AIMMS                   Optimization Technology                                                                           ...
BUSINESS ANALYTICS                                                             Hosted by:       AIMMS - Optimization Techn...
There is a wave: Business AnalyticsCompeting on Analytics (2007):                   Analytics at Work (2010): The New Scie...
Summary of the message …Leading companies build their competitive strategies around data-driveninsights by using analytics...
Competitive Advantage                                                           Hosted by:     AIMMS - Optimization Techno...
Getting the optimization edge                          Why do some companies become industry                          lead...
HOW DOES THIS RELATE TO US                                                             Hosted by:       AIMMS - Optimizati...
Our Mission        Bring the benefits of   optimization technology to societyTo enable people to apply optimization    tec...
About Optimization Technology    Example: Linear programming (‘simple’)Optimization Technology:                           ...
Our Role• Be a catalyst for organizations   – to make them aware of the benefits that OR can bring   – to determine where ...
AIMMS: A FEW HIGHLIGHTS                                                             Hosted by:       AIMMS - Optimization ...
About AIMMSAIMMS provides an optimization technology to cut throughyour complexity in an optimal way.•   for strategic, ta...
AIMMS Product Vision                      Model/Application Adjustments and Maintenance                                  F...
AIMMS Structure• AIMMS, integrated & interactive modeling platform    – modeling language, integrated GUI,      direct acc...
AIMMS Usage• AIMMS, integrated & interactive modeling platform    – modeling language, integrated GUI,      direct access ...
AIMMS Features                                                                                   Hosted by:November 8, 201...
Some of our customers                                                            Hosted by:      AIMMS - Optimization Tech...
AIMMS-based ApplicationsShell - Cat Cracking                                                        SHARC is currently use...
AIMMS-based Applications                  GDF Suez – Terminal Management                                                  ...
AIMMS-based Applications                  Arcelor Mittal – Strategic Planning OptimizerBased on a MIP model and integrated...
AIMMS-based Applications                INEOS – Simulation & Steam Optimization The AIMMS modeling system has been used to...
AIMMS-based Applications                  LyondellBasell – Olefins Furnace Feed Scheduling “AIMMS provided us an excellent...
Franz Edelman award 2011The Franz Edelman Award recognizesoutstanding examples of innovativeoperations research that impro...
Closing Questions  • Optimization technology supports decision    making across industries and applications  • Simulation ...
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AIMMS product presentation

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AIMMS product presentation

  1. 1. AIMMS Optimization Technology Gertjan de Lange VP Product Strategy, Marketing & Sales Paragon Decision Technology B.V. g.de.lange@aimms.com November, 2011 Hosted by:November 8, 2011 AIMMS - Optimization Technology for Decision Making 1
  2. 2. BUSINESS ANALYTICS Hosted by: AIMMS - Optimization Technology for Decision Making
  3. 3. There is a wave: Business AnalyticsCompeting on Analytics (2007): Analytics at Work (2010): The New Science of Winning Smarter Decisions, Better Results Hosted by: AIMMS - Optimization Technology for Decision Making
  4. 4. Summary of the message …Leading companies build their competitive strategies around data-driveninsights by using analytics:• Sophisticated quantitative and statistical analysis, predictive modeling and optimizationLeading companies compete on analyticsNeed for business analytics expertise & tools will increase enormously!“What’s left as a basis for competition is to execute your business withmaximum efficiency and effectiveness, and to make the smartest businessdecisions possible.” because:• Companies often offer similar products, use similar technology.• Many previous bases for competition (geographical advantage / protective regulation) have been eroded by globalization.• Proprietary technologies are rapidly copied.• Breakthrough innovation in products /services seems increasingly difficult to achieve. Hosted by: AIMMS - Optimization Technology for Decision Making
  5. 5. Competitive Advantage Hosted by: AIMMS - Optimization Technology for Decision Making
  6. 6. Getting the optimization edge Why do some companies become industry leaders, while others never rise to the top? … these companies posses an ability to make complex decisions faster, more accurately, and more consistently than their competition … because they are big users of Optimization! (2011) Hosted by: AIMMS - Optimization Technology for Decision Making
  7. 7. HOW DOES THIS RELATE TO US Hosted by: AIMMS - Optimization Technology for Decision Making
  8. 8. Our Mission Bring the benefits of optimization technology to societyTo enable people to apply optimization technology successfully into their organisations Hosted by: AIMMS - Optimization Technology for Decision Making
