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IT Cost Management
Cost transparency and cost
    reduction within IT
       organizations
         Jeroen Hoevenberg
             2control4IT
  Jeroen.Hoevenberg@2control4IT.nl
Summary
•   Introduction
•   Cost management and transparency
•   Cost management and savings
•   The future of IT cost management
•   What is 2Control4IT?




                                       2
No theoretic story
• The models described below are actually used
  within a large utility company in the Netherlands.
  Reference is available on request.
• Cost savings of almost 45% (with higher customer
  satisfaction) have been realized over a period of 5
  years. However, the models themselves do not
  save money, but the way they have been used.



                                                        3
IT in an economic crisis
• IT is both a cost centre as a value driver for the
  business.
   – When IT is only used as a cost centre only savings will
     be realized and in the end business will stop.
   – When only used as a value driver unlimited amounts
     of money are wasted as the real value is not in IT but
     in the business.

 The question is how to spend as little money as
 possible on IT and still realize the highest added
             value for the company?
                                                               4
Trust and transparency
• In many cases IT is experienced as very fuzzy. From the
  business perspective there is often little trust in the IT
  organization (what do we spend and what do we get for it).
• As a result many restrictive controls are implemented and IT is
  treated as a cost centre.
• However for IT to perform there is a need for more trust and
  less controls.
• One of the basics to create trust is transparency and the will
  to discuss and explain.




                                                                    5
The need for performance dialogue
• In a good performance dialogue there is no failure, but only
  feedback. Quality of feedback determines success of next
  dialogue.
• Trust is good, but performance dialogue is better.
  Requirements: Clear goal, smart kpi’s and two people who
  want to help each other.
• IT cost and volume transparency contributes to the quality of
  the kpi’s.




                                                                  6
Formula for success
Transparency + Performance dialogue =
            Added Value




                                        7
Summary
•   Introduction
•   Cost management and transparency
•   Cost management and savings
•   The future of IT cost management
•   What is 2Control4IT?




                                       8
IT cost management
A cost model works as an accelerator for:
• increasing transparency of IT costs and products
• improving registration of both costs (financial administration) and volumes (CMDB)
• simplifying data collection for benchmarking and controlling
• improving planning, control, charging and forecasting.
• decision making (for example contract negotiations).




                                                                                       9
Basics of an IT cost model
•   Basic model cost model is based on the principle of Activity Based Costing.
•   A basic model starts from the point of view of the costumer. So no complicated IT
    services but clear products which the customer will recognize.
•   Products consist of one or a combination of underlying IT services.
•   Indirect costs are distributed to products, based predetermined distribution keys.
•   IT cost model is incorporated in standard tooling.
•   As IT is changing fast yearly update of cost model/services and prices for
    budget/sales planning is necessary (this also stimulates continuous learning).
•   Actuals are followed on a monthly base whereby analysis can be made on both price
    and volume developments.




                                                                                         10
*                            Office Expenses
Reporting      Staff         Services        Hardware   Software   Datalines   Housing       Other       Contracted    Depreci-          Other
line                                                                                         office      work          ation
                                                                                             expenses


Activity       Data center   DC             Support     Service    Contract    PPM           Direction   Operatio-     Design            Overhead
center                       Hardware       Office      Managem.   managem.                              nal control



Intermediate   CPU           SAN            Databases   Virtual
products                                                Machines

