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The future-of-the-academic-information-supply-chain-cnur

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Results of the EBSCO survey presented at CNUR 2012 by Marco Cassi : The Future of the Academic Information Supply Chain

Results of the EBSCO survey presented at CNUR 2012 by Marco Cassi : The Future of the Academic Information Supply Chain

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  • 1. 31st ADLUG ANNUAL MEETING 19 – 21 September 2012•Quality Content • Resource Management • Access • Integration • ConsultationThe future of the academic information supply chain Marco Cassi EBSCO Italy & Greece
  • 2. EBSCO Information Day 2012Context• The supply chain remains hugely complex and highly dynamic• Wide range of factors: • evolving technology • financial pressure • economic climate • research practices • user behaviour /expectations • new service providers • evolving roles • changing business models • new and emerging markets • wider web • and much more!
  • 3. EBSCO Information Day 2012Survey of opinion leaders• 141 colleagues invited• 98 answers• 70% response rate• Qualitative and quantitative • Academic librarians (26/32) • Agents/intermediaries (13/31) • Publishers (28/36) • Consortia leaders (6/13) • Other opinion leaders (25/29) (consultants, trade associations, research funders, software providers etc.)
  • 4. EBSCO Information Day 2012Outcomes• A series of white papers: 1. The Future Role of the Academic Library 2. Access to Content: Now and in Future 3. The Impact of Open Access 4. The Role of Subscription Agents 5. Future Forces for Change• Available from EBSCO by the end of May• Selected highlights in this presentation
  • 5. EBSCO Information Day 2012The Future Roleof the Academic Library
  • 6. EBSCO Information Day 2012 The Future Role of the Academic LibraryFor the coming 3-5 years, academic librarieswill remain a necessary and importantcomponent of universities? 21% 1% Strongly agree Somewhat agree Somewhat disagree 78% Strongly disagree Not sure
  • 7. EBSCO Information Day 2012 The Future Role of the Academic LibraryFor the coming 3-5 years, academic librarieswill remain a necessary and importantcomponent of universities? “[Libraries] are challenged to demonstrate their value in this digital age of widespread and easy access to Opinion online information.” Leader
  • 8. EBSCO Information Day 2012 The Future Role of the Academic LibraryThinking about the next 3-5 years, pleaseidentify any significant changes you anticipatein the role played by academic libraries
  • 9. EBSCO Information Day 2012 The Future Role of the Academic LibraryAcademic librariessignificant changesKey themes General services• Far less collection development activity• Far fewer print holdings and services• Less buying: access not ownership• Emphasis on tools for search, discovery & access
  • 10. EBSCO Information Day 2012 The Future Role of the Academic LibraryAcademic librariessignificant changesKey themes Faculty/Student Support Services• Managing research outputs (papers and data)• Providing innovative learning space• Information and digital literacy training• Creating digital collections from local resources & assets
  • 11. EBSCO Information Day 2012 The Future Role of the Academic LibraryAcademic librariessignificant changesKey themesTechnology • Being adept with channels and tools native to users • Integrating technology into teaching and learning • Being based more within faculty/departments
  • 12. EBSCO Information Day 2012 The Future Role of the Academic LibraryAcademic librariessignificant changesKey themes Open Access• Managing article processing charges and OA budgets [Gold OA]• Supporting academics to: • create their own OA journals • get best value from their funding• The library as publisher e.g. New on-campus OA journal
  • 13. EBSCO Information Day 2012Access to Content:Now and in Future
  • 14. EBSCO Information Day 2012 Access to Content: Now and in FutureThe future of the big deals As a means of optimising library budgets the Big Deal has outlived its usefulness? 35% 30% Strongly agree 14% Somewhat agree Somewhat disagree 11% 10% Strongly disagree Not sure
  • 15. EBSCO Information Day 2012 Access to Content: Now and in Future The future of the big deals Comments “There is currently no model that fits all libraries. Publisher The Big Deal is still very good value for money”“The unpredictability of library budgets in the current economicclimate and the fact that big deals leave no flexibility for Librariannuancing collections at the title level mean that librarians arebecoming increasingly disenchanted with the big deal.”“The relevance/validity/usefulness of the big deal depends onthe kind of institution. It will remain appropriate for smaller Agent/(possibly teaching-lead) institutions, but will become less and Intermediaryless relevant to larger or more research-focused institutions.”
