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  1. 1. 1717 Barlow Lane Phone (206)419-3080 Boise, Idaho 83709 E-mail John Horne Profile Sales Management professional, experienced in spearheading high-impact national and regional sales and marketing campaigns. Extensive channel distribution development, client relationship building, and shareholder value improvement. __________________________________________________________________________________________________ Core Competencies Contract Negotiations Time Management Training / Development Grocery Mass Executive Presentations Operations Management Process Improvement Food Service Sales Broker Management Performance Evaluation Team Building Club Stores Sales Development Profit / Loss Responsibility Budgeting Expense Control _________________________________________________________________________________________________ Professional March 2007 – August 2009 Casa Pons U.S., Inc Bronxville, NY Experience ($250 million U.S. subsidiary of Grup Pons, a family-owned grower/producer/marketer/exporter of Spanish XV Olive Oils). U.S. Director Unique Responsibilities Promotion of the sale and consumption of the Company’s products in the U.S., and promotion of good will, with emphasis on increasing sales, launching new products, and developing consumer’s loyalty to the Company and its products. General Responsibilities -Direct National Sales and marketing initiatives to Grocery Mass, Club, and Food Service customers -Deliver complex sales presentations to Regional and National executives -Develop and initiate achievable sales forecasts and operational budgets - Negotiate and approve all customer and broker contracts Selected Accomplishments -Achieved multiple national product placements in over three thousand locations in 2 ½ years. -Developed alternate distribution channels to accommodate multiple product placements in Grocery Mass Market. -Interviewed, Hired, and Trained Seventy Five Specialty Food Brokers to manage National product placement. -Relocated our New Jersey warehouse to improve efficiencies, saving the company $40,000 annually -Streamlined pricing schedules from eight to two (grocery mass and food service only) which improved sales and operational
  2. 2. efficiencies resulting in an 18% increase in sales within six months. -Bolstered company presence through organizing national trade shows and innovative distributor events. December 2006 – March 2007 NATURAL SPECIALTY SALES, INC. (NSSI), a division of Acosta - Washington and Oregon Provider of national sales and marketing solutions for manufacturers of natural, organic, gourmet, and ethnic foods. BUSINESS MANAGER Unique Responsibilities Manage all classes of trade in the assigned region to ensure Sales Growth, Sales Volume and Profit Contribution all achieve the company’s financial model. General Responsibilities -Lead Fresh and Perishable Regional Team in securing product placement in Natural and Organic market segments -Select and implement all promotional activities and corporate presentations -Establish regional sales and marketing strategies to achieve Company revenue and Trade Spend goals Selected Accomplishments -Delivered sixty two percent increase in product placement in six months -Increased customer count twenty four percent in first four months in position -Established over 3,000 new pints of distribution within existing accounts in six months June 2003 – December 2006 DPI, INC. Seattle, Washington Leading distributor of imported and domestic specialty and ethnic food. Serving grocery mass market in the Pacific Northwest. DISTRICT MANAGER Unique Responsibilities Implement programs and strategies that improve The Company’s competitive position in the assigned marketplace. General Responsibilities -Hire, train, and direct sales activities of thirty five field sales and three District Managers -Direct sales call frequency and service schedules -Build and manage key relationships with store and corporate personnel -Ensure schematic integrity of over five thousand items Selected Accomplishments -144 new points of distribution in two hundred and fifty national grocery mass retailers in two months. -Implemented Trade Spend initiatives that resulted in a three percent expense decrease from previous year.
  3. 3. -Increased sales 27% in six months via hands-on training and strategic insights. April 1999 – May 2003 HAGENSBORG FOOD CORPORATION, Vancouver, British Columbia Manufacturer of European chocolate truffles and importer of Spanish XV Olive Oil, Sherry Vinegar, Sea Food Pates, and Smoked Salmon VICE PRESIDENT SALES Unique Responsibilities With consensus from the Board of Directors, implemented Annual, Quarterly and Monthly sales volume and Contribution Margin plans for the U.S. and Canada. General Responsibilities -Direct all sales and marketing activities in the U.S. and Canada -Coordinated all national and distributor Trade shows Selected Accomplishments -Placed multiple branded products in leading national grocery retailers; Spanish XV Olive Oil, Sherry Vinegar, Sea Food Pates, Smoked Salmon, and upscale Chocolate Truffles. -Secured three private label Chocolate Truffles in Safeway – nationally October 1995 – March 1999 GOURMET AWARDS/TREE OF LIFE, Clackamas, Oregon National Distributor of Specialty Foods (Natural / Organic / and Ethnic) to the grocery mass market. ACCOUNT EXECUTIVE Unique Responsibilities Make regular and frequent market visits to explore specific needs, resolve problems, seek out new opportunities, build and maintain customer relationships, and insure field execution meets The Company’s and Customer expectations. General Responsibilities -Develop and manage corporate relationships in the U.S. and Canada, resulting in numerous national product placements -Deliver corporate sales presentations to SuperValu, Haggen, Bartell’s and Safeway Selected Accomplishments -Increased same store sales twenty nine percent in two years by eliminating product voids. -Implemented a monthly perpetual merchandising module accommodating promotional themes. CAREER NOTE: Previous roles include General Manager for McKesson Robins/Mass Merchandisers, Inc., and Vice President for Pac-West Wholesale Distributors, Inc. EDUCATION
  4. 4. Bachelor of Business Administration Courses, Brigham Young University, Rexburg, Idaho PROFESSIONAL AFFILIATIONS Food Marketing Institute (FMI) – National Association for the Specialty Food Trade (NASTFA) Private Label Manufacturing Institute (PLMA) – National Confectioners Association (NCA) Confectioners Manufacturing Association (CMA)