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NatureBorn - Making a Winning Product!
 

NatureBorn - Making a Winning Product!

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Understanding the market, your competitors, customers, combined with cutting-edge science and R&D.

Understanding the market, your competitors, customers, combined with cutting-edge science and R&D.

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    NatureBorn - Making a Winning Product! NatureBorn - Making a Winning Product! Presentation Transcript

    • Creating Jennia Parkin Product Director Tahitian Noni International
    • Making a winning product
        • Understanding the market
        • Understanding your competitors
        • Understanding your customers
        • Combine with cutting-edge science and R&D
    • † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Benefits of NatureBorn™
    • Whole Food Nutrition
      • Natural Vitamins
      • Organic Super Sprout and Super Fruit Blends
      • Preservative-free
      • No Artificial Colors
    • Dr. Ralph Heinicke
    • Why Natural Vitamins
      • Natural vitamins contain vital co-factors that envelop the vitamin and work synergistically to optimize the body’s use of the nutrient. 
    • The Three Most Important Attributes in a Vitamin/Mineral Supplement to IPCs
    • Holistic and Better for You
    • Trends in Vitamins/Dietary Supplements
      • Product naturalness is the dominating trend
      • Organic is growing
      • Global trend towards botanical/herbal ingredients
    • Forecast “ Product naturalness will remain important with the continued use of plant ingredients, super fruits and more natural positionings all seen by consumers as more holistic and better for you.”
      • 800 mg of Plant Sterols
      • Additional Heart Health Ingredients:
        • Garlic Powder (odorless)
        • Quercitin
      Lowers Cholesterol † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols.
    • Why Heart Health?
      • Heart Disease is the #1 Killer
      • of Men and Women
    • What Benefits Do You Seek in a Vitamin/Dietary Supplement?
              • Percent
      • ? ?
      • ? ?
      • ? ?
      • ? ?
      • Maintain Heart Health 72%
    • Perfect Companion to TNJ
    • Helps maintain a healthy heart
    • Heart Health Claims Maximize Heart Health Benefits Helps Maintain Healthy Heart + =
    • Naturally Bioavailable
      • Natural vitamins
      • Chelated minerals
      • Veggie capsule
      • No extreme heat or pressure
      • No binders
    • We researched
      • Numerous Competitors:
    • Tablet Dilemma
    • Antioxidants and Immune Support
        • 100% RDA of Vitamins
      • Vitamins A, C, E
      • Noni Fruit and Leaf
      **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
    • Trends in Vitamins/Dietary Supplements
      • Product naturalness is the dominating trend
      • Organic is growing
      • Global trend towards botanical/herbal ingredients
      • Antioxidants continuing major trend
    • The Three Most Important Attributes in a Vitamin/Mineral Supplement
    • What Benefits Do You Seek in a Vitamin/Dietary Supplement?
              • Percent
      • General health 85%
      • Ensure I get the nutrients I need 84%
      • Maintain my immune system 80%
      • Maintain my strength & vigor 74%
      • Maintain heart health 72%
    • Best of Nature † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
    • Nobody has all of what NatureBorn™ offers
        • 100% RDA of Natural Vitamins
        • Lowers Cholesterol
        • Chelated Minerals
        • Certified Organic Super Fruit and Super Sprout Blends
        • Noni Leaf and Fruit
        • Vegetarian
    • And not for the price: Company Product Name Retail Price Shaklee Essential Foundation $82.30 Pharmanex LifePak Prime (Seniors) $97.06 Melaleuca Daily For Life $100.00 Nikken Wellness Daily Nutrition Packs $100.00 Synergy Vitapak $110.50 Usana HealthPak 100 $142.70 Melaleuca Daily For Life Total Nutrition $143.00 Pharmanex LifePak Nano $146.49 Nutrilite The perfect pack for your health $146.90 Nature’s Sunshine Core Nutrition Pack $204.60 AVERAGE PRICE   $127.36
    • If you take away nothing else:
      • Drink your TNJ twice daily
      • Take your NatureBorn twice daily
      • They were designed to go hand-in-hand to protect your health, naturally.
    • Go natural , with the one good thing to protect your health.
    •