://www.millyskitchenstore.co.uk/knowyourknives
  • sblattindesign.wordpress.com
  • http://www.flickr.com/photos/loop_oh/5293597191/sizes/l/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
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  • http://www.flickr.com/photos/nomadic_lass/6832118879/sizes/l/
  • http://www.flickr.com/photos/suckamc/1023179600/sizes/l/
  • http://www.allgraphics123.com/graphics/rain/rain12.gif
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/mulmatsherm/2221223106/sizes/l/
  • http://www.flickr.com/photos/88097768@N02/8085692095/sizes/l/
  • http://www.flickr.com/photos/88097768@N02/8085692095/sizes/l/
  • https://www.lendup.com/
  • https://www.lendup.com/
  • https://www.lendup.com/
  • https://www.lendup.com/
  • https://www.lendup.com/
  • https://www.lendup.com/
  • https://www.lendup.com/
  • http://www.checkintocash.com
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://farm6.staticflickr.com/5205/5241860326_7fe4e300cc_o.jpg
  • HTTP://GROUPON.COM
  • http://www.cnbc.com/id/49092709
  • http://jobs.aol.com/articles/2011/11/21/a-groupon-deal-pushes-a-bakery-to-the-brink-of-bankruptcy/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://upload.wikimedia.org/wikipedia/commons/8/85/Dr._Strangelove_-_The_War_Room.png
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.flickr.com/photos/29071316@N06/3470399603/sizes/o/
  • http://www.movoto.com/san-francisco-ca/1483-sutter-st-1205-san-francisco-ca-94109-110_417667/
  • http://www.movoto.com/san-francisco-ca/1483-sutter-st-1205-san-francisco-ca-94109-110_417667/
  • http://www.movoto.com/public-schools/ca/san-francisco/primary/063441005659-redding-elementary-school/1421-pine-st.htm
  • http://pixabay.com/p-160595/?no_redirect
  • Image Courtesy of Nest
  • http://iamanoutlier.files.wordpress.com/2010/01/what-is-an-outlier.jpg
  • http://cdn3.sbnation.com/entry_photo_images/4959541/googleweapons_large_verge_medium_landscape.png