Creating Jennia Parkin Product Director Tahitian Noni International
Making a winning product <ul><ul><li>Understanding the market </li></ul></ul><ul><ul><li>Understanding your competitors </...
† Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals fo...
Whole Food Nutrition <ul><li>Natural Vitamins </li></ul><ul><li>Organic Super Sprout and Super Fruit Blends </li></ul><ul>...
Dr. Ralph Heinicke
Why Natural Vitamins <ul><li>Natural vitamins contain vital co-factors that envelop the vitamin and work synergistically t...
The Three Most Important Attributes in a Vitamin/Mineral Supplement to IPCs
Holistic and Better for You
Trends in Vitamins/Dietary Supplements <ul><li>Product naturalness is the dominating trend </li></ul><ul><li>Organic is gr...
Forecast “ Product naturalness will remain important with the continued use of plant ingredients, super fruits and more na...
<ul><li>800 mg of Plant Sterols </li></ul><ul><li>Additional Heart Health Ingredients: </li></ul><ul><ul><li>Garlic Powder...
Why Heart Health? <ul><li>Heart Disease is the #1 Killer  </li></ul><ul><li>of Men and Women </li></ul>
What Benefits Do You Seek in a Vitamin/Dietary Supplement? <ul><ul><ul><ul><ul><li>Percent </li></ul></ul></ul></ul></ul><...
Perfect Companion to TNJ
Helps maintain a healthy heart
Heart Health Claims Maximize  Heart Health  Benefits Helps Maintain Healthy Heart + =
Naturally Bioavailable <ul><li>Natural vitamins </li></ul><ul><li>Chelated minerals </li></ul><ul><li>Veggie capsule </li>...
We researched <ul><li>Numerous Competitors: </li></ul>
Tablet Dilemma
Antioxidants and Immune Support <ul><ul><li>100% RDA of Vitamins </li></ul></ul><ul><li>Vitamins A, C, E </li></ul><ul><li...
Trends in Vitamins/Dietary Supplements <ul><li>Product naturalness is the dominating trend </li></ul><ul><li>Organic is gr...
The Three Most Important Attributes in a Vitamin/Mineral Supplement
What Benefits Do You Seek in a Vitamin/Dietary Supplement? <ul><ul><ul><ul><ul><li>Percent </li></ul></ul></ul></ul></ul><...
Best of Nature † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a da...
Nobody has all of what NatureBorn™ offers <ul><ul><li>100% RDA of Natural Vitamins </li></ul></ul><ul><ul><li>Lowers Chole...
And not for the price: Company Product Name Retail Price Shaklee  Essential Foundation $82.30 Pharmanex LifePak Prime (Sen...
If you take away nothing else: <ul><li>Drink your TNJ twice daily </li></ul><ul><li>Take your NatureBorn twice daily </li>...
Go natural , with the one good thing to protect your health.
 
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NatureBorn - Making a Winning Product!

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Understanding the market, your competitors, customers, combined with cutting-edge science and R&D.

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NatureBorn - Making a Winning Product!