               Application   Seat           Datalines   Projects   Special     Service fee   Managem.
                                                                                             fee
Products       Infra         Seat           Dataline    Projects   Specials    Fixed costs   Managem.
               service 1     Service    1   service 1                                        fee
               Infra         Seat           Dataline    Indirect   Indirect    Advice
               service 2     Service    2   service 2   costs      costs       costs
               Infra         Seat           Indirect                           Indirect
               service 3     Service    3   costs                              costs
               Maintenan.    Seat
               service 1     Service    4
               Maintenan.    Seat
               service 2     Service    5
               Maintenan.    Seat
               service 3
               Maintenan.
                             Service
                             Seat
                                        6
                                                        Example of IT Cost                                             Final product
                                                                                                                       Infra structure
               service 4     Service    7
               Maintenan.
               service 5
                             Seat
                             Service    8               Model                                                          Application
                                                                                                                       maintenance
               Maintenan.    Seat                                                                                      Indirect/
               service 6     Service    9                                                                              combined
               Maintenan.    Indirect                                                                                  Level
               service 7
               Maintenan.
                             costs                      Details available on request.
               service 8
               Maintenan.
               service 9
               Maintenan.
               service 10
               Maintenan.
               service 11
               Indirect
               costs



Business       Application   Seat           Datalines   Projects   Specials    Generic       Service     Manage-
                                                                               Application   fee         ment fee
               Indirect      Indirect       Indirect    Indirect   Indirect    Indirect      Indirect    Indirect
               costs         costs          costs       costs      costs       costs         costs       costs


* There is no direct vertical relation between columns/Capex is in this scheme not included

                                                                                                                                                    11
Standard Tooling (1)




Screen view whiteboard from CostPerform
                                          12
Standard Tooling (2)




Screen view roll-up analysis from CostPerform
                                                13
Summary
•   Introduction
•   Cost management and transparency
•   Cost management and savings
•   The future of IT cost management
•   2Control4IT




                                       14
Cost efficiency steering within IT

                                       Cap caused by insufficient
                                         controls of suppliers
           What is
           paid for
                                 A

           What is                           Cap caused by
           planned                        insufficient internal
                             B             controls and cost
   Costs




                                              awareness
           What is
           used
                       C
                                         Cap caused by lack of
           What is                      knowledge of business
           required                       (applications) and
                                            configuration
                      Cost reduction



                           Capacity

                                                                    15
From paid to planned (1)
•   CMDB cleaning
     – CMDB maintenance is often outsourced. The outsourcing partner has no real
        incentive for maintaining the CMDB on a highly accurate level.
     – Creation of 1 business owned CMDB based on contract partner input and own
        business measurements improves quality.
     Result: Less costs because of better
     insight and more accurate registration




•   Contract management
     – Creation of a contract management office to link with procurement and daily
        coordination on work floor.
     Result: Instead of ever increasing costs of contracts, costs of contracts reduced



                                                                                         16
From paid to planned (2)
•   Benchmarking
     –   “Benchmarking is the process of improving performance by continuously identifying, understanding
         (studying and analyzing), and adapting outstanding practices and process found inside and outside
         the organization and implementing the results”. (American Productivity and Quality Centre, 1994).
         Dimensions typically measured are quality, time and cost. Improvements from learning mean doing
         things better, faster, and cheaper.
     –   Benchmarking gives insight in cost and sales levels of IT products.




                                                                                                             17
From paid to planned (2)
Example: Infrastructure benchmark 2010
                                         Average Infra
                                          price 4.8%
                                         below peers




                                         Average higher
                                          volumes than
                                              peers


                                         Slightly higher
                                           complexity
                                           and quality
                                           than peers


                                             Service
                                         delivery below
                                           peer levels



 Source: Metri 2010
                                                           18
From paid to planned (3)
Conclusions
• This stage has most impact on cost savings and service improvement as low
   hanging fruits can he harvested this way.
• Many savings can be realized within the IT organization (no impact on business)
• Benchmarking helps in keeping focus on costs and quality of services!




                                                                                    19
From planned to used (1)
•   Sales model
     ⁻ By introducing a sales model customers receive
       transparent information on the cost of specific
       products. This transparency shows that some
       products /services the business is paying for are
       already obsolete or not worth the money.

• Cost versus value of IT
     ₋ When costs of full sized application get visible to the business it becomes
        easier to scale down (reduce applications/reduce OTAP environments,
        virtualisation).
     ₋ Monthly reporting of Q’s to business and discussing delta’s leads to reduction
        of ghost costs (for example continue paying for servers/or seats which are no
        longer in use but have not be handed in according to the right procedures).


