•Quality Content • Resource Management • Access • Integration • ConsultationThe future of the academic information supply ...
The future of the academic information supply chainContext•   The supply chain remains hugely    complex and highly dynami...
The future of the academic information supply chainSurvey :•       141 colleagues invited•       98 answers•       70% res...
The future of the academic information supply chainOutcomes•   A series of white papers:     1. The Future Role of        ...
The future of the academic information supply chainThe Future Roleof the Academic Library
The future of the academic information supply chain                                            The Future Role of the Acad...
The future of the academic information supply chain                                              The Future Role of the Ac...
The future of the academic information supply chain                                    The Future Role of the Academic Lib...
The future of the academic information supply chain                               The Future Role of the Academic LibraryA...
The future of the academic information supply chain                               The Future Role of the Academic LibraryA...
The future of the academic information supply chain                                The Future Role of the Academic Library...
The future of the academic information supply chain                                  The Future Role of the Academic Libra...
The future of the academic information supply chainAccess to Content:Now and in Future
The future of the academic information supply chain                                                         Access to Cont...
The future of the academic information supply chain                                                                  Acces...
The future of the academic information supply chain                                                   Access to Content: N...
The future of the academic information supply chain                                                   Access to Content: N...
The future of the academic information supply chain                                               Access to Content: Now a...
The future of the academic information supply chain                                                Access to Content: Now ...
The future of the academic information supply chain                                                     Access to Content:...
The future of the academic information supply chain                                  Access to Content: Now and in FutureW...
The future of the academic information supply chain                                        Access to Content: Now and in F...
The future of the academic                 information supply chainThe Impact of Open Access
The future of the academic information supply chain                                                            The Impact ...
The future of the academic information supply chain                                                          The Impact of...
The future of the academic information supply chain                                                                    The...
The future of the academic information supply chain                                             The Impact of Open Access…...
The future of the academic information supply chain                                                                       ...
The future of the academic information supply chain                                            The Impact of Open AccessIm...
The future of the academic information supply chain                                                                       ...
The future of the academic information supply chain                                                       The Impact of Op...
The future of the academic information supply chain                                        The Impact of Open AccessOpen A...
The future of the academic                  information supply chainThe Role of Subscription Agents
The future of the academic information supply chain                                                  The Role of Subscript...
The future of the academic information supply chain                                             The Role of Subscription A...
The future of the academic information supply chain                                            The Role of Subscription Ag...
The future of the academic information supply chain                                          The Role of Subscription Agen...
The future of the academic information supply chain                                        The Role of Subscription Agents...
The future of the academic                  information supply chainFuture Forces for Change
The future of the academic information supply chain                                                                Future ...
The future of the academic information supply chain                                                                       ...
The future of the academic               information supply chainConclusions
The future of the academic information supply chain                                                              Conclusio...
The future of the academic information supply chain                                                             Conclusion...
The future of the academic information supply chain                                                                    Con...
The future of the academic                                         information supply chainThank you  Visit:  www.ebsco.co...
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The future-of-the-academic-information-supply-chain-oct2012

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The papers cover diverse subjects and reveal some surprising insights into possible future roles for the library and others in the supply chain. Experts share opinions on new and emerging technologies, changing research practices, trends in user behaviour/expectations and views on a variety of access and business models. Unsurprisingly, budgetary pressures have a significant impact across all areas of the supply chain, but some experts feel this can be used to drive innovation. Other future forces for change include mobile technology and the importance of China, India and other emerging economies in shaping publishers’ activities. Papers are available at http://www.ebsco.com/whitepapers

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The future-of-the-academic-information-supply-chain-oct2012

  1. 1. •Quality Content • Resource Management • Access • Integration • ConsultationThe future of the academic information supply chain October 2012
  2. 2. The future of the academic information supply chainContext• The supply chain remains hugely complex and highly dynamic• Wide range of factors: • evolving technology • financial pressure • economic climate • research practices • user behaviour /expectations • new service providers • evolving roles • changing business models • new and emerging markets • wider web • and much more!
  3. 3. The future of the academic information supply chainSurvey :• 141 colleagues invited• 98 answers• 70% response rate• Qualitative and quantitative • Academic librarians (26/32) • Agents/Intermediaries (13/31) • Publishers (28/36) • Consortia representatives (6/13) • Others In the Industry (25/29) (Opinion Leaders, consultants, trade associations, research funders, software providers etc.)
