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The Mobile Effect How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?

The Mobile Effect How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?

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    The Mobile Effect - european librarians theatre The Mobile Effect - european librarians theatre Presentation Transcript

    • European Librarians Theatre 2nd December 13.15-14.15
      • The Mobile Effect
      • Social Media Spotlight
      • Libraries Go Digital
      30th November 13.15-14.15 1st December 13.15-14.15
    • The Mobile Effect How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
      • Moderator
      • Anne Caputo Executive Director, Learning & InfoPro Programs, Dow Jones & Company, USA
      • Panel
      • Tonia Arahova Manager Periodicals Department, National Library, Greece
      • Laura Ballestra
      • Head of student information literacy programmes, Cattaneo Univ. & AIDA representative, Italy
      • Andrew Clark Group Leader for Library & Information Services, UCB Pharma, UK
      • Anne-Marie Libmann Consultant Russian Market Research & Russian Information, France
      European Librarians Theatre 30th November 13.15-14.15
    • How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
      • Anne Caputo Executive Director, Learning & InfoPro Programs, Dow Jones & Company, USA
      The Mobile Effect 30th November 13.15-14.15
    • How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
      • Tonia Arahova Manager Periodicals Department, National Library, Greece
      The Mobile Effect 30th November 13.15-14.15
    • GREEK LIBRARIES GO MOBILE TONIA ARAHOVA National Library of Greece [email_address]
    • The Digital Revolution
    • Statistics
        • Mobile telephone subscriptions reached 17 millions – equivalent to double the population of Greece
        • 20% of the young children (7-12 years old) have cell phones
        • 91% of the adults ( 18-70 years old)use mobile phones .
        • 39% of academic libraries currently offer a mobile-friendly library website, and slightly fewer (36%) offer a mobile-friendly catalogue
        • People have access to the web catalogues of the libraries but poor online help as the only service is: Ask a Librarian via email. 55 % of academic libraries and 24% of public libraries currently offer some type of mobile services to their customers
    • What is really happening
      • Although overall sales of mobile handsets is in decline, the market share of smartphones is still on the rise
      • 1. 1 million smartphone ‘units’ were sold in 200 9 in Greece
      • reader interest in ebooks has skyrocketed
      • Beyond the friendliness of user interfaces, the availability of a variety of applications is the key factor attracting consumer interest to smar t phone products .
    • Greek Libraries Landscape – what is missing?
      • develop “mini- library ecosystems” of mobile applications
      • integrate the library into the mobile revolution – putting the “we” in our web smart “library” phone
    • Mobile Services for Greek Libraries Now and Tomorrow
      • Access Services – Message Reference
        • Interactive SMS &
        • Text Message Reference
      • Electronic Collections
        • Promote Access to Collections via Smart Phones
      • Social Networking
        • Customizable Mobile Interface for the Library
    • Think forward think mobile
      • step foot into the mobile environment
      • new mobile services are on the horison
        • mobile layout of the library’s website
        • mobile catalogue interface
        • the “ability to access databases” via mobile devices as the next highest priority
        • mobile-friendly OPACs and e-resources, and fully optimized patron account features
    • Dreams based on reality
      • Many library budgets are simply stretched too thin already because of the economic crisis in the country
      • limited staff time
      • 20% of libraries in Greece have a web presence
      • All libraries wish to
        • provide a mobile-optimised version of their website
        • create an entry point for libraries to continue to explore and expand mobile library services as technology advances and librarians gain valuable expertise in this area
    • New National Policy
      • D eliver enhanced user services
      • Establish and strengthen library’s mobile presence educate staff,
      • build local expertise
      • promote discussion by offering training sessions and professional development options
      • promise to evolve information technologies in a national designed mobile library environment
    • New Strategy
      • This vision reflects our commitment to the value, integrity, and diversity of knowledge. In order to put it into practice, it’ s necessary to:
      • Encourage collaboration
      • Integrate and augment
      • Manage mobile technology as an investment
      • Rethink historic assumptions
      • Embed policies in strategies
      • Enhance what is distinctive
      • Focus on the user
      • Move the library user to the centre of library planning and service delivery.
      • Plan facilities that are flexible, that reflect an understanding of user needs, and that are technology rich.
      • Recruit, train, and effectively utilize library personnel in a flexible manner that acknowledges both the changing nature of our work and the demands of our users.
      • The next generation will define the “library” as content and services available on the Internet or its incarnation!
      • Thank you so much for your attention
      • Antonia Arahova