                                                                                        20
From planned to used (2)
•   Savings program
     ˗ Execution of yearly saving programs. Savings can be analysed keeping in mind
       interdepartmental dependencies, as lower sales to costumers does not
       automatically lead to lower cash out. This leads to more attention for indirect
       costs.




                                                                                         21
From planned to used (3)
•   Lean/process optimisation
     – Starting of lean program. With a number of lean belts small process
        improvement projects can be started. Results of lean projects can be used for
        cost policies. For example one analysis at a utility company showed that 25%
        of incidents were caused by user mistakes. This shows that key user training is
        important and can save costs as usage of the software improves and incidents
        diminish




                                                                                          22
From used to required (1)
•   Either, infrastructure is built on too high expectations of usage, or during the
    lifetime of an application usage declines. Result are too high volumes of infra
    components. Measuring actual use (sniffers) can lead to capacity reduction of
    more than 50%.
•   Functionality is often incorporated in different applications. When landscape
    comparisons are made, the number of applications can be reduced.

Conclusion: This last step is the most difficult one. However, still large amounts of
money can saved by clever lifecycle management in combination with functionality
management.




                                                                                        23
From used to required (2)
•   Agile working
    Introduction of an Agile way of working. At the start this causes quite some
    difficulties, as personnel needs to be trained (on the job). However, advantages are
    bigger. There is more direct communication with the business and thus better
    requirements, time to market is much faster (sprints of 3 weeks to next delivery)
    and there are less incidents.

    Conclusion: Knowing your business increases the opportunities for savings! But
    more than that it opens the way to a fundamental change in the position of IT
    from shopkeeper to business partner or from cost center to value provider!




                                                                                           24
Summary
•   Introduction
•   Cost management and transparency
•   Cost management and savings
•   The future of IT cost management
•   What is 2Control4IT?




                                       25
IT Value Creation Model
          High

                                                    Added
                                                    Value


                                            BPM
Transparency


                                ABC



                  Black Box

          Low

                 Low                                    High

                  Fase 1      Fase 2       Fase 3   Fase 4

                                   Added Value

                                                               26
Black Box
•   No relation between costs and products
•   Steering on total cost and total sales.
•   Internal processes (ITIL/Cobit, etc) not in place
•   No awareness of the installed or hired infrastructure/services
•   Customer is not aware which services are demanded and delivered.




                                                     IT is a burden




                                                                       27
Activity Based Costing
•    Relation between activities and products is visible.
•    ITIL/Cobit processes are in place
•    Configuration Management DataBase (CMDB) in place and over 80% reliability
•    Product catalogue available for customer based on transparent costs (Secured in
     tooling)


              Dimension 2
Dimension 1
Level 1       Reporti ng Li ne


Level 2                                                       acti vi ty center
                                                                                  IT is a supplier

Level 3                              Intermedi ate products


Level 4                   Products


Level 5       Busi ness



                                                                                                     28
Process Based Management
•   It products are converted to services which are aligned with business
    processes/products.
•   Continues improvement of business process by means of agile development.
•   Steering on the relation between IT costs and quality measurements (defects,
    incidents, problems)
•   Introduction of premium/penalty system for behaviour business.
•   Charging to the business based on business products/services (f.e. the number of
    bills).




                                                       IT is a partner




                                                                                       29
Added Value
•   Business and IT organisation are fully aligned.
•   Tracking and tracing of benefits through the whole organisation.
•   IT is an accelerator for new activities (1 + 1 = 3)
•   IT has a visible contribution to company targets (Business balanced scorecards or
    performance framework)



                                                                        IT is part of the
                                                                            business




                                                                                            30
Summary
•   Introduction
•   Cost management and transparency
•   Cost management and savings
•   The future of IT cost management
•   What is 2Control4IT?