  4. 4. The future of the academic information supply chainOutcomes• A series of white papers: 1. The Future Role of the Academic Library 2. Access to Content: Now and in Future 3. The Impact of Open Access 4. The Role of Subscription Agents 5. Future Forces for Change• Available from EBSCO since October 2012• Selected highlights in this presentation
  5. 5. The future of the academic information supply chainThe Future Roleof the Academic Library
  6. 6. The future of the academic information supply chain The Future Role of the Academic LibraryFor the coming 3-5 years, academic librarieswill remain a necessary and importantcomponent of universities? 21% 1% Strongly agree Somewhat agree Somewhat disagree 78% Strongly disagree Not sure
  7. 7. The future of the academic information supply chain The Future Role of the Academic LibraryFor the coming 3-5 years, academic librarieswill remain a necessary and importantcomponent of universities? “[Libraries] are challenged to demonstrate their value Others in in this digital age of widespread and easy access to the online information.” Industry
  8. 8. The future of the academic information supply chain The Future Role of the Academic LibraryThinking about the next 3-5 years, pleaseidentify any significant changes you anticipatein the role played by academic libraries
  9. 9. The future of the academic information supply chain The Future Role of the Academic LibraryAcademic librariessignificant changesKey themes General services• Far less collection development activity• Far fewer print holdings and services• Less buying: access not ownership• Emphasis on tools for search, discovery & access
  10. 10. The future of the academic information supply chain The Future Role of the Academic LibraryAcademic librariessignificant changesKey themes Faculty/Student Support Services• Managing research outputs (papers and data)• Providing innovative learning space• Information and digital literacy training• Creating digital collections from local resources & assets
  11. 11. The future of the academic information supply chain The Future Role of the Academic LibraryAcademic librariessignificant changesKey themesTechnology • Being adept with channels and tools native to users • Integrating technology into teaching and learning • Being based more within faculty/departments
  12. 12. The future of the academic information supply chain The Future Role of the Academic LibraryAcademic librariessignificant changesKey themes Open Access• Managing article processing charges and OA budgets [Gold OA]• Supporting academics to: • create their own OA journals • get best value from their funding• The library as publisher e.g. New on-campus OA journal
  13. 13. The future of the academic information supply chainAccess to Content:Now and in Future
  14. 14. The future of the academic information supply chain Access to Content: Now and in FutureThe future of the big deals As a means of optimising library budgets the Big Deal has outlived its usefulness? 35% 30% Strongly agree 14% Somewhat agree Somewhat disagree 11% 10% Strongly disagree Not sure
  15. 15. The future of the academic information supply chain Access to Content: Now and in Future The future of the big deals Comments “There is currently no model that fits all libraries. Publisher The Big Deal is still very good value for money”“The unpredictability of library budgets in the current economicclimate and the fact that big deals leave no flexibility for Librariannuancing collections at the title level mean that librarians arebecoming increasingly disenchanted with the big deal.”“The relevance/validity/usefulness of the big deal depends onthe kind of institution. It will remain appropriate for smaller Agent/(possibly teaching-lead) institutions, but will become less and Intermediaryless relevant to larger or more research-focused institutions.”
