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European Librarians Theatre
2nd December 13.15-14.15
 The Mobile Effect
 Social Media Spotlight
 Libraries Go Digital
3...
The Mobile Effect
How are mobile technologies (iPad, Kindle,
etc.) impacting Librarians’ jobs?
Moderator
Anne Caputo
Exec...
How are mobile technologies (iPad, Kindle,
etc.) impacting Librarians’ jobs?
Anne Caputo
Executive Director, Learning & I...
How are mobile technologies (iPad, Kindle,
etc.) impacting Librarians’ jobs?
Tonia Arahova
Manager Periodicals Department...
GREEK LIBRARIES GO
MOBILE
TONIA ARAHOVA
National Library of Greece
arahova@nlg.gr
The Digital Revolution
Statistics
– Mobile telephone subscriptions reached 17 millions –
equivalent to double the population of Greece
– 20% of t...
What is really happening
Although overall sales of mobile handsets is in
decline, the market share of smartphones is stil...
Greek Libraries Landscape –
what is missing?
develop “mini- library ecosystems” of
mobile applications
integrate the lib...
Mobile Services for Greek
Libraries Now and Tomorrow
Access Services –
Message Reference
– Interactive SMS &
– Text Messa...
Think forward think mobile
step foot into the mobile environment
new mobile services are on the horison
– mobile layout ...
Dreams based on reality
Many library budgets are simply stretched too
thin already because of the economic crisis in the
...
New National Policy
 Deliver enhanced user services
 Establish and strengthen library’s
mobile presence educate staff,
...
New Strategy
 This vision reflects our
commitment to the value,
integrity, and diversity of
knowledge. In order to put
it...
The next generation will define the
“library” as content and services
available on the Internet or its
incarnation!
Thank ...
I have always imagined that Paradise will be a kind of
library. - Jorge Luis Borges
How are mobile technologies (iPad, Kindle,
etc.) impacting Librarians’ jobs?
Laura Ballestra
Head of student information ...
Information literate people do it
better: technical mobile devices
use at LIUC Library
Laura Ballestra
Cattaneo University...
Italian context :11-24 years old media usage
2000:2006
CELL PHONES
TV
INTERNET
L’uso dei media e del cellulare in Italia,
...
USA
Cellular mobile subscribers in the OECD
2007 OECD Communications Outlook 2009
UK
73.542.000
ITALY: 89.800.000
GERMANY
...
Cellular phones - Italy
L’uso dei media e del cellulare in Italia, Istat,
2008 (data: 2006)
Cellular phone young users
0,0...
LIUC Library
SURVEY November 2010: 200 students
(undergraduates-graduates)
• 100%: PCs
• 100%: cellular phones
• 50%: smar...
LIUC Library
FOCUS GROUP: 15 students
Smart phones used in University for
Navigating web site and Library web site
95%: go...
LIUC Library
Library actions:
- Control Library web site and OPAC for cell
phone use
- E-books and e-journals offered
LIUC LIBRARY
Cellular phones and devices won’t determine
success in making the grade, as it happened for
PCs (PISA, 2010)
...
LIUC Library
Library actions:
Maintain the focus on information literacy
education, not on technical devices
LIUC LIBRAY
Information literacy education
in libraries can help
students making the grade
How are mobile technologies (iPad, Kindle,
etc.) impacting Librarians’ jobs?
Andrew Clark
Group Leader for Library and In...
How are mobile technologies (iPad, Kindle,
etc.) impacting Librarians’ jobs?
Anne-Marie Libmann
Consultant Russian Market...
The mobile effect:
How are mobile technologies impacting
Librarians’ jobs?
SLA - EBSCO Online - 30th Nov 2010
Anne Marie L...
ABDS :
The leading French
Information Professionals Association
 Nearly 5 000 members
 Core activities focused on increa...
Mobiles in France :
much more enthusiasm on consumer
market than on corporate market
 Will the mobile corporate market re...
A revolution to come for corporate
cell phones market, regarding French users
and Information Professionals ?
 A permanen...
Challenges to be faced
by Information Professionals
 Info Pros and customers drifting further apart
 Much more difficult...
What role will the Info Pros of the future
play with mobiles?
 A dual position to manage : demonstrating cost-
effectiven...
Thank you for your attention
Anne Marie Libmann
amlibmann@orange.fr
The Mobile Effect - european librarians theatre
The Mobile Effect - european librarians theatre
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The Mobile Effect How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?

