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QR Codes: IRL to URL

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2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores ...

2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.

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QR Codes: IRL to URL QR Codes: IRL to URL Presentation Transcript

  • QR CODES: IRL to URL
  • // Who Gives A QR?GrowthAgeGenderIncome Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 2
  • // Who Gives A QR?GrowthAgeGenderIncome Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 2 View slide
  • Who Gives A QR?GrowthAgeGenderIncome ? Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 3 View slide
  • Who Gives A QR?GrowthAgeGenderIncome ? Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 3
  • Who Gives A QR?GrowthAgeGenderIncome Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 3
  • Who Gives A QR? 49% AGE 35-54GrowthAgeGenderIncome Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 3
  • Who Gives A QR?GrowthAgeGenderIncome ? Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 4
  • Who Gives A QR?GrowthAgeGenderIncome ? Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 4
  • Who Gives A QR?GrowthAgeGenderIncome Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 4
  • Who Gives A QR?GrowthAgeGenderIncome ? ScanLife MOBILE BARCODE TREND REPORT Q1 2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 5
  • Who Gives A QR?GrowthAgeGenderIncome ? ScanLife MOBILE BARCODE TREND REPORT Q1 2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 5
  • Who Gives A QR?GrowthAgeGenderIncome ScanLife MOBILE BARCODE TREND REPORT Q1 2011 AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 5
  • // BARCODESEAN-13Data MatrixAztecMicrosoft TagQR AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 6
  • // BARCODES International Article Number (13EAN-13 digits)Data MatrixAztecMicrosoft TagQR AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 6
  • // BARCODES International Article Number (13EAN-13 digits)Data MatrixAztecMicrosoft TagQR AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 6
  • // BARCODES International Article Number (13EAN-13 digits)Data MatrixAztecMicrosoft TagQR AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 6
  • // BARCODES International Article Number (13EAN-13 digits)Data MatrixAztecMicrosoft TagQR AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 6
  • // BARCODES International Article Number (13EAN-13 digits)Data MatrixAztecMicrosoft TagQR AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 6
  • // QR CodesAnatomy AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 7
  • // QR CodesAnatomy AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 7
  • // QR CodesAnatomy AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 8
  • // QR CodesAnatomy AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 8
  • // QR CodesAnatomy AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 9
  • // QR CodesAnatomy AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 9
  • // QR CodesAnatomy AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 10
  • // QR CodesAnatomy AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 10
  • // QR CodesData AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 11
  • // QR CodesData ‣ Notes Hey, this is cool. AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 11
  • // QR CodesData ‣ Notes Hey, this is cool. ‣ Contact Info This is my info AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 11
  • // QR CodesData ‣ Notes Hey, this is cool. ‣ Contact Info This is my info Call me! xxxoo :-) ‣ Phone # AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 11
  • // QR CodesData ‣ Notes Hey, this is cool. ‣ Contact Info This is my info Call me! xxxoo :-) ‣ Phone # OMG! ‣ SMS AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 11
  • // QR CodesData ‣ Notes Hey, this is cool. ‣ Contact Info This is my info Call me! xxxoo :-) ‣ Phone # OMG! ‣ SMS Rapture? ‣ Calendar Event AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 11
  • // QR CodesData ‣ Notes Hey, this is cool. ‣ Contact Info This is my info Call me! xxxoo :-) ‣ Phone # OMG! ‣ SMS Rapture? ‣ Calendar Event ‣ Map Coordinates AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 11
  • // QR CodesData ‣ Notes Hey, this is cool. ‣ Contact Info This is my info Call me! xxxoo :-) ‣ Phone # OMG! ‣ SMS Rapture? ‣ Calendar Event ‣ Map Coordinates ‣ Social Media #SMBTol AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 11
  • // QR CodesData ‣ Notes Hey, this is cool. ‣ Contact Info This is my info Call me! xxxoo :-) ‣ Phone # OMG! ‣ SMS Rapture? ‣ Calendar Event ‣ Map Coordinates ‣ Social Media ‣ URL #SMBTol yoursite.com AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 11
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 12
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 12
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 13
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 13
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 14
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 14
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 15
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 15
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 16
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 16
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 17
  • // Creating QR CodesGoo.glBit.lyzXing.comQRStuff.comScanLifeLikify AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 17
  • // How to Use QR CodesTVPackagingOut of HomeDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 18
  • // How to Use QR CodesTVPackagingOut of Home #FAILDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 18
  • // How to Use QR CodesTVPackagingOut of Home #FAILDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 18
  • // How to Use QR CodesTVPackagingOut of HomeDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 19
  • // How to Use QR CodesTVPackagingOut of HomeDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 20
  • // How to Use QR CodesTVPackagingOut of HomeDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 20
  • // How to Use QR CodesTVPackagingOut of HomeDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 21
  • // How to Use QR CodesTVPackagingOut of HomeDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 22
  • // How to Use QRTVPackagingOut of HomeDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 23
  • // How to Use QRTVPackagingOut of HomeDirect MailMerchandisePOP #FAILPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 23
  • // How to Use QRTVPackagingOut of HomeDirect MailMerchandisePOP #FAILPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 23
  • // How to Use QRTVPackagingOut of HomeDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 24
  • // How to Use QRTVPackagingOut of HomeDirect MailMerchandisePOPPrintTrade Shows AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 25
  • // DO’s & DON’TSOptimize for MobileWOMInform & EducateBuild LoyaltyMake it EZTrain the TrainerConnect the DotsConvert! AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 26
  • // DO’s & DON’TSOptimize for MobileWOMInform & EducateBuild LoyaltyMake it EZTrain the TrainerConnect the DotsConvert! AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 27
  • // DO’s & DON’TSOptimize for MobileWOMInform & EducateBuild LoyaltyMake it EZTrain the TrainerConnect the DotsConvert! AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 28
  • // DO’s & DON’TSOptimize for MobileWOMInform & EducateBuild LoyaltyMake it EZTrain the TrainerConnect the DotsConvert! AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 29
  • // DO’s & DON’TSOptimize for MobileWOMInform & EducateBuild LoyaltyMake it EZTrain the TrainerConnect the DotsConvert! AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 30
  • // DO’s & DON’TSOptimize for MobileWOMInform & EducateBuild LoyaltyMake it EZTrain the TrainerConnect the DotsConvert! AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 30
  • // DO’s & DON’TSOptimize for MobileWOMInform & EducateBuild LoyaltyMake it EZTrain the TrainerConnect the DotsConvert! AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 31
  • // DO’s & DON’TSOptimize for MobileWOMInform & EducateBuild LoyaltyMake it EZTrain the TrainerConnect the DotsConvert! AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 32
  • // DO’s & DON’TSOptimize for MobileWOMInform & EducateBuild LoyaltyMake it EZTrain the TrainerConnect the DotsConvert! AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 33
  • // On the HorizonGoogle GogglesSnapTellNFC AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 34
  • // On the HorizonGoogle GogglesSnapTellNFC AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 35
  • // On the HorizonGoogle GogglesSnapTellNFC AcappellaMedia.com © 2011 Acappella Media, Ltd. All Rights Reserved 36
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