  16. 16. The future of the academic information supply chain Access to Content: Now and in Future Access modelsFor academic content, the subscription modelhas outlived its usefulness? 42% Strongly agree 22% 25% Somewhat agree 10% Somewhat disagree Strongly disagree 1% Not sure
  17. 17. The future of the academic information supply chain Access to Content: Now and in Future Access modelsWithin 3-5 years, access/acquisition triggeredby patron request will be the most commonpurchase model for academic content? 41% 31% Strongly agree Somewhat agree 15% Somewhat disagree 4% 8% Strongly disagree Not sure
  18. 18. The future of the academic information supply chain Access to Content: Now and in FuturePricing based on one/more characteristics of purchasinginstitution (e.g. FTEs; prior year spend etc.)? 49% Pricing models Strongly agree who’s the fairest of them all? 28% Somewhat agree 7% Somewhat disagree 8% 8% Strongly disagree Not sure
  19. 19. The future of the academic information supply chain Access to Content: Now and in FuturePricing models who’sthe fairest of them all? Pricing based on actual usage assessed after a period of access? 38% 39% Strongly agree Somewhat agree 18% Somewhat disagree 1% Strongly disagree 4% Not sure
  20. 20. The future of the academic information supply chain Access to Content: Now and in FuturePricing models who’sthe fairest of them all? There are currently no fair methods of pricing academic content? 36% 24% Strongly agree 14% 21% Somewhat agree Somewhat disagree 6% Strongly disagree Not sure
  21. 21. The future of the academic information supply chain Access to Content: Now and in FutureWe asked librarians only to commenton a range of other factors which mightinfluence purchasing decisions
  22. 22. The future of the academic information supply chain Access to Content: Now and in FutureWhat else matters...? Most Important • Relevance to research/teaching programmes • Recent usage by faculty and students • Value for money Least Important (however determined) • Demand from faculty • Fit with existing collection • Cost-per-use • Availability through patron-driven access model • Demand from students
  23. 23. The future of the academic information supply chainThe Impact of Open Access
  24. 24. The future of the academic information supply chain The Impact of Open AccessIn 3-5 years’ time, most academic content willbe available through one or more OA models? 49% Strongly agree 26% Somewhat agree 15% Somewhat disagree 4% Strongly disagree 6% Not sure
  25. 25. The future of the academic information supply chain The Impact of Open AccessOpen Access will disintermediate subscriptionagents from the information supply chain 38% 33% Strongly agree Somewhat agree 14% Somewhat disagree 4% 11% Strongly disagree Not sure
  26. 26. The future of the academic information supply chain The Impact of Open Access Open Access will disintermediate subscription agents from the information supply chain“Subs agents will still be needed but will have to find newroles for themselves in assisting librarians – and those roles Publisherare there, just being taken up by other non-agent players.” “We can make a lot more content available in our Agent/ pre-harvested index - thus providing better resource Intermediary discovery for libraries and their users.”
  27. 27. The future of the academic information supply chain The Impact of Open Access…possible disintermediation ofpublishers? 78% Impact elsewhere…? Agreed 13% Disagreed 10% Not sure
  28. 28. The future of the academic information supply chain The Impact of Open Access Impact elsewhere…? …possible disintermediation of publishers?“The journal publishers/vendors need not fear OA: it increases access to content mainlyto those who would rarely pay for the content in any case…users and libraries continue Consortiumto prefer to search for and access content through aggregated, organized, and full- representativefeatured, and attractive platforms - as provided or facilitated by the publishers/vendors.” “My feeling is that we will end up with a very mixed picture for the foreseeable future, and that publishers and intermediaries should not Librarian fight against the trend but seek to embrace it by providing the facilities and services that authors and readers really want.”
  29. 29. The future of the academic information supply chain The Impact of Open AccessImpact elsewhere…?…possible disintermediation oflibraries? 76% Agreed 18% Disagreed 6% Not sure
  30. 30. The future of the academic information supply chain The Impact of Open Access Impact elsewhere…? …possible disintermediation of libraries?“The phrase "library as broker of access" is jarring: a librarian wasnever meant to be the business person brokering the deals: in an OA Publisherworld, the librarian returns to a world of curation, selection, discoveryand information literacy - surely that is far more relevant?”
  31. 31. The future of the academic information supply chain The Impact of Open AccessIn the coming 3-5 years, Open Access willbe the most significant force for change inthe academic information supply chain? 40% 24% Strongly agree 12% Somewhat agree 14% Somewhat disagree 10% Strongly disagree Not sure
  32. 32. The future of the academic information supply chain The Impact of Open AccessOpen Access: Themes• OA will continue to grow• Broad acceptance of author pays (Gold OA)• Some support for Green OA but not universal• Concerns about funding (especially in humanities)• Concerns about peer review and quality
  33. 33. The future of the academic information supply chainThe Role of Subscription Agents
  34. 34. The future of the academic information supply chain The Role of Subscription Agents The Changing Supply Chain EnvironmentPressure to make cost-savings is widespreadbut felt most keenly by subscription agents? 40% 37% 23% Agreed Disagreed Not sure
