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The Mobile Effect - european librarians theatre

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The Mobile Effect How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?

The Mobile Effect How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?

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  • 1. European Librarians Theatre 2nd December 13.15-14.15
    • The Mobile Effect
    • Social Media Spotlight
    • Libraries Go Digital
    30th November 13.15-14.15 1st December 13.15-14.15
  • 2. The Mobile Effect How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
    • Moderator
    • Anne Caputo Executive Director, Learning & InfoPro Programs, Dow Jones & Company, USA
    • Panel
    • Tonia Arahova Manager Periodicals Department, National Library, Greece
    • Laura Ballestra
    • Head of student information literacy programmes, Cattaneo Univ. & AIDA representative, Italy
    • Andrew Clark Group Leader for Library & Information Services, UCB Pharma, UK
    • Anne-Marie Libmann Consultant Russian Market Research & Russian Information, France
    European Librarians Theatre 30th November 13.15-14.15
  • 3. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
    • Anne Caputo Executive Director, Learning & InfoPro Programs, Dow Jones & Company, USA
    The Mobile Effect 30th November 13.15-14.15
  • 4. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
    • Tonia Arahova Manager Periodicals Department, National Library, Greece
    The Mobile Effect 30th November 13.15-14.15
  • 5. GREEK LIBRARIES GO MOBILE TONIA ARAHOVA National Library of Greece [email_address]
  • 6. The Digital Revolution
  • 7. Statistics
      • Mobile telephone subscriptions reached 17 millions – equivalent to double the population of Greece
      • 20% of the young children (7-12 years old) have cell phones
      • 91% of the adults ( 18-70 years old)use mobile phones .
      • 39% of academic libraries currently offer a mobile-friendly library website, and slightly fewer (36%) offer a mobile-friendly catalogue
      • People have access to the web catalogues of the libraries but poor online help as the only service is: Ask a Librarian via email. 55 % of academic libraries and 24% of public libraries currently offer some type of mobile services to their customers
  • 8. What is really happening
    • Although overall sales of mobile handsets is in decline, the market share of smartphones is still on the rise
    • 1. 1 million smartphone ‘units’ were sold in 200 9 in Greece
    • reader interest in ebooks has skyrocketed
    • Beyond the friendliness of user interfaces, the availability of a variety of applications is the key factor attracting consumer interest to smar t phone products .
  • 9. Greek Libraries Landscape – what is missing?
    • develop “mini- library ecosystems” of mobile applications
    • integrate the library into the mobile revolution – putting the “we” in our web smart “library” phone
  • 10. Mobile Services for Greek Libraries Now and Tomorrow
    • Access Services – Message Reference
      • Interactive SMS &
      • Text Message Reference
    • Electronic Collections
      • Promote Access to Collections via Smart Phones
    • Social Networking
      • Customizable Mobile Interface for the Library
  • 11. Think forward think mobile
    • step foot into the mobile environment
    • new mobile services are on the horison
      • mobile layout of the library’s website
      • mobile catalogue interface
      • the “ability to access databases” via mobile devices as the next highest priority
      • mobile-friendly OPACs and e-resources, and fully optimized patron account features
  • 12. Dreams based on reality
    • Many library budgets are simply stretched too thin already because of the economic crisis in the country
    • limited staff time
    • 20% of libraries in Greece have a web presence
    • All libraries wish to
      • provide a mobile-optimised version of their website
      • create an entry point for libraries to continue to explore and expand mobile library services as technology advances and librarians gain valuable expertise in this area
  • 13. New National Policy
    • D eliver enhanced user services
    • Establish and strengthen library’s mobile presence educate staff,
    • build local expertise
    • promote discussion by offering training sessions and professional development options
    • promise to evolve information technologies in a national designed mobile library environment
  • 14. New Strategy
    • This vision reflects our commitment to the value, integrity, and diversity of knowledge. In order to put it into practice, it’ s necessary to:
    • Encourage collaboration
    • Integrate and augment
    • Manage mobile technology as an investment
    • Rethink historic assumptions
    • Embed policies in strategies
    • Enhance what is distinctive
    • Focus on the user
    • Move the library user to the centre of library planning and service delivery.
    • Plan facilities that are flexible, that reflect an understanding of user needs, and that are technology rich.
    • Recruit, train, and effectively utilize library personnel in a flexible manner that acknowledges both the changing nature of our work and the demands of our users.
  • 15.
    • The next generation will define the “library” as content and services available on the Internet or its incarnation!
    • Thank you so much for your attention
    • Antonia Arahova
