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Social Media usage in libraries in Europe - EBSCO survey findings

Social Media usage in libraries in Europe - EBSCO survey findings

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Social Media usage in libraries in Europe - survey findings Social Media usage in libraries in Europe - survey findings Presentation Transcript

  • Social Media in libraries European survey findings Jakob Harnesk - Nordic Sales Manager EBSCO information Services #ebscosocial Tweet me @
  • Social Media Definition
      • Social media is:
        • A web-based media for social interaction
        • Used to broadcast & transform media monologues into social media dialogues
      • Social Media scope:
        • Communication: Blogs, micro-blogs, social networks, events, etc.
        • Collaboration: Wikis, social bookmarking, social news, etc.
        • Multimedia: Sharing of photos, videos, presentations, music, etc.
        • Reviews and opinions: Forum, Q&A, product and business reviews, etc.
        • Entertainment: Media platform, virtual words, game sharing, etc.
        • Brand/image monitoring: Analytics, etc.
  • Context in libraries
      • Personal usage of Social Media exploded
      • Professional usage of Social media increased
        • Social Media is viewed as a new tool for effective marketing and promotion
      • How do Social Media applications fit into the library world ?
  • About the Survey
      • Objective:
        • Sketch a picture of the social media usage in libraries in Europe
      • Targets:
        • EBSCO's European customer base
        • Libraries and information centers in all sectors (academic, governmental, public, corporate, heath, etc.)
      • Survey:
        • Web based questionnaire
        • Available in seven languages (EN, FR, DE, NL, IT, SP, PT)
        • Invitation sent via e-mail, posted on Social Media, listserv
        • Open during the 16th and the 30th of July 2010
      • About EBSCO
        • Leading service provider of e-journal, e-book and e-journal package and print subscriptions, e-resource management tools, and databases.
  • Survey Structure Personal opinion about Social Media Feedbacks about existing Social Media (P1) Social Media projects planned (P2) Reasons for non-use of Social Media (P3) Use of Social Media in your libraries ? Introduction & demographic data Conclusion & Comments
  • Survey Results
      • Email sent to EBSCO’s contacts + ListServ + Blogs
        • 1241 responses !
    6 42 2 2 7 5 1 13 103 2 20 157 2 189 25 12 38 300 1 1 2 165 19 96 6
  • Survey Results Respondents Profiles
  • Survey Results Respondents Profiles
  • Survey Results Respondents Profiles
  • Survey Results Librarian’s impressions about Social Media
      • Perception of Social Media:
        • 15% Very positive
        • 47% Positive
        • 32% Somewhat positive
        • 06% Somewhat negative
        • 00% Negative
        • 00% Very Negative
  • Survey Results Library General Opinion / Key assumptions
      • Social media…
        • concerns all generations
        • is helping to feed users with information
        • is helping to maximise your library’s visibility
        • is revolutionising the way we communicate
        • is helping libraries to get closer to their users
        • is helping to build a collaborative network with users
        • is a great way to grab the attention of new users
  • Survey Results Usage
      • Users:
      • Usage trends:
        • 42% feel that usage will expand quickly
        • 26% feel that usage will grow slowly
        • 6% feel that usage will stay low
      • Usage in libraries:
        • 37% use Social Media  Population 1 (P1)
        • 48% plan to use Social Media  Population 2 (P2)
        • 15% are not interested in Social Media  Population 3 (P3)
  • Survey Results (P1) Primary goals for creating Social Media
      • Primary goals:
        • Maximise library exposure (78%)
        • Modernise the library image and e-reputation (59%)
        • Promote specific content offers (53%)
        • Build discussion groups and collaborative work (53%)
        • Reach a new audience of potential users (40% )
        • Publish library news and press releases (38%)
      • NB: same key goals set for library thinking about using Social Media (P2)
  • Survey Results (P1) Main Social Media targeted by Libraries
      • Social NetWorks (ie. FaceBook, My Space) – 63%
      • Blogging (ie. Blogger) – 55%
      • Widget (ie. RSS) – 46%
      • Micro-Blogging (ie. Twitter) – 46%
      • Social & Library Bookmarking and Cataloguing (ie. del.icio.us, lib.rario.us, Library Thing) – 38%
      • Wiki / collaborative websites (Wikipedia, pbworks, Socialtext) -38%
      • Photo Sharing (ie. Flickr, Picasa) – 29%
      • Video Sharing (ie. Vimeo, YouTube) – 27%
      • Document Sharing (ie. SlideShare) – 26%
      • Instant Messaging (MSN, ICQ, Meebo, AIM) – 17%
      • B2B NetWorks (ie. Viadeo, LinkedIn) – 14%
      • NewsGroup / Forum (Php BB) – 7%
  • Survey Results (P1) Time and postings
      • Time dedicated to maintain and update Social Media
        • 10% of my time (56%)
        • 20% of my time (23%)
      • Frequency of new content posting:
        • less than 5 messages a week (56%)
        • 5 to 10 messages a week (36%)
        • More than 2 messages a day (8%)