  1. 1. Creating Jennia Parkin Product Director Tahitian Noni International
  2. 2. Making a winning product <ul><ul><li>Understanding the market </li></ul></ul><ul><ul><li>Understanding your competitors </li></ul></ul><ul><ul><li>Understanding your customers </li></ul></ul><ul><ul><li>Combine with cutting-edge science and R&D </li></ul></ul>
  3. 3. † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Benefits of NatureBorn™
  4. 4. Whole Food Nutrition <ul><li>Natural Vitamins </li></ul><ul><li>Organic Super Sprout and Super Fruit Blends </li></ul><ul><li>Preservative-free </li></ul><ul><li>No Artificial Colors </li></ul>
  5. 5. Dr. Ralph Heinicke
  6. 6. Why Natural Vitamins <ul><li>Natural vitamins contain vital co-factors that envelop the vitamin and work synergistically to optimize the body’s use of the nutrient.  </li></ul>
  7. 7. The Three Most Important Attributes in a Vitamin/Mineral Supplement to IPCs
  8. 8. Holistic and Better for You
  9. 9. Trends in Vitamins/Dietary Supplements <ul><li>Product naturalness is the dominating trend </li></ul><ul><li>Organic is growing </li></ul><ul><li>Global trend towards botanical/herbal ingredients </li></ul>
  10. 10. Forecast “ Product naturalness will remain important with the continued use of plant ingredients, super fruits and more natural positionings all seen by consumers as more holistic and better for you.”
  11. 11. <ul><li>800 mg of Plant Sterols </li></ul><ul><li>Additional Heart Health Ingredients: </li></ul><ul><ul><li>Garlic Powder (odorless) </li></ul></ul><ul><ul><li>Quercitin </li></ul></ul>Lowers Cholesterol † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols.
  12. 12. Why Heart Health? <ul><li>Heart Disease is the #1 Killer </li></ul><ul><li>of Men and Women </li></ul>
  13. 13. What Benefits Do You Seek in a Vitamin/Dietary Supplement? <ul><ul><ul><ul><ul><li>Percent </li></ul></ul></ul></ul></ul><ul><li>? ? </li></ul><ul><li>? ? </li></ul><ul><li>? ? </li></ul><ul><li>? ? </li></ul><ul><li>Maintain Heart Health 72% </li></ul>
  14. 14. Perfect Companion to TNJ
  15. 15. Helps maintain a healthy heart
  16. 16. Heart Health Claims Maximize Heart Health Benefits Helps Maintain Healthy Heart + =
  17. 17. Naturally Bioavailable <ul><li>Natural vitamins </li></ul><ul><li>Chelated minerals </li></ul><ul><li>Veggie capsule </li></ul><ul><li>No extreme heat or pressure </li></ul><ul><li>No binders </li></ul>
  18. 18. We researched <ul><li>Numerous Competitors: </li></ul>
  19. 19. Tablet Dilemma
  20. 20. Antioxidants and Immune Support <ul><ul><li>100% RDA of Vitamins </li></ul></ul><ul><li>Vitamins A, C, E </li></ul><ul><li>Noni Fruit and Leaf </li></ul>**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
  21. 21. Trends in Vitamins/Dietary Supplements <ul><li>Product naturalness is the dominating trend </li></ul><ul><li>Organic is growing </li></ul><ul><li>Global trend towards botanical/herbal ingredients </li></ul><ul><li>Antioxidants continuing major trend </li></ul>
  22. 22. The Three Most Important Attributes in a Vitamin/Mineral Supplement
  23. 23. What Benefits Do You Seek in a Vitamin/Dietary Supplement? <ul><ul><ul><ul><ul><li>Percent </li></ul></ul></ul></ul></ul><ul><li>General health 85% </li></ul><ul><li>Ensure I get the nutrients I need 84% </li></ul><ul><li>Maintain my immune system 80% </li></ul><ul><li>Maintain my strength & vigor 74% </li></ul><ul><li>Maintain heart health 72% </li></ul>
  24. 24. Best of Nature † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
  25. 25. Nobody has all of what NatureBorn™ offers <ul><ul><li>100% RDA of Natural Vitamins </li></ul></ul><ul><ul><li>Lowers Cholesterol </li></ul></ul><ul><ul><li>Chelated Minerals </li></ul></ul><ul><ul><li>Certified Organic Super Fruit and Super Sprout Blends </li></ul></ul><ul><ul><li>Noni Leaf and Fruit </li></ul></ul><ul><ul><li>Vegetarian </li></ul></ul>
  26. 26. And not for the price: Company Product Name Retail Price Shaklee Essential Foundation $82.30 Pharmanex LifePak Prime (Seniors) $97.06 Melaleuca Daily For Life $100.00 Nikken Wellness Daily Nutrition Packs $100.00 Synergy Vitapak $110.50 Usana HealthPak 100 $142.70 Melaleuca Daily For Life Total Nutrition $143.00 Pharmanex LifePak Nano $146.49 Nutrilite The perfect pack for your health $146.90 Nature’s Sunshine Core Nutrition Pack $204.60 AVERAGE PRICE   $127.36
  27. 27. If you take away nothing else: <ul><li>Drink your TNJ twice daily </li></ul><ul><li>Take your NatureBorn twice daily </li></ul><ul><li>They were designed to go hand-in-hand to protect your health, naturally. </li></ul>
  28. 28. Go natural , with the one good thing to protect your health.

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