Make Media Matter: Using Social Media to Spread Human Rights Awareness

Make Media Matter:Using Social Media to SpreadHuman Rights AwarenessJournalists for Human RightsCarissa Maclennan | Education SpecialistJustine Abigail Yu | Social Media Coordinator 1

www.jhr.cafacebook.com/jhrnews @jhrnews #rightsmedia 3

Our goal is to makeeveryone in the world fully aware of their rights.

The Ripple Effect

1. Journalists are trained in human rights reporting 2. Media house produces human rights stories 3. Individuals hear, read or watch the human rights story 4. Individuals share the story with their networks 5. Community begins to talk about the human rights issue 6. Community pushes for change!

Social Media

CONFESSION

There is nothing fundamentally new or groundbreaking about what we have to share today. Sorry.

Sharing stories to push for change is not unique to the digital age.

What is new is the power of social media to exponentially leverage word of mouth.

Speed. Energy. Urgency.

...but often at the expense ofcontext, relevance, and accuracy.

Let’s take a step back and reassess what weconsume and share online.

Our approach needs to beresponsible, critical, and effective. 14

Enter Rights Media.

What is Rights Media?

What is Rights Media? the process of writing,collecting, editing, producing, and distributing media that creates societal dialogue on human rights issues

What is Rights Media? It’s your toolkit.

Let’s Keep It Real. What does this mean? What can you do?

As a producer, you cancreate Rights Media pieces.

1. Journalists are trained in human rights reporting 2. Media house produces human rights stories 3. Individuals hear, read or watch the human rights storyYOU ARE HERE. 4. Individuals share the story with their networks 5. Community begins to talk about the human rights issue 6. Community pushes for change!

As a consumer, you can responsibly, critically, and effectively share humanrights stories and push it out to your social networks.

1. Journalists are trained in human rights reporting 2. Media house produces human rights stories 3. Individuals hear, read or watch the human rights story 4. Individuals share the story with their networksYOU ARE HERE. 5. Community begins to talk about the human rights issue 6. Community pushes for change!

Be critical,responsible,and effective.

Awareness is thefirst and most necessary step to ending rights abuses and violations.

Join us.

www.jhr.cafacebook.com/jhrnews @jhrnews #rightsmedia 3

http://www.jhr.ca	1480
http://socialmediaweek.org	425
http://globalfree.wordpress.com	150
http://www.justineabigail.com	51
https://twimg0-a.akamaihd.net	12
http://paper.li	7
http://webcache.googleusercontent.com	6
http://twitter.com	4
http://justineabigail.squarespace.com	3
https://twitter.com	2
https://online.manchester.ac.uk	1
http://us-w1.rockmelt.com	1

Make Media Matter: Using Social Media to Spread Human Rights Awareness

by Journalists for Human Rights on Feb 10, 2011

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Make Media Matter: Using Social Media to Spread Human Rights Awareness — Presentation Transcript