Springfield Retail Connectivity to Downtown December 8, 2006 Prepared for the JEDC Retail Development Task Force

Introduction to Springfield Top 5 “Best Places To Invest” in 2006 National Historic District designation Approximately 1,700 homes in a 120 block 2 area Crime down more than 50% since 2004 Street litter reduced 50-75%

Top 5 “Best Places To Invest” in 2006

National Historic District designation

Approximately 1,700 homes in a 120 block 2 area

Crime down more than 50% since 2004

Street litter reduced 50-75%

Introduction to Springfield Big deals are happening Main Street retail sites - $30/ft 2 Former Job Corps building at 3 rd & Klutho Park

Big deals are happening

Main Street retail sites - $30/ft 2

Springfield SWOT

Springfield Strengths Exemplifies “New Urbanism” Geography and history creates a Sense of Place City and community want Springfield success New, progress-friendly SPAR and HSBA Community coalescing to ensure “best use”

Exemplifies “New Urbanism”

Geography and history creates a Sense of Place

City and community want Springfield success

New, progress-friendly SPAR and HSBA

Community coalescing to ensure “best use”

Springfield Strengths Contains Downtown’s “Emerald Necklace” Hogan’s Creek Visioning Session, 2006; Environmental Protection Agency, Region 4 & US Army Corps of Engineers Federal Brownsfield Partnership

Contains Downtown’s “Emerald Necklace”

Springfield Strengths Demographics (2006 Springfield Mini-Census, Ulrich Research) 53% have Bachelor’s or advanced degrees 93% “Very” or “Somewhat Interested” in Downtown cultural, entertainment and athletic events

Demographics (2006 Springfield Mini-Census, Ulrich Research)

53% have Bachelor’s or advanced degrees

93% “Very” or “Somewhat Interested” in Downtown cultural, entertainment and athletic events

Springfield Strengths New development Residential Mixed-use Significant renovation activity, with strong code enforcement

New development

Residential

Mixed-use

Significant renovation activity, with strong code enforcement

Springfield Strengths Emerging nightlife Parking Main Street Main Street traffic count 35,000 cars/day

Emerging nightlife

Parking

Main Street

Main Street traffic count 35,000 cars/day

Springfield Strengths Major density/economic contributors UF&Shands 5,000 medical personnel every day 510,000 total visits in 2006 (25,700 inpatient) $240M citywide economic impact in 2006 200 patients/day at the Proton Beam Therapy Institute by late 2007 New VA, teaching and hotel facility planned

Major density/economic contributors

UF&Shands

5,000 medical personnel every day

510,000 total visits in 2006 (25,700 inpatient)

$240M citywide economic impact in 2006

200 patients/day at the Proton Beam Therapy Institute by late 2007

New VA, teaching and hotel facility planned

Springfield Strengths Major density/economic contributors Bethel Baptist Approximately 20,000 every Wednesday and Sunday FCCJ’s Downtown campus Approximately 5,000 students each weekday

Major density/economic contributors

Bethel Baptist

Approximately 20,000 every Wednesday and Sunday

FCCJ’s Downtown campus

Approximately 5,000 students each weekday

Springfield Strengths Culture, Arts & Entertainment Jacksonville Symphony Karpeles Museum Art workspaces 20 th year of the Holiday Home Tour Jacksonville Film Festival (2005, 2006) Dog Days in the Park (9/2006) Movies in the park (1/2007) Heritage Fair (5/2007)

Culture, Arts & Entertainment

Jacksonville Symphony

Karpeles Museum

Art workspaces

20 th year of the Holiday Home Tour

Jacksonville Film Festival (2005, 2006)

Dog Days in the Park (9/2006)

Movies in the park (1/2007)

Heritage Fair (5/2007)

Springfield Strengths Education UF’s Medical Colleges FCCJ’s Downtown Campus 5 elementary, 4 middle, 1 high schools Magnet Programs Stanton Preparatory High School (5 th in U.S.)

Education

UF’s Medical Colleges

FCCJ’s Downtown Campus

5 elementary, 4 middle, 1 high schools

Magnet Programs

Stanton Preparatory High School (5 th in U.S.)

Springfield Weaknesses Historic overlay Lingering negative perception Crime, trash & homelessness Hogan’s Creek and State/Union corridor separate Downtown/Springfield

Historic overlay

Lingering negative perception

Crime, trash & homelessness

Hogan’s Creek and State/Union corridor separate Downtown/Springfield

Springfield Weaknesses Lack of national consultant market study Main one-way south; no easy access to Main via Ocean northbound Some fractured ownership for retail leasing (but only two primary owners on Main and 8 th Streets)

Lack of national consultant market study

Main one-way south; no easy access to Main via Ocean northbound

Some fractured ownership for retail leasing (but only two primary owners on Main and 8 th Streets)

Springfield Threats Establishment and marketing of suburban alternatives Projected 2000 census data not reflecting current reality No in-neighborhood location for large scale retail

Establishment and marketing of suburban alternatives

Projected 2000 census data not reflecting current reality

No in-neighborhood location for large scale retail

Springfield Threats Approved infrastructure improvements proceeding slowly, and lack of funding for other necessary Incentives directed elsewhere Transaction planning versus long-term planning Return of crime and/or trash

Approved infrastructure improvements proceeding slowly, and lack of funding for other necessary

Incentives directed elsewhere

Transaction planning versus long-term planning

Return of crime and/or trash

Springfield Opportunities Connectivity Prevent more than $20M of retail “leakage” Springfield is “tipping up” will benefit Downtown

Connectivity

Prevent more than $20M of retail “leakage”

Springfield is “tipping up” will benefit Downtown

Springfield Opportunities Continue the planning for “best use” in all areas of the Springfield community Birkdale Village, Huntersville, NC

Continue the planning for “best use” in all areas of the Springfield community

Springfield Opportunities Grow the presence of arts, education and entertainment Create a master plan for merchandising/tenants and a leasing strategy for available and planned retail space Tax or Business Increment District (BID)

Grow the presence of arts, education and entertainment

Create a master plan for merchandising/tenants and a leasing strategy for available and planned retail space

Tax or Business Increment District (BID)

Connectivity Through… Hogan’s Creek and the Emerald Necklace Legacy Project completes the “real thing” urban neighborhood Infrastructure improvement Main/Ocean connector Extended Downtown transportation

Hogan’s Creek and the Emerald Necklace Legacy Project completes the “real thing” urban neighborhood

Infrastructure improvement

Main/Ocean connector

Extended Downtown transportation

Connectivity Through… Education and arts Place-making cultural and entertainment events

Education and arts

Place-making cultural and entertainment events

Retail Connectivity “ Bookend” Downtown retail Use adjacency for service retail for Downtown and Springfield residents, Downtown workers, Bethel Baptist and FCCJ

“ Bookend” Downtown retail

Use adjacency for service retail for Downtown and Springfield residents, Downtown workers, Bethel Baptist and FCCJ