The Mobile Effect - european librarians theatre

European Librarians Theatre 2nd December 13.15-14.15
The Mobile Effect
Social Media Spotlight
Libraries Go Digital
30th November 13.15-14.15 1st December 13.15-14.15

The Mobile Effect How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
Moderator
Anne Caputo Executive Director, Learning & InfoPro Programs, Dow Jones & Company, USA
Panel
Tonia Arahova Manager Periodicals Department, National Library, Greece
Laura Ballestra
Head of student information literacy programmes, Cattaneo Univ. & AIDA representative, Italy
Andrew Clark Group Leader for Library & Information Services, UCB Pharma, UK
Anne-Marie Libmann Consultant Russian Market Research & Russian Information, France
European Librarians Theatre 30th November 13.15-14.15

How are mobile technologies (iPad, Kindle, etc.) impacting Librarians’ jobs?
Anne Caputo Executive Director, Learning & InfoPro Programs, Dow Jones & Company, USA
The Mobile Effect 30th November 13.15-14.15

Tonia Arahova Manager Periodicals Department, National Library, Greece

GREEK LIBRARIES GO MOBILE TONIA ARAHOVA National Library of Greece [email_address]

The Digital Revolution

Statistics
Mobile telephone subscriptions reached 17 millions – equivalent to double the population of Greece
20% of the young children (7-12 years old) have cell phones
91% of the adults ( 18-70 years old)use mobile phones .
39% of academic libraries currently offer a mobile-friendly library website, and slightly fewer (36%) offer a mobile-friendly catalogue
People have access to the web catalogues of the libraries but poor online help as the only service is: Ask a Librarian via email. 55 % of academic libraries and 24% of public libraries currently offer some type of mobile services to their customers

What is really happening
Although overall sales of mobile handsets is in decline, the market share of smartphones is still on the rise
1. 1 million smartphone ‘units’ were sold in 200 9 in Greece
reader interest in ebooks has skyrocketed
Beyond the friendliness of user interfaces, the availability of a variety of applications is the key factor attracting consumer interest to smar t phone products .

Greek Libraries Landscape – what is missing?
develop “mini- library ecosystems” of mobile applications
integrate the library into the mobile revolution – putting the “we” in our web smart “library” phone

Mobile Services for Greek Libraries Now and Tomorrow
Access Services – Message Reference
Interactive SMS &
Text Message Reference
Electronic Collections
Promote Access to Collections via Smart Phones
Social Networking
Customizable Mobile Interface for the Library

Think forward think mobile
step foot into the mobile environment
new mobile services are on the horison
mobile layout of the library’s website
mobile catalogue interface
the “ability to access databases” via mobile devices as the next highest priority
mobile-friendly OPACs and e-resources, and fully optimized patron account features

Dreams based on reality
Many library budgets are simply stretched too thin already because of the economic crisis in the country
limited staff time
20% of libraries in Greece have a web presence
All libraries wish to
provide a mobile-optimised version of their website
create an entry point for libraries to continue to explore and expand mobile library services as technology advances and librarians gain valuable expertise in this area

New National Policy
D eliver enhanced user services
Establish and strengthen library’s mobile presence educate staff,
build local expertise
promote discussion by offering training sessions and professional development options
promise to evolve information technologies in a national designed mobile library environment

New Strategy
This vision reflects our commitment to the value, integrity, and diversity of knowledge. In order to put it into practice, it’ s necessary to:
Encourage collaboration
Integrate and augment
Manage mobile technology as an investment
Rethink historic assumptions
Embed policies in strategies
Enhance what is distinctive
Focus on the user
Move the library user to the centre of library planning and service delivery.
Plan facilities that are flexible, that reflect an understanding of user needs, and that are technology rich.
Recruit, train, and effectively utilize library personnel in a flexible manner that acknowledges both the changing nature of our work and the demands of our users.

