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European librarians theatre - Social Media Spotlight

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Debating the case for social media in Europe’s Libraries. How do we seize the opportunities?

Debating the case for social media in Europe’s Libraries. How do we seize the opportunities?

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  • Picture of the web 2.0 At a first glance, it appears as a good success
  • a very small portion of ten millions of working scientists
  • If I would have a recommandation, if I may give an advise to someone I would say: be careful before to invest time and money in web 2.O tools The first thing to do is to survey your people, to know where your users are Don’t forget that all these services can disappear as faster as they appeared
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European librarians theatre - Social Media Spotlight European librarians theatre - Social Media Spotlight Presentation Transcript

  • European Librarians Theatre 2nd December 13.15-14.15
    • The Mobile Effect
    • Social Media Spotlight
    • Libraries Go Digital
    30th November 13.15-14.15 1st December 13.15-14.15
  • Social Media Spotlight: Debating the case for social media in Europe’s Libraries. How do we seize the opportunities?
    • Moderator
    • Jakob Harnesk Nordic Sales Manager, EBSCO, UK
    • Panel
    • Hervé Basset Independant Information Professional, France
    • Stephane Goldstein Manager, Research Information Network (RIN), UK
    • Geoff Walton
    • Senior Researcher Faculty of Arts Media, Staffordshire University, UK
    • Ake Nygren Project Manager, Kista Idea Lab, Stockholm Public Library, Sweden
    • Tomas Baiget Head of Information Projects, Catalan Statistical Institute, Spain
    European Librarians Theatre 1st December 13.15-14.15
    • Jakob Harnesk Nordic Sales Manager, EBSCO, UK
    1st December 13.15-14.15 Debating the case for social media in Europe’s Libraries. How do we seize the opportunities? Social Media Spotlight View slide
  • Social Media in libraries European survey findings Jakob Harnesk - Nordic Sales Manager EBSCO information Services View slide
  • Click to display
    • Hervé Basset Independent Information Professional, France
    1st December 13.15-14.15 Debating the case for social media in Europe’s Libraries. How do we seize the opportunities? Social Media Spotlight
  • Life Science 2.0: Market & Medias
    • MEDIAS
    • Scientists are ” Leaders of the Web 2.0 pack ”
    • Social applications will have a major influence on the future of research
    • 33% of scientists are now using blogs
  • Science 2.0: a success, really?
    • Facts: Basis=10 millions of Scientists WW
      • SN: BioMedExperts : 300,000 (less than 1% of FaceBook)
      • Blogs: only 20,000 are « Science » (0.01% of blogs WW)
      • Twitter: estimation of 600 Scientwists (6 millions)
    • What Scientists say:
      • when you (…) speak with the majority of scientists, you find out that they don’t have much interest in using many of these new technologies » D. Crotty
      • Noone actually reads the scientific content on a blog
      • The vast majority of scientists are not yet hooked up on these networks
  • Why Science 2.O is failing?
    • A confused market
        • Too much tools for a same purpose: where is the killer application?
    • Are not appropriate to the Science Culture
        • Peer-reviewed journals and Congress are still the models
    • Scientists do not need web 2.0
        • 90% are satisfied with their information workflow
        • They have more information than they can absorb and keep up with
        • Web 2.0 does not bring qualitative information
    • As a result, very low adoption
  • What about Science Librarians?!
    • Which attitude?
      • « the challenge for libraries is to find ways to embrace social networks sites and technologies without killing their potential » D. Stuart, Research Information, 2010
    • New role of the Info Scientist:
      • The Info consultant
  • Choose the right train (where your users are) Students Confirmed scientists USA Europe Public institutions Companies Junior scientists
    • Stephane Goldstein Manager, Research Information Network (RIN), UK
    1st December 13.15-14.15 Debating the case for social media in Europe’s Libraries. How do we seize the opportunities? Social Media Spotlight
    • Geoff Walton
    • Senior Researcher Faculty of Arts Media, Staffordshire University, UK
    1st December 13.15-14.15 Debating the case for social media in Europe’s Libraries. How do we seize the opportunities? Social Media Spotlight
  • I-ACT Institute for Applied Creative Thinking Staffordshire University Geoff Walton Senior Researcher Social media in higher education: some thoughts from experience
    • “ conversation proceeded with ‘neither moderators, nor rules’ it was like ‘a school . . . without a master.’ ‘Education is . . . taught without discipline. Learning (if it be possible) is here insinuated without method” (Cowan, 2005, p100 quoted by Scoble in Walton & Pope, p135)
    • “ find jobs, conduct business, exchange information, or celebrate important events of their lives” (Melton, p 226 quoted by Scoble in Walton & Pope, p136)
    • “ public space at a time when political action and debate had begun to spill beyond the institutions that had traditionally contained them” (p. 241, Melton, 2001, p241 quoted by Scoble in Walton & Pope, p136).
    • Students who participate in online social network / Social Media learning (Group A) will demonstrate:
    • (1) a greater degree of knowledge about e-resources
    • (2) a greater ability to evaluate information
    • than those who do not receive this intervention (Group C)
    • Post-delivery diagnostic test – 14 multi-choice questions on the library catalogue, e-journals, referencing and evaluating web pages (analysed using one way ANOVA statistical test)