  • 16. EBSCO Information Day 2012 Access to Content: Now and in Future Access modelsFor academic content, the subscription modelhas outlived its usefulness? 42% Strongly agree 22% 25% Somewhat agree 10% Somewhat disagree Strongly disagree 1% Not sure
  • 17. EBSCO Information Day 2012 Access to Content: Now and in Future Access modelsWithin 3-5 years, access/acquisition triggeredby patron request will be the most commonpurchase model for academic content? 41% 31% Strongly agree Somewhat agree 15% Somewhat disagree 4% 8% Strongly disagree Not sure
  • 18. EBSCO Information Day 2012 Access to Content: Now and in FuturePricing based on one/more characteristics of purchasinginstitution (e.g. FTEs; prior year spend etc.)? 49% Pricing models Strongly agree who’s the fairest of them all? 28% Somewhat agree 7% Somewhat disagree 8% 8% Strongly disagree Not sure
  • 19. EBSCO Information Day 2012 Access to Content: Now and in FuturePricing models who’sthe fairest of them all? Pricing based on actual usage assessed after a period of access? 38% 39% Strongly agree Somewhat agree 18% Somewhat disagree 1% Strongly disagree 4% Not sure
  • 20. EBSCO Information Day 2012 Access to Content: Now and in FuturePricing models who’sthe fairest of them all? There are currently no fair methods of pricing academic content? 36% 24% Strongly agree 14% 21% Somewhat agree Somewhat disagree 6% Strongly disagree Not sure
  • 21. EBSCO Information Day 2012 Access to Content: Now and in FutureWe asked librarians only to commenton a range of other factors which mightinfluence purchasing decisions
  • 22. EBSCO Information Day 2012 Access to Content: Now and in FutureWhat else matters...? Most Important • Relevance to research/teaching programmes • Recent usage by faculty and students • Value for money Least Important (however determined) • Demand from faculty • Fit with existing collection • Cost-per-use • Availability through patron-driven access model • Demand from students
  • 23. EBSCO Information Day 2012The Impact of Open Access
  • 24. EBSCO Information Day 2012 The Impact of Open AccessIn 3-5 years’ time, most academic content willbe available through one or more OA models? 49% Strongly agree 26% Somewhat agree 15% Somewhat disagree 4% Strongly disagree 6% Not sure
  • 25. EBSCO Information Day 2012 The Impact of Open AccessOpen Access will disintermediate subscriptionagents from the information supply chain 38% 33% Strongly agree Somewhat agree 14% Somewhat disagree 4% 11% Strongly disagree Not sure
  • 26. EBSCO Information Day 2012 The Impact of Open Access Open Access will disintermediate subscription agents from the information supply chain“Subs agents will still be needed but will have to find newroles for themselves in assisting librarians – and those roles Publisherare there, just being taken up by other non-agent players.” “We can make a lot more content available in our Agent/ pre-harvested index - thus providing better resource Intermediary discovery for libraries and their users.”
  • 27. EBSCO Information Day 2012 The Impact of Open Access…possible disintermediation ofpublishers? 78% Impact elsewhere…? Agreed 13% Disagreed 10% Not sure
  • 28. EBSCO Information Day 2012 The Impact of Open Access Impact elsewhere…? …possible disintermediation of publishers?“The journal publishers/vendors need not fear OA: it increases access to content mainlyto those who would rarely pay for the content in any case…users and libraries continue Consortiumto prefer to search for and access content through aggregated, organized, and full- Leaderfeatured, and attractive platforms - as provided or facilitated by the publishers/vendors.” “My feeling is that we will end up with a very mixed picture for the foreseeable future, and that publishers and intermediaries should not Librarian fight against the trend but seek to embrace it by providing the facilities and services that authors and readers really want.”
  • 29. EBSCO Information Day 2012 The Impact of Open AccessImpact elsewhere…?…possible disintermediation oflibraries? 76% Agreed 18% Disagreed 6% Not sure
  • 30. EBSCO Information Day 2012 The Impact of Open Access Impact elsewhere…? …possible disintermediation of libraries?“The phrase "library as broker of access" is jarring: a librarian wasnever meant to be the business person brokering the deals: in an OA Publisherworld, the librarian returns to a world of curation, selection, discoveryand information literacy - surely that is far more relevant?”
