1717 Barlow Lane Phone (206)419-3080
Boise, Idaho 83709 E-mail email@example.com
Profile Sales Management professional, experienced in spearheading high-impact national and regional sales and marketing
campaigns. Extensive channel distribution development, client relationship building, and shareholder value improvement.
Contract Negotiations Time Management Training / Development Grocery Mass
Executive Presentations Operations Management Process Improvement Food Service Sales
Broker Management Performance Evaluation Team Building Club Stores
Sales Development Profit / Loss Responsibility Budgeting Expense Control
Professional March 2007 – August 2009 Casa Pons U.S., Inc Bronxville, NY
Experience ($250 million U.S. subsidiary of Grup Pons, a family-owned grower/producer/marketer/exporter of Spanish XV Olive Oils).
Promotion of the sale and consumption of the Company’s products in the U.S., and promotion of good will, with emphasis on increasing sales,
launching new products, and developing consumer’s loyalty to the Company and its products.
-Direct National Sales and marketing initiatives to Grocery Mass, Club, and Food Service customers
-Deliver complex sales presentations to Regional and National executives
-Develop and initiate achievable sales forecasts and operational budgets
- Negotiate and approve all customer and broker contracts
-Achieved multiple national product placements in over three thousand locations in 2 ½ years.
-Developed alternate distribution channels to accommodate multiple product placements in Grocery Mass Market.
-Interviewed, Hired, and Trained Seventy Five Specialty Food Brokers to manage National product placement.
-Relocated our New Jersey warehouse to improve efficiencies, saving the company $40,000 annually
-Streamlined pricing schedules from eight to two (grocery mass and food service only) which improved sales and operational
efficiencies resulting in an 18% increase in sales within six months.
-Bolstered company presence through organizing national trade shows and innovative distributor events.
December 2006 – March 2007
NATURAL SPECIALTY SALES, INC. (NSSI), a division of Acosta - Washington and Oregon
Provider of national sales and marketing solutions for manufacturers of natural, organic, gourmet, and ethnic foods.
Manage all classes of trade in the assigned region to ensure Sales Growth, Sales Volume and Profit Contribution all achieve the
company’s financial model.
-Lead Fresh and Perishable Regional Team in securing product placement in Natural and Organic market segments
-Select and implement all promotional activities and corporate presentations
-Establish regional sales and marketing strategies to achieve Company revenue and Trade Spend goals
-Delivered sixty two percent increase in product placement in six months
-Increased customer count twenty four percent in first four months in position
-Established over 3,000 new pints of distribution within existing accounts in six months
June 2003 – December 2006 DPI, INC. Seattle, Washington
Leading distributor of imported and domestic specialty and ethnic food. Serving grocery mass market in the Pacific Northwest.
Implement programs and strategies that improve The Company’s competitive position in the assigned marketplace.
-Hire, train, and direct sales activities of thirty five field sales and three District Managers
-Direct sales call frequency and service schedules
-Build and manage key relationships with store and corporate personnel
-Ensure schematic integrity of over five thousand items
-144 new points of distribution in two hundred and fifty national grocery mass retailers in two months.
-Implemented Trade Spend initiatives that resulted in a three percent expense decrease from previous year.
-Increased sales 27% in six months via hands-on training and strategic insights.
April 1999 – May 2003 HAGENSBORG FOOD CORPORATION, Vancouver, British Columbia
Manufacturer of European chocolate truffles and importer of Spanish XV Olive Oil, Sherry Vinegar, Sea Food Pates, and Smoked Salmon
VICE PRESIDENT SALES
With consensus from the Board of Directors, implemented Annual, Quarterly and Monthly sales volume and Contribution
Margin plans for the U.S. and Canada.
-Direct all sales and marketing activities in the U.S. and Canada
-Coordinated all national and distributor Trade shows
-Placed multiple branded products in leading national grocery retailers; Spanish XV Olive Oil, Sherry Vinegar, Sea Food
Pates, Smoked Salmon, and upscale Chocolate Truffles.
-Secured three private label Chocolate Truffles in Safeway – nationally
October 1995 – March 1999 GOURMET AWARDS/TREE OF LIFE, Clackamas, Oregon
National Distributor of Specialty Foods (Natural / Organic / and Ethnic) to the grocery mass market.
Make regular and frequent market visits to explore specific needs, resolve problems, seek out new opportunities, build
and maintain customer relationships, and insure field execution meets The Company’s and Customer expectations.
-Develop and manage corporate relationships in the U.S. and Canada, resulting in numerous national product placements
-Deliver corporate sales presentations to SuperValu, Haggen, Bartell’s and Safeway
-Increased same store sales twenty nine percent in two years by eliminating product voids.
-Implemented a monthly perpetual merchandising module accommodating promotional themes.
CAREER NOTE: Previous roles include General Manager for McKesson Robins/Mass Merchandisers, Inc., and Vice President for
Pac-West Wholesale Distributors, Inc.
Bachelor of Business Administration Courses, Brigham Young University, Rexburg, Idaho
Food Marketing Institute (FMI) – National Association for the Specialty Food Trade (NASTFA)
Private Label Manufacturing Institute (PLMA) – National Confectioners Association (NCA)
Confectioners Manufacturing Association (CMA)