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Transcript of "The Mobile Effect - european librarians theatre"

  1. 1. European Librarians Theatre 2nd December 13.15-14.15  The Mobile Effect  Social Media Spotlight  Libraries Go Digital 30th November 13.15-14.15 1st December 13.15-14.15
  2. 2. The Mobile Effect How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs? Moderator Anne Caputo Executive Director, Learning & InfoPro Programs, Dow Jones & Company, USA Panel Tonia Arahova Manager Periodicals Department, National Library, Greece Laura Ballestra Head of student information literacy programmes, Cattaneo Univ. & AIDA representative, Italy Andrew Clark Group Leader for Library & Information Services, UCB Pharma, UK Anne-Marie Libmann Consultant Russian Market Research & Russian Information, France European Librarians Theatre 30th November 13.15-14.15
  3. 3. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs? Anne Caputo Executive Director, Learning & InfoPro Programs, Dow Jones & Company, USA The Mobile Effect 30th November 13.15-14.15
  4. 4. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs? Tonia Arahova Manager Periodicals Department, National Library, Greece The Mobile Effect 30th November 13.15-14.15
  5. 5. GREEK LIBRARIES GO MOBILE TONIA ARAHOVA National Library of Greece arahova@nlg.gr
  6. 6. The Digital Revolution
  7. 7. Statistics – Mobile telephone subscriptions reached 17 millions – equivalent to double the population of Greece – 20% of the young children (7-12 years old) have cell phones – 91% of the adults (18-70 years old)use mobile phones. – 39% of academic libraries currently offer a mobile- friendly library website, and slightly fewer (36%) offer a mobile-friendly catalogue – People have access to the web catalogues of the libraries but poor online help as the only service is: Ask a Librarian via email. 55% of academic libraries and 24% of public libraries currently offer some type of mobile services to their customers
  8. 8. What is really happening Although overall sales of mobile handsets is in decline, the market share of smartphones is still on the rise 1.1 million smartphone ‘units’ were sold in 2009 in Greece reader interest in ebooks has skyrocketed Beyond the friendliness of user interfaces, the availability of a variety of applications is the key factor attracting consumer interest to smart phone products.
  9. 9. Greek Libraries Landscape – what is missing? develop “mini- library ecosystems” of mobile applications integrate the library into the mobile revolution – putting the “we” in our web smart “library” phone
  10. 10. Mobile Services for Greek Libraries Now and Tomorrow Access Services – Message Reference – Interactive SMS & – Text Message Reference Electronic Collections – Promote Access to Collections via Smart Phones Social Networking – Customizable Mobile Interface for the Library
  11. 11. Think forward think mobile step foot into the mobile environment new mobile services are on the horison – mobile layout of the library’s website – mobile catalogue interface – the “ability to access databases” via mobile devices as the next highest priority – mobile-friendly OPACs and e-resources, and fully optimized patron account features
  12. 12. Dreams based on reality Many library budgets are simply stretched too thin already because of the economic crisis in the country limited staff time 20% of libraries in Greece have a web presence All libraries wish to – provide a mobile-optimised version of their website – create an entry point for libraries to continue to explore and expand mobile library services as technology advances and librarians gain valuable expertise in this area
  13. 13. New National Policy  Deliver enhanced user services  Establish and strengthen library’s mobile presence educate staff,  build local expertise  promote discussion by offering training sessions and professional development options  promise to evolve information technologies in a national designed mobile library environment
  14. 14. New Strategy  This vision reflects our commitment to the value, integrity, and diversity of knowledge. In order to put it into practice, it’ s necessary to:  Encourage collaboration  Integrate and augment  Manage mobile technology as an investment  Rethink historic assumptions  Embed policies in strategies  Enhance what is distinctive  Focus on the user  Move the library user to the centre of library planning and service delivery.  Plan facilities that are flexible, that reflect an understanding of user needs, and that are technology rich.  Recruit, train, and effectively utilize library personnel in a flexible manner that acknowledges both the changing nature of our work and the demands of our users.
