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QR Codes: IRL to URL

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2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores …

2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.

Published in: Technology, Business

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  • 1. QR CODES: IRL to URL
  • 2. 2© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  • 3. 3© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  • 4. 4© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  • 5. 5© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  • 6. 6© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // 2D BARCODES EAN-13 Datamatrix Aztec Microsoft Tag QR
  • 7. 7© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // QR Codes Anatomy
  • 8. 8© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // QR Codes Anatomy
  • 9. 9© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // QR Codes Anatomy
  • 10. 10© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // QR Codes Data ‣ Text ‣ Contact ‣ Phone ‣ SMS ‣ Calendar Event ‣ Map Coordinates ‣ Social Media ‣ URL
  • 11. 11© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  • 12. 12© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  • 13. 13© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  • 14. 14© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  • 15. 15© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  • 16. 16© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife
  • 17. 17© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  • 18. 18© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  • 19. 19© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  • 20. 20© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  • 21. 21© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print
  • 22. 22© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR TV Packaging Out of Home Direct Mail Merchandise POP Print
  • 23. 23© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // How to Use QR TV Packaging Out of Home Direct Mail Merchandise POP Print
  • 24. 24© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  • 25. 25© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  • 26. 26© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  • 27. 27© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  • 28. 28© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  • 29. 29© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  • 30. 30© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  • 31. 31© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // DO’s & DON’TS Optimize for Mobile WOM Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  • 32. 32© 2010 Acappella Media, Ltd. All Rights Reserved AcappellaMedia.com // On the Horizon Google Goggles SnapTell Augmented Reality?
  • 33. THANK YOU Contact Me Tweet This!