      • NB: about the same expectations for libraries thinking about using Social Media (P2)
  • Survey Results (P1&P2) Users needs surveyed prior to launch
      • Library using Social media (P1)
        • 14% implemented Social Media with preliminary survey
      • Library thinking about using Social media (P2)
        • 41% will implement Social Media with preliminary survey
  • Survey Results (P1) Main Difficulties faced
      • Main difficulties faced when implementing Social Media
        • Takes too much time to maintain (41%)
        • Too many Social Media features/tools to learn (28%)
        • Low interest of users (26%)
        • Restrictive internal organisation policies (24%)
        • Information security (20%)
        • Confidentiality issues (18%)
      • NB: Libraries thinking about using Social Media (P2) feel that the same difficulties are to be faced + issue with:
        • IT infrastructure not efficient (lack of computers, internet access)
  • Survey Results (P1) Main Success factors to consider
      • Main success factors when building a Social Media
        • Good understanding of users needs (60%)
        • Human resources and time to develop & maintain (59%)
        • Creative ways to keep user interest high (46%)
        • Users involvement & regular participation (41%)
        • Quality content posted and lots of topics to react on (39%)
        • Well adapted Web 2.0 functionalities (34%)
      • NB: same main success factors identified by libraries thinking about using Social Media (P2)
  • Survey Results (P1) Library expectations towards providers
      • Main expectations toward library providers (publishers, aggregator, subscription agents)
        • Create more applications that I could integrate in my social media platform (55%)
        • To be informed on new content, solutions and event (44%)
        • Create Web 2.0 tools to speed-up communication between my partners and my library (43%)
      • NB: same expectations from libraries thinking about using Social Media (P2)
  • Survey Results (P3) Reasons for not using Social Media
      • Main reasons for not using Social Media
        • Difficult to control (spam, negative publicity) – 38%
        • Takes too much time to maintain – 37%
        • Low interest of users – 31%
        • Information security – 31%
        • Restrictive internal organisation policies – 28%
        • Confidentiality issues - 26%
  • Survey Results Main differences in Europe
      • Librarians impressions about Social Media
    Very positive Positive Somewhat positive Somewhat negative Negative Very Negative
      • NB: only countries with > 10 answers have been considered
  • Survey Results Main differences in Europe
      • Libraries using Social Media today
    Over 60% Between 50% and 59% Between 40% and 49% Between 30% and 39% Between 20% and 29% Below 19%
      • NB: only countries with > 10 answers have been considered
    83% 18%
  • EBSCO initiatives with Social Media applications
      • RSS feeds for EBSCO news
        • EBSCO Information Services
        • EBSCO Publishing
      • EBSCO on Twitter:
        • @EBSCOInfoSvcs
        • @EBSCOPublishing
        • @DynaMed_POC
      • EBSCO Support site
        • RSS feeds for “top stories” section
        • FAQ or Help Sheet have a “rating” option
        • tutorials/videos & Interactive audio-visual demos with quiz questions to test your knowledge
      • Many videos (on YouTube, Vimeo), mostly made by clients to offer training on EBSCO products
        • ie. A-to-Z or EBSCOhost
      • EBSCO on FaceBook:
        • EBSCO Industries
        • EBSCO Bugle site
        • EBSCO staff personal pages
  • EBSCO initiatives with Social Media applications
      • EBSCONET:
        • RSS feeds for E-Journal updates (general announcements and specific to the customer’s collection)
      • EBSCO A-to-Z:
        • RSS feeds for journals TOC
        • Custom Tabs to integrate some social features (such as Meebo chat device) or social media websites
      • EBSCOhost:
        • RSS feeds for searches and journals
        • Widget integration to embed RSS feeds and web application into the EBSCOhost result list
        • Bookmark icons feature on the search results page and the article citation detail pages in order to integrate with Delicious, Diigo, Dozens, etc.
        • Embeddable EBSCOhost search boxes into other applications such as custom search pages, facebook, etc.
        • Mobile reader application (soon to be released on iPhone)
        • I nstant messaging, Meebo, Flickr
  • Go further Other interesting researches & surveys
    • Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract new Users - Second Survey November 2009 Curtis R Rogers
    • La bibliothèque 2.0, Genèse et évolutions d’un concept Olivier Le Deuff (FR)
    • Ifla 2007:
    • Web 3.0 and Libraries - Stephen Abram
    • Library 2.0 and User-Generated Content - Patrick Danowski
    • 2.0 Services: Will You Move Because You See the Light or Because You Feel the Heat? Adam Hudson / Marlo Young / Chad Zahrt
  • Thank you! Questions or comments? Available on Slide share @ http://bit.ly/ebscosocial Note: more details and analysis to come for the next conference: London Online conference – 1st December 2010 For more details, please ask [email_address] or Tweet #ebscosocial