    • I have always imagined that Paradise will be a kind of library. - Jorge Luis Borges
    • How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
      • Laura Ballestra Head of student information literacy programmes, Cattaneo University and AIDA representative (Italian documentalists association), Italy
      The Mobile Effect 30th November 13.15-14.15
    • Information literate people do it better: technical mobile devices use at LIUC Library Laura Ballestra Cattaneo University LIUC
    • Italian context :11-24 years old media usage 2000:2006 CELL PHONES TV INTERNET L’uso dei media e del cellulare in Italia, Istat, 2008 (data: 2006)
    • USA Cellular mobile subscribers in the OECD 2007 OECD Communications Outlook 2009 UK 73.542.000 ITALY: 89.800.000 GERMANY JAPAN CELL PHONES S U B S C R I B E R S
    • Cellular phones - Italy L’uso dei media e del cellulare in Italia, Istat, 2008 (data: 2006)
    •  
    •  
    • LIUC Library
      • SURVEY November 2010: 200 students (undergraduates-graduates)
      • 100%: PCs
      • 100%: cellular phones
      • 50%: smart phones (I-phone, Blackberry, )
      • Tablets, I-pad, Nook, Kindle: not greatly used
    • LIUC Library
      • FOCUS GROUP: 15 students
      • Smart phones used in University for Navigating web site and Library web site
      • 95%: good experience
    • LIUC Library
      • Library actions:
      • Control Library web site and OPAC for cell phone use
      • - E-books and e-journals offered
    • LIUC LIBRARY
      • Cellular phones and devices won’t determine success in making the grade, as it happened for PCs (PISA, 2010)
      • E-books offered by us to our students won’t determine e-book use, as it happens with digital collections
      • Are the new millenium learners making the grade? Technology use and educational performance in PISA, Oecd, 2010
    • LIUC Library
      • Library actions:
      • Maintain the focus on information literacy education, not on technical devices
    • LIUC LIBRAY
      • Information literacy education in libraries can help students making the grade
    • How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
      • Andrew Clark Group Leader for Library and Information Services, UCB Pharma, UK
      The Mobile Effect 30th November 13.15-14.15
    • How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
      • Anne-Marie Libmann Consultant Russian Market Research and Russian Information Consultancy, France
      The Mobile Effect 30th November 13.15-14.15
    • The mobile effect: How are mobile technologies impacting Librarians’ jobs?
      • SLA - EBSCO Online - 30th Nov 2010
      • Anne Marie Libmann
      • Russian Market Research Consultant
      • Board Member ADBS, FRANCE
    • ABDS : The leading French Information Professionals Association
      • Nearly 5 000 members
      • Core activities focused on increasing employment and employability
      • ADBS is currently conducting three studies about strategic issues :
        • Evaluating usage of skills, practices, career development and salary levels of Information Professionals
        • Defining new employement-related products and services for ADBS’s members
        • Understanding long term views of large French companies’ top management regarding information needs and the future position of Information Professionals
    • Mobiles in France : much more enthusiasm on consumer market than on corporate market
      • Will the mobile corporate market really grow in the next years in France?
        • A low equipment rate of professional cell phones (21% of working people)
        • But a promising growth of smartphones (+13% in one year)
      • Will specific mobile information apps develop in a significant way?
        • Internal obstacles to be overcomed :
          • Strong internal IT policies
          • A high discrepancy between powerful laptops with optimized business applications and devices with poorer ergonomics (except Ipad) and unstable/slow connection
    • A revolution to come for corporate cell phones market, regarding French users and Information Professionals ?
      • A permanent need of connection to innovative apps and real time access to business data
      • Impressive capabilities of mobile devices
      • Smartphones users being Info Pros’ traditional customers
      • « Grown-up » customers, willing to choose their own contents and applications
      • To be considered in a new way by Info Pros
    • Challenges to be faced by Information Professionals
      • Info Pros and customers drifting further apart
      • Much more difficult than technical challenge of designing and delivering services on mobiles:
      • how will Info Pro reposition their relationship with customers ?
      • Content providers targeting different communities of users through fitted and well packaged applications
    • What role will the Info Pros of the future play with mobiles?
      • A dual position to manage : demonstrating cost-effectiveness of expert search, and being at the same time purchasing advisors for apps
      • … and a question : what about information post-processing and how to feed shared knowledge systems with « mobile information »?
      • Moving the relationship forward with customers in an extended business sphere
        • Taking a proactive approach and investing in marketing
        • Innovating services, based on mobile devices’ features:
          • Personalisation
          • Interactivity and exchange
          • Real time access to information
        • Exploring new communication and contribution patterns
    • Thank you for your attention Anne Marie Libmann [email_address]