                                       31
2control4IT
2control4IT is a consultancy company specialized on IT cost management, activity
based costing, IT charge back systems and added value analysis. 2control4IT creates
insight and transparency. These two elements are basic requirements for both
reducing IT costs and increasing IT added value. Transparency also works as a lever for
the quality delivered and is the basis for trust based management.

Services:
• Create transparency in IT costs
     –   Total cost of ownership
     –   Indirect costing analysis
     –   Cost modelling
     –   Benchmark support
     –   KPI Frameworks
•   Create transparency in IT volumes
     –   CMDB cleaning
     –   Uniformity in incident and problem registration
•   Create relations between costs and volumes
     –   Activity based costing
     –   Activity based management
     –   Activity based budgeting (including internal transfer prices)
     –   Scenario planning for strategic decisions


                                                                                          32
2control4IT
•   Create strong business control
     –   Coaching
     –   IT business control training
     –   Interim IT business control
     –   Performance dialogues
     –   Change programs




                                            Contact
                                            2control4IT
                                        Jeroen Hoevenberg
                                         +31(0)6-5894 6176
                                 Jeroen.hoevenberg@2control4IT.nl

                                                                    33

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ICT Cost Management And Savings General

  • 1. IT Cost Management Cost transparency and cost reduction within IT organizations Jeroen Hoevenberg 2control4IT Jeroen.Hoevenberg@2control4IT.nl
  • 2. Summary • Introduction • Cost management and transparency • Cost management and savings • The future of IT cost management • What is 2Control4IT? 2
  • 3. No theoretic story • The models described below are actually used within a large utility company in the Netherlands. Reference is available on request. • Cost savings of almost 45% (with higher customer satisfaction) have been realized over a period of 5 years. However, the models themselves do not save money, but the way they have been used. 3
  • 4. IT in an economic crisis • IT is both a cost centre as a value driver for the business. – When IT is only used as a cost centre only savings will be realized and in the end business will stop. – When only used as a value driver unlimited amounts of money are wasted as the real value is not in IT but in the business. The question is how to spend as little money as possible on IT and still realize the highest added value for the company? 4
  • 5. Trust and transparency • In many cases IT is experienced as very fuzzy. From the business perspective there is often little trust in the IT organization (what do we spend and what do we get for it). • As a result many restrictive controls are implemented and IT is treated as a cost centre. • However for IT to perform there is a need for more trust and less controls. • One of the basics to create trust is transparency and the will to discuss and explain. 5
  • 6. The need for performance dialogue • In a good performance dialogue there is no failure, but only feedback. Quality of feedback determines success of next dialogue. • Trust is good, but performance dialogue is better. Requirements: Clear goal, smart kpi’s and two people who want to help each other. • IT cost and volume transparency contributes to the quality of the kpi’s. 6
  • 7. Formula for success Transparency + Performance dialogue = Added Value 7
  • 8. Summary • Introduction • Cost management and transparency • Cost management and savings • The future of IT cost management • What is 2Control4IT? 8
  • 9. IT cost management A cost model works as an accelerator for: • increasing transparency of IT costs and products • improving registration of both costs (financial administration) and volumes (CMDB) • simplifying data collection for benchmarking and controlling • improving planning, control, charging and forecasting. • decision making (for example contract negotiations). 9
  • 10. Basics of an IT cost model • Basic model cost model is based on the principle of Activity Based Costing. • A basic model starts from the point of view of the costumer. So no complicated IT services but clear products which the customer will recognize. • Products consist of one or a combination of underlying IT services. • Indirect costs are distributed to products, based predetermined distribution keys. • IT cost model is incorporated in standard tooling. • As IT is changing fast yearly update of cost model/services and prices for budget/sales planning is necessary (this also stimulates continuous learning). • Actuals are followed on a monthly base whereby analysis can be made on both price and volume developments. 10
