Tech weekpresentation 2011

Social Media: Basics & Beyond Jennifer Hrusch, Jennifer Hess, Ellen Armstrong and Julie Theado

What is Social Media? Social Media is the sharing of user (human) created information and interacting on-line using Internet technology Read more: http://thesocialmediaguide.com/social_media/50-definitions-of-social-media#ixzz1XkHZxBob

What is Twitter?
140 Characters
Tweet
Follow
Be Followed
Direct Message
@ Reply
Retweet

Who is Tweeting?
200 million people!*
Individuals
Businesses
News Outlets
Celebrities
Libraries
Librarians and other Professionals
*As of September, 2011. http://mashable.com/2011/09/08/twitter-has-100-million-active-users/

What’s to Tweet About?

Why Twitter?
Shared content “Twitter provides the hub, the means of connecting all of one’s online activity to create a real-time, people-run and directed broadcasting network.”*
Power of the crowd: people pick the news
Multiple streams: No one kind of content rules
It’s personal: Connecting to people, not just content
It’s interactive: Responding, not just consuming
Access to the global mind
” How Twitter is changing the Face of Media,” Soren Gordhamer, Nov 2009, http://mashable.com/2009/11/11/twitter-media-landscape/

Getting Started
New to Twitter? Join today!
Choose a Username
Public or Private?
Find people to follow
Let people follow you and follow them back
Make use of Twitter tools to manage and measure

Choosing a Username
Don’t be afraid to use your real name
Include profession or interest
Be creative
Distinguish yourself
Keep it short (It’s part of your 140 characters!)

Public or Private?
Show your real name and location
Bio: Provide information about yourself
Web: Add a link to your other content
Let others find you by email
Add a location to your tweets
Protect your tweets
Use HTTPS

As long as you follow…
Who to Follow (suggestions, interests, find friends)
Lists
Similar to You
Follow back

Tips, Tools and Tricks
Tweetdeck and Hootsuite
Notifications
Scheduling Tweets
Impact: Tweetstats, Twitterholic and Klout
Hashtags: Tweetchat

What is Facebook?
A portal for social networking
Profile is the center of Facebook
Find and add friends
Share Photos and/or videos
Organize a Community, Shared Interest or Event
Email or chatting or message

Who’s on Facebook? More than 750 million active users!*
Individuals
Businesses
News Outlets
Celebrities
Libraries
Librarians and other Professionals
*As of September, 2011. http://www.facebook.com/press/info.php?statistics

Why Facebook?
Keep in touch with friends and family
Share photos and videos
Stay informed on community events
Join networks
Join Groups
Select your own level of privacy
Ability to reject friend requests

Getting Started

Creating a Page
A Facebook Page is kind of like a blog. It gets updated by you just like a website.

Public or Private?
Control privacy settings when you post
Control your default privacy
Control how you connect with people you know
Control what happens when friends tag you or your content.
Control what gets shared with apps, games and websites.
Limit the audience for posts you shared with more than friends.
Manage your lists of blocked people and apps.
* Privacy setting often change so be aware and update as necessary .

Finding Friends
Search using email address
Search for friends by name
Find friends using The People You May Know tool
Select friends and send a friend request
Wait for friends confirmation

Tips, Tools & Tricks
Load and tag pictures and video
Add links
Filter who is in your timeline
Create your URL
Block applications

Questions

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Tech weekpresentation 2011

by Jennifer Hrusch on Sep 28, 2011

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Tech weekpresentation 2011 — Presentation Transcript