The next generation will define the “library” as content and services available on the Internet or its incarnation!
Thank you so much for your attention
Antonia Arahova

I have always imagined that Paradise will be a kind of library. - Jorge Luis Borges

Laura Ballestra Head of student information literacy programmes, Cattaneo University and AIDA representative (Italian documentalists association), Italy

Information literate people do it better: technical mobile devices use at LIUC Library Laura Ballestra Cattaneo University LIUC

Italian context :11-24 years old media usage 2000:2006 CELL PHONES TV INTERNET L’uso dei media e del cellulare in Italia, Istat, 2008 (data: 2006)

USA Cellular mobile subscribers in the OECD 2007 OECD Communications Outlook 2009 UK 73.542.000 ITALY: 89.800.000 GERMANY JAPAN CELL PHONES S U B S C R I B E R S

Cellular phones - Italy L’uso dei media e del cellulare in Italia, Istat, 2008 (data: 2006)

LIUC Library
SURVEY November 2010: 200 students (undergraduates-graduates)
100%: PCs
100%: cellular phones
50%: smart phones (I-phone, Blackberry, )
Tablets, I-pad, Nook, Kindle: not greatly used

LIUC Library
FOCUS GROUP: 15 students
Smart phones used in University for Navigating web site and Library web site
95%: good experience

LIUC Library
Library actions:
Control Library web site and OPAC for cell phone use
- E-books and e-journals offered

LIUC LIBRARY
Cellular phones and devices won’t determine success in making the grade, as it happened for PCs (PISA, 2010)
E-books offered by us to our students won’t determine e-book use, as it happens with digital collections
Are the new millenium learners making the grade? Technology use and educational performance in PISA, Oecd, 2010

LIUC Library
Library actions:
Maintain the focus on information literacy education, not on technical devices

LIUC LIBRAY
Information literacy education in libraries can help students making the grade

Andrew Clark Group Leader for Library and Information Services, UCB Pharma, UK

Anne-Marie Libmann Consultant Russian Market Research and Russian Information Consultancy, France

The mobile effect: How are mobile technologies impacting Librarians’ jobs?
SLA - EBSCO Online - 30th Nov 2010
Anne Marie Libmann
Russian Market Research Consultant
Board Member ADBS, FRANCE

ABDS : The leading French Information Professionals Association
Nearly 5 000 members
Core activities focused on increasing employment and employability
ADBS is currently conducting three studies about strategic issues :
Evaluating usage of skills, practices, career development and salary levels of Information Professionals
Defining new employement-related products and services for ADBS’s members
Understanding long term views of large French companies’ top management regarding information needs and the future position of Information Professionals

Mobiles in France : much more enthusiasm on consumer market than on corporate market
Will the mobile corporate market really grow in the next years in France?
A low equipment rate of professional cell phones (21% of working people)
But a promising growth of smartphones (+13% in one year)
Will specific mobile information apps develop in a significant way?
Internal obstacles to be overcomed :
Strong internal IT policies
A high discrepancy between powerful laptops with optimized business applications and devices with poorer ergonomics (except Ipad) and unstable/slow connection

A revolution to come for corporate cell phones market, regarding French users and Information Professionals ?
A permanent need of connection to innovative apps and real time access to business data
Impressive capabilities of mobile devices
Smartphones users being Info Pros’ traditional customers
« Grown-up » customers, willing to choose their own contents and applications
To be considered in a new way by Info Pros

Challenges to be faced by Information Professionals
Info Pros and customers drifting further apart
Much more difficult than technical challenge of designing and delivering services on mobiles:
how will Info Pro reposition their relationship with customers ?
Content providers targeting different communities of users through fitted and well packaged applications

What role will the Info Pros of the future play with mobiles?
A dual position to manage : demonstrating cost-effectiveness of expert search, and being at the same time purchasing advisors for apps
… and a question : what about information post-processing and how to feed shared knowledge systems with « mobile information »?
Moving the relationship forward with customers in an extended business sphere
Taking a proactive approach and investing in marketing
Innovating services, based on mobile devices’ features:
Personalisation
Interactivity and exchange
Real time access to information
Exploring new communication and contribution patterns

Thank you for your attention Anne Marie Libmann [email_address]

The Mobile Effect - european librarians theatre

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