  • 11. * Office Expenses Reporting Staff Services Hardware Software Datalines Housing Other Contracted Depreci- Other line office work ation expenses Activity Data center DC Support Service Contract PPM Direction Operatio- Design Overhead center Hardware Office Managem. managem. nal control Intermediate CPU SAN Databases Virtual products Machines Application Seat Datalines Projects Special Service fee Managem. fee Products Infra Seat Dataline Projects Specials Fixed costs Managem. service 1 Service 1 service 1 fee Infra Seat Dataline Indirect Indirect Advice service 2 Service 2 service 2 costs costs costs Infra Seat Indirect Indirect service 3 Service 3 costs costs Maintenan. Seat service 1 Service 4 Maintenan. Seat service 2 Service 5 Maintenan. Seat service 3 Maintenan. Service Seat 6 Example of IT Cost Final product Infra structure service 4 Service 7 Maintenan. service 5 Seat Service 8 Model Application maintenance Maintenan. Seat Indirect/ service 6 Service 9 combined Maintenan. Indirect Level service 7 Maintenan. costs Details available on request. service 8 Maintenan. service 9 Maintenan. service 10 Maintenan. service 11 Indirect costs Business Application Seat Datalines Projects Specials Generic Service Manage- Application fee ment fee Indirect Indirect Indirect Indirect Indirect Indirect Indirect Indirect costs costs costs costs costs costs costs costs * There is no direct vertical relation between columns/Capex is in this scheme not included 11
  • 12. Standard Tooling (1) Screen view whiteboard from CostPerform 12
  • 13. Standard Tooling (2) Screen view roll-up analysis from CostPerform 13
  • 14. Summary • Introduction • Cost management and transparency • Cost management and savings • The future of IT cost management • 2Control4IT 14
  • 15. Cost efficiency steering within IT Cap caused by insufficient controls of suppliers What is paid for A What is Cap caused by planned insufficient internal B controls and cost Costs awareness What is used C Cap caused by lack of What is knowledge of business required (applications) and configuration Cost reduction Capacity 15
  • 16. From paid to planned (1) • CMDB cleaning – CMDB maintenance is often outsourced. The outsourcing partner has no real incentive for maintaining the CMDB on a highly accurate level. – Creation of 1 business owned CMDB based on contract partner input and own business measurements improves quality. Result: Less costs because of better insight and more accurate registration • Contract management – Creation of a contract management office to link with procurement and daily coordination on work floor. Result: Instead of ever increasing costs of contracts, costs of contracts reduced 16
  • 17. From paid to planned (2) • Benchmarking – “Benchmarking is the process of improving performance by continuously identifying, understanding (studying and analyzing), and adapting outstanding practices and process found inside and outside the organization and implementing the results”. (American Productivity and Quality Centre, 1994). Dimensions typically measured are quality, time and cost. Improvements from learning mean doing things better, faster, and cheaper. – Benchmarking gives insight in cost and sales levels of IT products. 17
  • 18. From paid to planned (2) Example: Infrastructure benchmark 2010 Average Infra price 4.8% below peers Average higher volumes than peers Slightly higher complexity and quality than peers Service delivery below peer levels Source: Metri 2010 18
  • 19. From paid to planned (3) Conclusions • This stage has most impact on cost savings and service improvement as low hanging fruits can he harvested this way. • Many savings can be realized within the IT organization (no impact on business) • Benchmarking helps in keeping focus on costs and quality of services! 19
  • 20. From planned to used (1) • Sales model ⁻ By introducing a sales model customers receive transparent information on the cost of specific products. This transparency shows that some products /services the business is paying for are already obsolete or not worth the money. • Cost versus value of IT ₋ When costs of full sized application get visible to the business it becomes easier to scale down (reduce applications/reduce OTAP environments, virtualisation). ₋ Monthly reporting of Q’s to business and discussing delta’s leads to reduction of ghost costs (for example continue paying for servers/or seats which are no longer in use but have not be handed in according to the right procedures). 20
  • 21. From planned to used (2) • Savings program ˗ Execution of yearly saving programs. Savings can be analysed keeping in mind interdepartmental dependencies, as lower sales to costumers does not automatically lead to lower cash out. This leads to more attention for indirect costs. 21