    • Test scores between Group A (experimental group) and Group C (control group) are significantly different at
        • p < .025, t = 2.66 , Degrees of Freedom (df)= 22 (within groups).
  • Questioning Analysis metacognition Affective state Style state
  • Walton, G. & Hepworth, M. (2011, in press). A longitudinal study of changes in learners’ cognitive states during and following an information literacy teaching intervention.  Journal of Documentation , 67(3), n.p.
    • Learning is a social activity
    • Engaging in online discourse triggers a variety of positive cognitive and behavioural changes
    • Social media learning offers real pedagogical possibilities as long as it is part of blended approach
    • And finally...
      • Anyone interested in writing a book on social media??
        • Let me know
      • Geoff Walton email: g.l.walton@staffs.ac.uk
    • Ake Nygren Project Manager, Kista Idea Lab, Stockholm Public Library, Sweden
    1st December 13.15-14.15 Debating the case for social media in Europe’s Libraries. How do we seize the opportunities? Social Media Spotlight
  • Check in there! – towards a geolocal library @ #online10
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  • #ssbnu
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  • KistaIdeaLab.se MobileLifeCentre.org KistaWorldMusic.com DigitalArtCenter.se
    • Tomas Baiget Head of Information Projects, Catalan Statistical Institute, Spain
    1st December 13.15-14.15 Debating the case for social media in Europe’s Libraries. How do we seize the opportunities? Social Media Spotlight
  • Online Information Seminars European Librarian Theatre and International Forums Web 2.0 By Tomàs Baiget Barcelona (Spain) London, Wednesday, 2010 December 1 st , 13:15-14:15
  • Before the film, the adverts…
  • ThinkEPI yearbooks (2007-)
  • Web 2.0 in Spain
    • Scientists don't use very much 2.0 resources. Social networks are a good complement for people to communicate, but not for science itself.
    • Use of SlideShare and Twitter increasing
    • Heavy use on general topics with own blogs or Facebook by newspapers, public libraries, associations, etc.
  • Psycho-social laws and networking information services: Some initial research on people 2.0 behaviour
  • Summary
    • More networks
    • 80/20 rule (= exponential or power law)
    • Matthews effect
    • Stigmergy, swarm effect
    • Distributed intelligence and knowledge
  • Each day more networks
    • Networks: streets in villages, roads, rail, undergroud, bus lines, sea and air-lines, power, telephone, freeways, TV networks, etc.
    • On the super-network, internet , you can also create multiple sub-networks: mailing lists, wikis, social networks, etc.
  • World citizens
    • Better and cheaper transport and communications:
    • - we know better each other
    • - we care more on standards and serious research
    • - more awareness on science benefits for the society
    • - more interaction  rules need
  • 80/20 rule also happens on the internet
    • 1906 - Wilfredo Pareto wealth
    • 1926 - Alfred Lotka authors
    • 1934 - Samuel Bradford articles
    • 1935 - George Zipf word use
    • 1978 - Harold Heaps new words
    • 2004 - Chris Anderson long tail
  • Exponential or power law y = a n mx x y
  • Exponential (cont) logarithmic scale
  • 80% 20% Long tail The long tail (Chris Anderson) is a exponential decay
  • Dynamic 80/20 rule
    • For the 80/20 rule is met over time, the &quot;Matthew effect&quot; must be met:
    • &quot; For to all those who have, more will be given, and they will have an abundance...&quot;. Matthew 25:29
  • Dynamic 80/20 rule
    • 2010
    2020 richness richness population population 80% 80% 80% 80%
  • Two examples of Matthews effect
    • John Q. Stewart (1947): Demographic gravitation
    • Dereck De Solla Price (1976): cumulative advantage of the more cited articles
  • Estigmergy
    • Involuntary collaboration between individuals, resulting from their actions in a shared environment
    • Stimulation of workers by the results they have achieved
    • The stigmergy explains of Matthew effect
    estigma = sign ergos = action
  • Swarm effect
    • http://upload.wikimedia.org/wikipedia/commons/4/4d/Heringsschwarm.gif
    • http://upload.wikimedia.org/wikipedia/commons/5/59/Synchropredation.gif
    Harengs eating copepodes
  • Social capital
    • Ability of a group of people for a successful collaboration and opportunities generation for joint projects that bring benefits both individually and collectively.
    • It is based on:
    • - The mutual trust
    • - Effective agreed standards
    • - Social networks.
    • Monetary capital
    • Physical capital (properties)
    • Human capital (education received)
    • Intellectual capital (studies)
    • ...
    • Social capital (networks and relationships)
    Social capital (cont)
    • Monetary capital
    • Physical capital (properties)
    • Human capital (education received)
    • Intellectual capital (studies)
    • ...
    • Social capital (networks and relationships)
    Social capital (cont)
  • Distributed intelligence
    • &quot;Transactive memory&quot; - who has / where is the information I need?
    • Each time we know on more topics with less depth, but specialize in something very specific
    • Two forms of distributed intelligence:
    • Animal-level (estigmergy, swarm effect)
    • Collaborative problem-solving
  • Conclusions
    • As the world becomes smaller, population grows and communications improve:
    • - we increase our contacts
    • - people are pushed to become more social and to cooperate
    • In the same way as a craftsman opens a shop in our street to offer his services...
    • ...people should open a &quot;shop&quot; on the Web where we can offer our skills (paid and/or free).
    • If we want the society to prosper we have a moral duty to contribute with our experience.
  • Thank you! http://eprits.rclis.org