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QR CODES: IRL to URL
2© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
...
3© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
...
4© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
...
5© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
...
6© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
...
7© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// QR Codes
Anatomy
8© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// QR Codes
Anatomy
9© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// QR Codes
Anatomy
10© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// QR Codes
Data
‣ Text
‣ Contact
‣ Phone
‣ SMS
‣ Ca...
11© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff...
12© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff...
13© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff...
14© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff...
15© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff...
16© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff...
17© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Dire...
18© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Dire...
19© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Dire...
20© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Dire...
21© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Dire...
22© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR
TV
Packaging
Out of Home
Direct Mai...
23© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR
TV
Packaging
Out of Home
Direct Mai...
24© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Ed...
25© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Ed...
26© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Ed...
27© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Ed...
28© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Ed...
29© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Ed...
30© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Ed...
31© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Ed...
32© 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// On the Horizon
Google Goggles
SnapTell
Augmented ...
THANK YOU
Contact Me Tweet This!
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QR Codes: IRL to URL

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2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.

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Transcript of "QR Codes: IRL to URL"

  1. 1. QR CODES: IRL to URL
  2. 2. 2© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  3. 3. 3© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  4. 4. 4© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  5. 5. 5© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  6. 6. 6© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  7. 7. 7© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // QR Codes Anatomy
  8. 8. 8© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // QR Codes Anatomy
  9. 9. 9© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // QR Codes Anatomy
  10. 10. 10© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // QR Codes Data ‣ Text ‣ Contact ‣ Phone ‣ SMS ‣ Calendar Event ‣ Map Coordinates ‣ Social Media ‣ URL
  11. 11. 11© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  12. 12. 12© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  13. 13. 13© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  14. 14. 14© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  15. 15. 15© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  16. 16. 16© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  17. 17. 17© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  18. 18. 18© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  19. 19. 19© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  20. 20. 20© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  21. 21. 21© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  22. 22. 22© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR TV Packaging Out of Home Direct Mail Merchandise POP Print
  23. 23. 23© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR TV Packaging Out of Home Direct Mail Merchandise POP Print
  24. 24. 24© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  25. 25. 25© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  26. 26. 26© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  27. 27. 27© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  28. 28. 28© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  29. 29. 29© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  30. 30. 30© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  31. 31. 31© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  32. 32. 32© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // On the Horizon Google Goggles SnapTell Augmented Reality?
  33. 33. THANK YOU Contact Me Tweet This!
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