NatureBorn - Making a Winning Product!

Creating Jennia Parkin Product Director Tahitian Noni International

Making a winning product
Understanding the market
Understanding your competitors
Understanding your customers
Combine with cutting-edge science and R&D

† Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Benefits of NatureBorn™

Whole Food Nutrition
Natural Vitamins
Organic Super Sprout and Super Fruit Blends
Preservative-free
No Artificial Colors

Dr. Ralph Heinicke

Why Natural Vitamins
Natural vitamins contain vital co-factors that envelop the vitamin and work synergistically to optimize the body’s use of the nutrient.

The Three Most Important Attributes in a Vitamin/Mineral Supplement to IPCs

Holistic and Better for You

Trends in Vitamins/Dietary Supplements
Product naturalness is the dominating trend
Organic is growing
Global trend towards botanical/herbal ingredients

Forecast “ Product naturalness will remain important with the continued use of plant ingredients, super fruits and more natural positionings all seen by consumers as more holistic and better for you.”

800 mg of Plant Sterols
Additional Heart Health Ingredients:
Garlic Powder (odorless)
Quercitin
Lowers Cholesterol † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols.

Why Heart Health?
Heart Disease is the #1 Killer
of Men and Women

What Benefits Do You Seek in a Vitamin/Dietary Supplement?
Percent
? ?
? ?
? ?
? ?
Maintain Heart Health 72%

Perfect Companion to TNJ

Helps maintain a healthy heart

Heart Health Claims Maximize Heart Health Benefits Helps Maintain Healthy Heart + =

Naturally Bioavailable
Natural vitamins
Chelated minerals
Veggie capsule
No extreme heat or pressure
No binders

We researched
Numerous Competitors:

Tablet Dilemma

Antioxidants and Immune Support
100% RDA of Vitamins
Vitamins A, C, E
Noni Fruit and Leaf
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Trends in Vitamins/Dietary Supplements
Product naturalness is the dominating trend
Organic is growing
Global trend towards botanical/herbal ingredients
Antioxidants continuing major trend

The Three Most Important Attributes in a Vitamin/Mineral Supplement

What Benefits Do You Seek in a Vitamin/Dietary Supplement?
Percent
General health 85%
Ensure I get the nutrients I need 84%
Maintain my immune system 80%
Maintain my strength & vigor 74%
Maintain heart health 72%

Best of Nature † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Nobody has all of what NatureBorn™ offers
100% RDA of Natural Vitamins
Lowers Cholesterol
Chelated Minerals
Certified Organic Super Fruit and Super Sprout Blends
Noni Leaf and Fruit
Vegetarian

And not for the price: Company Product Name Retail Price Shaklee Essential Foundation $82.30 Pharmanex LifePak Prime (Seniors) $97.06 Melaleuca Daily For Life $100.00 Nikken Wellness Daily Nutrition Packs $100.00 Synergy Vitapak $110.50 Usana HealthPak 100 $142.70 Melaleuca Daily For Life Total Nutrition $143.00 Pharmanex LifePak Nano $146.49 Nutrilite The perfect pack for your health $146.90 Nature’s Sunshine Core Nutrition Pack $204.60 AVERAGE PRICE $127.36

If you take away nothing else:
Drink your TNJ twice daily
Take your NatureBorn twice daily
They were designed to go hand-in-hand to protect your health, naturally.

Go natural , with the one good thing to protect your health.

NatureBorn - Making a Winning Product!

by JHodgson Design & Technology on Nov 10, 2008

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NatureBorn - Making a Winning Product! — Presentation Transcript