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How To Market Moea Salon Products
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How To Market Moea Salon Products

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How to talk about Moéa and the Key selling points to get your Tahitian Noni products into salons.

How to talk about Moéa and the Key selling points to get your Tahitian Noni products into salons.

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How To Market Moea Salon Products How To Market Moea Salon Products Presentation Transcript

  • How to talk about Moéa: Key selling points Shaunna Sorenson, Steve Lococo and Lester Berry For more information visit: www.YourHomeBusinessInfo.com
  • Market Trends
    • What does the consumer want?
      • Natural hair care
      • Product safe for chemically treated hair
      • Results oriented products
    For more information visit: www.YourHomeBusinessInfo.com
  • Moéa and the Market
    • How does Moéa meet consumer needs?
      • Natural Hair Care
        • Key Benefits
          • Paraben and sulfate free
          • pH balanced formulas
          • 100% vegan
          • No animal derived ingredients
          • Hypo-allergenic
    For more information visit: www.YourHomeBusinessInfo.com
  • Moéa and the Market
      • Safe for chemically treated hair
        • Key Benefits
          • Helps protect hair color
          • Safe and effective for chemically treated hair (color, relaxers, etc.)
            • Cleanses hair without stripping
    For more information visit: www.YourHomeBusinessInfo.com
  • Moéa and the Market
      • Results oriented products
        • Key Benefits
        • Helps repair and strengthen damaged hair
        • Unique benefits of noni
          • Juice—helps purify scalp and acts as an antioxidant.
          • Seed oil—supports hydration and nourishment of hair
        • 3 systems achieves 3 different results
          • Strength & Rejuvenate
          • Fullness & Volume
          • Smooth & Hydrate
    For more information visit: www.YourHomeBusinessInfo.com
  • Moéa and the Salon
      • Steve Lococo
      • Celebrity Stylist, Salon Owner
    For more information visit: www.YourHomeBusinessInfo.com
  • Salons—Needs and Concerns
    • The bottom line—salons want to increase profitability
    • New, unique products
    • Treatments—additional services to offer
    • Products that are not diverted (sold in large retail stores)
    For more information visit: www.YourHomeBusinessInfo.com
  • How does Moéa meet the needs of the salon?
    • NEW product that consumers want
    • “ Tahitian Experience” with noni seed oil
    • 3 easy systems—easy to integrate into
    • line of products
    • Guarantee that our products will not be diverted (sold in large retail chains)
    For more information visit: www.YourHomeBusinessInfo.com
  • The Tahitian Experience
    • Shampoo hair with desired Moéa cleansing system.
    • Massage Moéa c onditioner and 3-4 drops of Noni Seed Oil into hair and scalp. Place client under dryer for 10-15 minutes.
    • While the client is under the dryer, serve a 1 oz. cup of TAHITIAN NONI ® Juice or Noni Leaf Tea.
    • Give the client a light hand massage with the Moéa Body Soufflé.
    • Rinse hair well after 10-15 minutes.
    • Hair is ready for styling with Moéa Styling Gel Crème.
    • While the client is having their hair dried or styled, give them a few Noni Soft Chews.
  • Moéa and the Salon
      • Lester Berry
      • Triple Diamond Pearl
    For more information visit: www.YourHomeBusinessInfo.com
  • Prepare Yourself
    • Learn about the product and how to market it
    • Purchase the products and try them yourself—have your own story
    • Believe in the product
    For more information visit: www.YourHomeBusinessInfo.com
  • Know Your Market
    • Identify types of salons you are approaching and who makes purchasing decisions
      • Corporate—decisions are made by corporate purchasers
      • Medium/small size—best market to start with
      • — Individual stylists who rent chairs
        • They make purchasing decisions, buy their own backbar and retail product
  • Approaching Stylists
    • Identify days when stylists are most available—usually Tuesdays and Wednesdays
    • Identify salons in specific areas and stop by or call to set up appointment
      • Find out which type of salon it is
      • Ask for owner (or one who makes purchasing decisions) and introduce yourself
    For more information visit: www.YourHomeBusinessInfo.com
  • Approaching Stylists
    • If they ask you to approach them in their working space, talk to them in one liners:
      • Short, to-the-point lines about key benefits
    • Leave samples and ask permission to re-contact them. “I’ll be in the area next Tuesday, can I stop by to visit and see how you liked the sample?”
    For more information visit: www.YourHomeBusinessInfo.com
  • Approaching Stylists
    • Talk to stylist loud enough so customer can hear about quality of product—creating a demand so the customer will want to buy.
    • When asked about price, do not disclose price in front of customers—hold price sheet for stylist to see. Stylists do not want customer to know wholesale price.
    For more information visit: www.YourHomeBusinessInfo.com
  • Tips for Success
    • Dress professionally—gains respect, sets us apart as a professional company and product.
    • Prepare short one-liners that will sell the product.
    • Act confidently!
    • Complement them for using “X brand” but continue to educate them on the benefits of Moéa.
  • Additional Service Treatments
      • Salons are looking for “add on services” to offer
        • The “Tahitian Experience” deep conditioning treatment
        • Noni Seed Oil
          • Can be used as a hot oil treatment
          • A few drops can be added to chemical treatments
    For more information visit: www.YourHomeBusinessInfo.com
  • The Facts
    • Spa quality hair care
    • These products are great for chemically treated hair (color, relaxed, permed)
    • Works great on hair—period
    • Safe and healthy for hair and scalp
    • Plant proteins are light and penetrate hair shaft—they do not coat hair shaft and weigh it down
    For more information visit: www.YourHomeBusinessInfo.com