  35. 35. The future of the academic information supply chain The Role of Subscription Agents The Changing Supply Chain EnvironmentSubscription agents continue to play an invaluablerole within the academic information supply chain? 77% Agreed Disagreed 10% 14% Not sure
  36. 36. The future of the academic information supply chain The Role of Subscription Agents The Changing Supply Chain EnvironmentAs long as agents continue to develop value-addedservices they will continue to have a role? 94% Agreed 6% 0% Disagreed Not sure
  37. 37. The future of the academic information supply chain The Role of Subscription AgentsCurrent value from agents(high response examples) • Consolidation services (e.g. ordering, invoicing, claiming, currency) • Servicing long tail of publishers • Managing payments • Resource discovery tools/services • One to many efficiencies • Usage stats • (Information feeds to) knowledge bases • Provide meta-data/other references • Track licensing T&C • Local market knowledge • Administrative efficiency; aggregation;
  38. 38. The future of the academic information supply chain The Role of Subscription AgentsFuture value from agents(high response examples) • Services to support the growing number of OA transactions • Support services for transaction based access (e.g., PPV, PDA)... • …to complete management of patron-driven options • License management and ROI analysis • MARC records for e-books • Provision of discovery tools and services • Registration, IP management and access management services • Usage data collection and analysis • Managing rights information • Managing data and metadata on behalf of institutions • Providing reports based on data-mining user logs
  39. 39. The future of the academic information supply chainFuture Forces for Change
  40. 40. The future of the academic information supply chain Future Forces for ChangeColleagues were asked to rate a rangeof factors as potential forces for changein the coming 3-5 years Top 5 forces for change (all cohorts) 2. Pressure on 3. Govt./funding body 5. China/India &1. Pressure mandates for funded 4. Mobile teaching & emerging economies on library results to be available technology shaping publishers’ research budgets through open access budgets activities
  41. 41. The future of the academic information supply chain Future Forces for ChangeColleagues were asked to rate a rangeof factors as potential forces for change Top 5 forces for changein the coming 3-5 years (Highlighting cohorts’ differences)Libraries Publishers Agents/Intermediaries1. Pressure on library budgets 1. Pressure on 1. Pressure on library budgets2. Pressure on teaching library budgets 2. Mobile technology & research budgets 2. Pressure on teaching & research 3. Pressure on teaching & research3. Govt./funding body mandates budgets budgets for funded results to be available 3. Gold open access 4. Falling student numbers through open access 4. Mobile technology 5. Scholarly publishers increasing4. Gold open access 5. China/India/emerging economies the range of services5. Green open access shaping publishers’ activities 2. Pressure on 3. Govt./funding body 5. China/India &1. Pressure mandates for funded 4. Mobile teaching & emerging economies on library results to be available technology shaping publishers’ research budgets through open access budgets activities Consortia representative Others in the Industry 1. Pressure on library budgets 1. China/India/emerging economies shaping publishers’ activities 2. Pressure on teaching & research budgets 2. Pressure on library budgets 3. Govt./funding body mandates for funded 3. Pressure on teaching & research budgets results to be available through open access 4. Govt./funding body mandates for funded results to be 4. Green open access available through open access 5. China/India/emerging economies shaping 5. More involvement in research comms. by small, non- publishers’ activities trad companies
  42. 42. The future of the academic information supply chainConclusions
  43. 43. The future of the academic information supply chain ConclusionsKnown knowns…• Landscape hugely dynamic…and will continue to be so• In the West, the economy will remain the issue foreseeably, pressurising: • institutional funding (library, research, teaching budgets) • the entire academic information supply chain• Open access will continue to bring change and opportunity, and (for some) threat to survival
  44. 44. The future of the academic information supply chain ConclusionsEvolution for most of us…• Libraries: curating digital research data• Publishers: growth beyond US/Europe e.g. China, India, Brazil etc.• Agents: as originators/curators of metadata• Content: nature/delivery/use shaped by mobile technology• Users: continually evolving behaviour and demands• Universities: increasingly competitive; showcasing output• Govts./Funders: mandates challenging subscription paradigm
  45. 45. The future of the academic information supply chain ConclusionsRevolution for some?• Library as publisher (e.g. OA journals; data)• Librarians as digital literacy experts• Agent as (OA) fund manager• Agent as manager of patron-driven access and use• Agents to become first and foremost technology companies?• Publishers as research partners (e.g. Digital Science)• Funding bodies as publishers (e.g. eLife)• New players may surprise us all - through acquisition, encroachment or by seizing an opportunity first
  46. 46. The future of the academic information supply chainThank you Visit: www.ebsco.com/whitepapers to download any of the white papers in the series The Future of the Academic Information Supply Chain: 1. The Future of the Academic Library 2. Access to Content: Now and in Future 3. The Impact of Open Access 4. The Role of Subscription Agents 5. Future Forces for Change

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