  15. 15. The next generation will define the “library” as content and services available on the Internet or its incarnation! Thank you so much for your attention Antonia Arahova
  16. 16. I have always imagined that Paradise will be a kind of library. - Jorge Luis Borges
  17. 17. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs? Laura Ballestra Head of student information literacy programmes, Cattaneo University and AIDA representative (Italian documentalists association), Italy The Mobile Effect 30th November 13.15-14.15
  18. 18. Information literate people do it better: technical mobile devices use at LIUC Library Laura Ballestra Cattaneo University LIUC
  19. 19. Italian context :11-24 years old media usage 2000:2006 CELL PHONES TV INTERNET L’uso dei media e del cellulare in Italia, Istat, 2008 (data: 2006)
  20. 20. USA Cellular mobile subscribers in the OECD 2007 OECD Communications Outlook 2009 UK 73.542.000 ITALY: 89.800.000 GERMANY JAPAN CELL PHONES S U B S C R I B E R S
  21. 21. Cellular phones - Italy L’uso dei media e del cellulare in Italia, Istat, 2008 (data: 2006) Cellular phone young users 0,0 10,0 20,0 30,0 40,0 50,0 60,0 70,0 80,0 90,0 100,0 6 - 10 15 - 17 20 - 24 35 - 44 Age Users Serie1
  22. 22. LIUC Library SURVEY November 2010: 200 students (undergraduates-graduates) • 100%: PCs • 100%: cellular phones • 50%: smart phones (I-phone, Blackberry, ) Tablets, I-pad, Nook, Kindle: not greatly used
  23. 23. LIUC Library FOCUS GROUP: 15 students Smart phones used in University for Navigating web site and Library web site 95%: good experience
  24. 24. LIUC Library Library actions: - Control Library web site and OPAC for cell phone use - E-books and e-journals offered
  25. 25. LIUC LIBRARY Cellular phones and devices won’t determine success in making the grade, as it happened for PCs (PISA, 2010) E-books offered by us to our students won’t determine e-book use, as it happens with digital collections Are the new millenium learners making the grade? Technology use and educational performance in PISA, Oecd, 2010
  26. 26. LIUC Library Library actions: Maintain the focus on information literacy education, not on technical devices
  27. 27. LIUC LIBRAY Information literacy education in libraries can help students making the grade
  28. 28. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs? Andrew Clark Group Leader for Library and Information Services, UCB Pharma, UK The Mobile Effect 30th November 13.15-14.15
  29. 29. How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs? Anne-Marie Libmann Consultant Russian Market Research and Russian Information Consultancy, France The Mobile Effect 30th November 13.15-14.15
  30. 30. The mobile effect: How are mobile technologies impacting Librarians’ jobs? SLA - EBSCO Online - 30th Nov 2010 Anne Marie Libmann Russian Market Research Consultant Board Member ADBS, FRANCE
  31. 31. ABDS : The leading French Information Professionals Association  Nearly 5 000 members  Core activities focused on increasing employment and employability  ADBS is currently conducting three studies about strategic issues :  Evaluating usage of skills, practices, career development and salary levels of Information Professionals  Defining new employement-related products and services for ADBS’s members  Understanding long term views of large French companies’ top management regarding information needs and the future position of Information Professionals
  32. 32. Mobiles in France : much more enthusiasm on consumer market than on corporate market  Will the mobile corporate market really grow in the next years in France?  A low equipment rate of professional cell phones (21% of working people)  But a promising growth of smartphones (+13% in one year)  Will specific mobile information apps develop in a significant way?  Internal obstacles to be overcomed :  Strong internal IT policies  A high discrepancy between powerful laptops with optimized business applications and devices with poorer ergonomics (except Ipad) and unstable/slow connection
  33. 33. A revolution to come for corporate cell phones market, regarding French users and Information Professionals ?  A permanent need of connection to innovative apps and real time access to business data  Impressive capabilities of mobile devices  Smartphones users being Info Pros’ traditional customers  « Grown-up » customers, willing to choose their own contents and applications  To be considered in a new way by Info Pros
  34. 34. Challenges to be faced by Information Professionals  Info Pros and customers drifting further apart  Much more difficult than technical challenge of designing and delivering services on mobiles: how will Info Pro reposition their relationship with customers ?  Content providers targeting different communities of users through fitted and well packaged applications
  35. 35. What role will the Info Pros of the future play with mobiles?  A dual position to manage : demonstrating cost- effectiveness of expert search, and being at the same time purchasing advisors for apps  … and a question : what about information post- processing and how to feed shared knowledge systems with « mobile information »?  Moving the relationship forward with customers in an extended business sphere  Taking a proactive approach and investing in marketing  Innovating services, based on mobile devices’ features:  Personalisation  Interactivity and exchange  Real time access to information  Exploring new communication and contribution patterns
  36. 36. Thank you for your attention Anne Marie Libmann amlibmann@orange.fr

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