  • 22. From planned to used (3) • Lean/process optimisation – Starting of lean program. With a number of lean belts small process improvement projects can be started. Results of lean projects can be used for cost policies. For example one analysis at a utility company showed that 25% of incidents were caused by user mistakes. This shows that key user training is important and can save costs as usage of the software improves and incidents diminish 22
  • 23. From used to required (1) • Either, infrastructure is built on too high expectations of usage, or during the lifetime of an application usage declines. Result are too high volumes of infra components. Measuring actual use (sniffers) can lead to capacity reduction of more than 50%. • Functionality is often incorporated in different applications. When landscape comparisons are made, the number of applications can be reduced. Conclusion: This last step is the most difficult one. However, still large amounts of money can saved by clever lifecycle management in combination with functionality management. 23
  • 24. From used to required (2) • Agile working Introduction of an Agile way of working. At the start this causes quite some difficulties, as personnel needs to be trained (on the job). However, advantages are bigger. There is more direct communication with the business and thus better requirements, time to market is much faster (sprints of 3 weeks to next delivery) and there are less incidents. Conclusion: Knowing your business increases the opportunities for savings! But more than that it opens the way to a fundamental change in the position of IT from shopkeeper to business partner or from cost center to value provider! 24
  • 25. Summary • Introduction • Cost management and transparency • Cost management and savings • The future of IT cost management • What is 2Control4IT? 25
  • 26. IT Value Creation Model High Added Value BPM Transparency ABC Black Box Low Low High Fase 1 Fase 2 Fase 3 Fase 4 Added Value 26
  • 27. Black Box • No relation between costs and products • Steering on total cost and total sales. • Internal processes (ITIL/Cobit, etc) not in place • No awareness of the installed or hired infrastructure/services • Customer is not aware which services are demanded and delivered. IT is a burden 27
  • 28. Activity Based Costing • Relation between activities and products is visible. • ITIL/Cobit processes are in place • Configuration Management DataBase (CMDB) in place and over 80% reliability • Product catalogue available for customer based on transparent costs (Secured in tooling) Dimension 2 Dimension 1 Level 1 Reporti ng Li ne Level 2 acti vi ty center IT is a supplier Level 3 Intermedi ate products Level 4 Products Level 5 Busi ness 28
  • 29. Process Based Management • It products are converted to services which are aligned with business processes/products. • Continues improvement of business process by means of agile development. • Steering on the relation between IT costs and quality measurements (defects, incidents, problems) • Introduction of premium/penalty system for behaviour business. • Charging to the business based on business products/services (f.e. the number of bills). IT is a partner 29
  • 30. Added Value • Business and IT organisation are fully aligned. • Tracking and tracing of benefits through the whole organisation. • IT is an accelerator for new activities (1 + 1 = 3) • IT has a visible contribution to company targets (Business balanced scorecards or performance framework) IT is part of the business 30
  • 31. Summary • Introduction • Cost management and transparency • Cost management and savings • The future of IT cost management • What is 2Control4IT? 31
  • 32. 2control4IT 2control4IT is a consultancy company specialized on IT cost management, activity based costing, IT charge back systems and added value analysis. 2control4IT creates insight and transparency. These two elements are basic requirements for both reducing IT costs and increasing IT added value. Transparency also works as a lever for the quality delivered and is the basis for trust based management. Services: • Create transparency in IT costs – Total cost of ownership – Indirect costing analysis – Cost modelling – Benchmark support – KPI Frameworks • Create transparency in IT volumes – CMDB cleaning – Uniformity in incident and problem registration • Create relations between costs and volumes – Activity based costing – Activity based management – Activity based budgeting (including internal transfer prices) – Scenario planning for strategic decisions 32
  • 33. 2control4IT • Create strong business control – Coaching – IT business control training – Interim IT business control – Performance dialogues – Change programs Contact 2control4IT Jeroen Hoevenberg +31(0)6-5894 6176 Jeroen.hoevenberg@2control4IT.nl 33