  • 16. I have always imagined that Paradise will be a kind of library. - Jorge Luis Borges
  • 17. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
    • Laura Ballestra Head of student information literacy programmes, Cattaneo University and AIDA representative (Italian documentalists association), Italy
    The Mobile Effect 30th November 13.15-14.15
  • 18. Information literate people do it better: technical mobile devices use at LIUC Library Laura Ballestra Cattaneo University LIUC
  • 19. Italian context :11-24 years old media usage 2000:2006 CELL PHONES TV INTERNET L’uso dei media e del cellulare in Italia, Istat, 2008 (data: 2006)
  • 20. USA Cellular mobile subscribers in the OECD 2007 OECD Communications Outlook 2009 UK 73.542.000 ITALY: 89.800.000 GERMANY JAPAN CELL PHONES S U B S C R I B E R S
  • 21. Cellular phones - Italy L’uso dei media e del cellulare in Italia, Istat, 2008 (data: 2006)
  • 22.  
  • 23.  
  • 24. LIUC Library
    • SURVEY November 2010: 200 students (undergraduates-graduates)
    • 100%: PCs
    • 100%: cellular phones
    • 50%: smart phones (I-phone, Blackberry, )
    • Tablets, I-pad, Nook, Kindle: not greatly used
  • 25. LIUC Library
    • FOCUS GROUP: 15 students
    • Smart phones used in University for Navigating web site and Library web site
    • 95%: good experience
  • 26. LIUC Library
    • Library actions:
    • Control Library web site and OPAC for cell phone use
    • - E-books and e-journals offered
  • 27. LIUC LIBRARY
    • Cellular phones and devices won’t determine success in making the grade, as it happened for PCs (PISA, 2010)
    • E-books offered by us to our students won’t determine e-book use, as it happens with digital collections
    • Are the new millenium learners making the grade? Technology use and educational performance in PISA, Oecd, 2010
  • 28. LIUC Library
    • Library actions:
    • Maintain the focus on information literacy education, not on technical devices
  • 29. LIUC LIBRAY
    • Information literacy education in libraries can help students making the grade
  • 30. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
    • Andrew Clark Group Leader for Library and Information Services, UCB Pharma, UK
    The Mobile Effect 30th November 13.15-14.15
  • 31. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
    • Anne-Marie Libmann Consultant Russian Market Research and Russian Information Consultancy, France
    The Mobile Effect 30th November 13.15-14.15
  • 32. The mobile effect: How are mobile technologies impacting Librarians’ jobs?
    • SLA - EBSCO Online - 30th Nov 2010
    • Anne Marie Libmann
    • Russian Market Research Consultant
    • Board Member ADBS, FRANCE
  • 33. ABDS : The leading French Information Professionals Association
    • Nearly 5 000 members
    • Core activities focused on increasing employment and employability
    • ADBS is currently conducting three studies about strategic issues :
      • Evaluating usage of skills, practices, career development and salary levels of Information Professionals
      • Defining new employement-related products and services for ADBS’s members
      • Understanding long term views of large French companies’ top management regarding information needs and the future position of Information Professionals
  • 34. Mobiles in France : much more enthusiasm on consumer market than on corporate market
    • Will the mobile corporate market really grow in the next years in France?
      • A low equipment rate of professional cell phones (21% of working people)
      • But a promising growth of smartphones (+13% in one year)
    • Will specific mobile information apps develop in a significant way?
      • Internal obstacles to be overcomed :
        • Strong internal IT policies
        • A high discrepancy between powerful laptops with optimized business applications and devices with poorer ergonomics (except Ipad) and unstable/slow connection
  • 35. A revolution to come for corporate cell phones market, regarding French users and Information Professionals ?
    • A permanent need of connection to innovative apps and real time access to business data
    • Impressive capabilities of mobile devices
    • Smartphones users being Info Pros’ traditional customers
    • « Grown-up » customers, willing to choose their own contents and applications
    • To be considered in a new way by Info Pros
  • 36. Challenges to be faced by Information Professionals
    • Info Pros and customers drifting further apart
    • Much more difficult than technical challenge of designing and delivering services on mobiles:
    • how will Info Pro reposition their relationship with customers ?
    • Content providers targeting different communities of users through fitted and well packaged applications
  • 37. What role will the Info Pros of the future play with mobiles?
    • A dual position to manage : demonstrating cost-effectiveness of expert search, and being at the same time purchasing advisors for apps
    • … and a question : what about information post-processing and how to feed shared knowledge systems with « mobile information »?
    • Moving the relationship forward with customers in an extended business sphere
      • Taking a proactive approach and investing in marketing
      • Innovating services, based on mobile devices’ features:
        • Personalisation
        • Interactivity and exchange
        • Real time access to information
      • Exploring new communication and contribution patterns
  • 38. Thank you for your attention Anne Marie Libmann [email_address]