  • 31. EBSCO Information Day 2012 The Impact of Open AccessIn the coming 3-5 years, Open Access willbe the most significant force for change inthe academic information supply chain? 40% 24% Strongly agree 12% Somewhat agree 14% Somewhat disagree 10% Strongly disagree Not sure
  • 32. EBSCO Information Day 2012 The Impact of Open AccessOpen Access: Themes• OA will continue to grow• Broad acceptance of author pays (Gold OA)• Some support for Green OA but not universal• Concerns about funding (especially in humanities)• Concerns about peer review and quality
  • 33. EBSCO Information Day 2012The Role of Subscription Agents
  • 34. EBSCO Information Day 2012 The Role of Subscription Agents The Changing Supply Chain EnvironmentPressure to make cost-savings is widespreadbut felt most keenly by subscription agents? 40% 37% 23% Agreed Disagreed Not sure
  • 35. EBSCO Information Day 2012 The Role of Subscription Agents The Changing Supply Chain EnvironmentSubscription agents continue to play an invaluablerole within the academic information supply chain? 77% Agreed Disagreed 10% 14% Not sure
  • 36. EBSCO Information Day 2012 The Role of Subscription Agents The Changing Supply Chain EnvironmentAs digital content becomes widespread, agents becomeincreasingly irrelevant to library-publisher transactions? 53% 34% Agreed 14% Disagreed Not sure
  • 37. EBSCO Information Day 2012 The Role of Subscription Agents The Changing Supply Chain EnvironmentAs long as agents continue to develop value-addedservices they will continue to have a role? 94% Agreed 6% 0% Disagreed Not sure
  • 38. UKSG Annual Conference The Role of Subscription AgentsCurrent value from agents(high response examples) • Consolidation services (e.g. ordering, invoicing, claiming, currency) • Servicing long tail of publishers • Managing payments • Resource discovery tools/services • One to many efficiencies • Usage stats • (Information feeds to) knowledge bases • Provide meta-data/other references • Track licensing T&C • Local market knowledge • Administrative efficiency; aggregation;
  • 39. UKSG Annual Conference The Role of Subscription AgentsFuture value from agents(high response examples) • Services to support the growing number of OA transactions • Support services for transaction based access (e.g., PPV, PDA)... • …to complete management of patron-driven options • License management and ROI analysis • MARC records for e-books • Provision of discovery tools and services • Registration, IP management and access management services • Usage data collection and analysis • Managing rights information • Managing data and metadata on behalf of institutions • Providing reports based on data-mining user logs
  • 40. EBSCO Information Day 2012Future Forces for Change
  • 41. EBSCO Information Day 2012 Future Forces for Change1. Pressure on library budgets2. Pressure on teaching & research budgets3. Govt./funding body mandates for funded results to be available through open access4. Mobile technology5. China/India/emerging economies shaping publishers’ activities
  • 42. Colleagues were asked to rate a range EBSCO Information Day 2012 Future Forces for Changeof factors as potential forces for changein the coming 3-5 years 1. Pressure on library budgets 2. Pressure on teaching & research budgets 3. Govt./funding body mandates for funded results to be available through open access 4. Mobile technology 5. China/India/emerging economies shaping publishers’ activities
  • 43. EBSCO Information Day 2012Conclusions
  • 44. EBSCO Information Day 2012 ConclusionsKnown knowns…• Landscape hugely dynamic…and will continue to be so• In the West, the economy will remain the issue foreseeably, pressurising: • institutional funding (library, research, teaching budgets) • the entire academic information supply chain• Open access will continue to bring change and opportunity, and (for some) threat to survival
  • 45. EBSCO Information Day 2012 ConclusionsEvolution for most of us…• Libraries: curating digital research data• Publishers: growth beyond US/Europe e.g. China, India, Brazil etc.• Agents: as originators/curators of metadata• Content: nature/delivery/use shaped by mobile technology• Users: continually evolving behaviour and demands• Universities: increasingly competitive; showcasing output• Govts./Funders: mandates challenging subscription paradigm
  • 46. EBSCO Information Day 2012 ConclusionsRevolution for some?• Library as publisher (e.g. OA journals; data)• Librarians as digital literacy experts• Agent as (OA) fund manager• Agent as manager of patron-driven access and use• Agents to become first and foremost technology companies?• Publishers as research partners (e.g. Digital Science)• Funding bodies as publishers (e.g. eLife)• New players may surprise us all - through acquisition, encroachment or by seizing an opportunity first
  • 47. EBSCO Information Day 2012Thank you Visit: www.ebsco.com/whitepapers to download any of the white papers in the series The Future of the Academic Information Supply Chain: 1. The Future of the Academic Library 2. Access to Content: Now and in Future 3. The Impact of Open Access 4. The Role of Subscription Agents 5. Future Forces for Change Marco Cassi EBSCO Italy & Greece