Creating Jennia Parkin Product Director Tahitian Noni International

Making a winning product Understanding the market Understanding your competitors Understanding your customers Combine with cutting-edge science and R&D

Understanding the market

Understanding your competitors

Understanding your customers

Combine with cutting-edge science and R&D

† Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Benefits of NatureBorn™

Whole Food Nutrition Natural Vitamins Organic Super Sprout and Super Fruit Blends Preservative-free No Artificial Colors

Natural Vitamins

Organic Super Sprout and Super Fruit Blends

Preservative-free

No Artificial Colors

Dr. Ralph Heinicke

Why Natural Vitamins Natural vitamins contain vital co-factors that envelop the vitamin and work synergistically to optimize the body’s use of the nutrient.

Natural vitamins contain vital co-factors that envelop the vitamin and work synergistically to optimize the body’s use of the nutrient.

The Three Most Important Attributes in a Vitamin/Mineral Supplement to IPCs

Holistic and Better for You

Trends in Vitamins/Dietary Supplements Product naturalness is the dominating trend Organic is growing Global trend towards botanical/herbal ingredients

Product naturalness is the dominating trend

Organic is growing

Global trend towards botanical/herbal ingredients

Forecast “ Product naturalness will remain important with the continued use of plant ingredients, super fruits and more natural positionings all seen by consumers as more holistic and better for you.”

800 mg of Plant Sterols Additional Heart Health Ingredients: Garlic Powder (odorless) Quercitin Lowers Cholesterol † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols.

800 mg of Plant Sterols

Additional Heart Health Ingredients:

Garlic Powder (odorless)

Quercitin

Why Heart Health? Heart Disease is the #1 Killer of Men and Women

Heart Disease is the #1 Killer

of Men and Women

What Benefits Do You Seek in a Vitamin/Dietary Supplement? Percent ? ? ? ? ? ? ? ? Maintain Heart Health 72%

Percent

? ?

? ?

? ?

? ?

Maintain Heart Health 72%

Perfect Companion to TNJ

Helps maintain a healthy heart

Heart Health Claims Maximize Heart Health Benefits Helps Maintain Healthy Heart + =

Naturally Bioavailable Natural vitamins Chelated minerals Veggie capsule No extreme heat or pressure No binders

Natural vitamins

Chelated minerals

Veggie capsule

No extreme heat or pressure

No binders

We researched Numerous Competitors:

Numerous Competitors:

Tablet Dilemma

Antioxidants and Immune Support 100% RDA of Vitamins Vitamins A, C, E Noni Fruit and Leaf **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

100% RDA of Vitamins

Vitamins A, C, E

Noni Fruit and Leaf

Trends in Vitamins/Dietary Supplements Product naturalness is the dominating trend Organic is growing Global trend towards botanical/herbal ingredients Antioxidants continuing major trend

Product naturalness is the dominating trend

Organic is growing

Global trend towards botanical/herbal ingredients

Antioxidants continuing major trend

The Three Most Important Attributes in a Vitamin/Mineral Supplement

What Benefits Do You Seek in a Vitamin/Dietary Supplement? Percent General health 85% Ensure I get the nutrients I need 84% Maintain my immune system 80% Maintain my strength & vigor 74% Maintain heart health 72%

Percent

General health 85%

Ensure I get the nutrients I need 84%

Maintain my immune system 80%

Maintain my strength & vigor 74%

Maintain heart health 72%

Best of Nature † Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Tahitian Noni NatureBorn Whole Health Complex (4 capsules) contains 800 mg of phytosterols. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Nobody has all of what NatureBorn™ offers 100% RDA of Natural Vitamins Lowers Cholesterol Chelated Minerals Certified Organic Super Fruit and Super Sprout Blends Noni Leaf and Fruit Vegetarian

100% RDA of Natural Vitamins

Lowers Cholesterol

Chelated Minerals

Certified Organic Super Fruit and Super Sprout Blends

Noni Leaf and Fruit

Vegetarian

And not for the price: Company Product Name Retail Price Shaklee Essential Foundation $82.30 Pharmanex LifePak Prime (Seniors) $97.06 Melaleuca Daily For Life $100.00 Nikken Wellness Daily Nutrition Packs $100.00 Synergy Vitapak $110.50 Usana HealthPak 100 $142.70 Melaleuca Daily For Life Total Nutrition $143.00 Pharmanex LifePak Nano $146.49 Nutrilite The perfect pack for your health $146.90 Nature’s Sunshine Core Nutrition Pack $204.60 AVERAGE PRICE $127.36

If you take away nothing else: Drink your TNJ twice daily Take your NatureBorn twice daily They were designed to go hand-in-hand to protect your health, naturally.

Drink your TNJ twice daily

Take your NatureBorn twice daily

They were designed to go hand-in-hand to protect your health, naturally.

Go natural , with the one good thing to protect your health.