  9. 9. About Optimization Technology Example: Linear programming (‘simple’)Optimization Technology: Reference:• Operations Research (OR) “AIMMS – Optimization Modeling” http://www.aimms.com/downloads/manuals• Mathematical Modeling Hosted by: AIMMS - Optimization Technology for Decision Making
  10. 10. Our Role• Be a catalyst for organizations – to make them aware of the benefits that OR can bring – to determine where OR can have the largest impact• Provide organizations with AIMMS and people to reap the benefits of OR• Help organizations to create an ecosystem in which OR can be applied in an optimal way, by providing: – partner network – AIMMS specialists – user community (industry peers) – contacts in academia Hosted by: AIMMS - Optimization Technology for Decision Making
  11. 11. AIMMS: A FEW HIGHLIGHTS Hosted by: AIMMS - Optimization Technology for Decision Making
  12. 12. About AIMMSAIMMS provides an optimization technology to cut throughyour complexity in an optimal way.• for strategic, tactical, and operational decision making• to make optimal decisions, using advanced analytics• straight forward and beyond business intelligenceIts immense flexibility and ability to model problems or adjustmodels in days, or even in hours, gives a powerful decisionsupport instrument to outperform increase performance andoutperform the competitors.AIMMS makes smartest business decisions possible Hosted by: AIMMS - Optimization Technology for Decision Making
  13. 13. AIMMS Product Vision Model/Application Adjustments and Maintenance Fast validation Versatility of algorithmic capabilities Fast analysis & understanding Intuitive Integrated & familiar Ease of use Growth path environment Analysis &Complex Model Application initial development development Deploymentsituation development POC Optimization engine Application Hosted by: AIMMS - Optimization Technology for Decision Making
  14. 14. AIMMS Structure• AIMMS, integrated & interactive modeling platform – modeling language, integrated GUI, direct access to solvers, advanced deployment options, and extensive development support features Hosted by: AIMMS - Optimization Technology for Decision Making
  15. 15. AIMMS Usage• AIMMS, integrated & interactive modeling platform – modeling language, integrated GUI, direct access to solvers, advanced deployment options, and extensive development support features• AIMMS supports the complete optimization chain – from prototyping to large-scale deployment – from development to operational use – from single use to multi use – from desktop to published (web) application Hosted by: AIMMS - Optimization Technology for Decision Making
  16. 16. AIMMS Features Hosted by:November 8, 2011 AIMMS - Optimization Technology for Decision Making 16
  17. 17. Some of our customers Hosted by: AIMMS - Optimization Technology for Decision Making
  18. 18. AIMMS-based ApplicationsShell - Cat Cracking SHARC is currently used in more than 35 refineries and has been instrumental in improving the performance of their FCCUs. In an average unit this can equate to an annual margin increase of $2– 3 million. Weijian Mo Shell Global Solutions (US) Inc. Senior Staff Technologist http://www.aimms.com/references/ case-studies/shell-global-solutions- sharc Hosted by: AIMMS - Optimization Technology for Decision Making
  19. 19. AIMMS-based Applications GDF Suez – Terminal Management Production planning & flexibility allocation at multi-user LNG terminal“Using AIMMS, and specifically its integratedGUI, helped us in our comprehension andanalysis of the optimization model developedby the GDF Suez. During the model designphase, we have been able to explain easilywhat was fine in the model and what has to bemodified. The discussion with the developerswas facilitated by the flexibility of AIMMS.”Benoît Labaune, manager at Society of theFos-Cavaou Gas Terminal Benefits: LNG terminal plans lead to higher production levels and higher flexibility without incurring contractual penalties for unfairness, which could not have been achieved without the tool. In addition, the flaring of excess gas is reduced and the operation of the terminal is smoother, so the lifetime of the equipment is prolonged. http://www.aimms.com/references/case-studies/gdf-suez-opti-atm Hosted by: AIMMS - Optimization Technology for Decision Making
  20. 20. AIMMS-based Applications Arcelor Mittal – Strategic Planning OptimizerBased on a MIP model and integrated to SAP APO (SNPModule of SAP), an AIMMS component was developed forArcelorMittal´s Supply Chain Network Planning.This Optimizer supports the strategic decision process ofobtaining the production mix optimization consideringcustomer profitability as well the production and logisticscapacities for ArcelorMittal and its subsidiary Vega doSul. “The AIMMS based Optimizer developed by UniSoma is the heart of the System and the most important component of the project. It optimizes demand with basis on customer profitability - a request which we did not find in any package - indicating the most lucrative flat steel customers for CST and Vega do Sul”. Marcia Schwarz de Assis Project Manager Information Technology Department of ArcelorMittal http://www.aimms.com/unisoma Hosted by:
  21. 21. AIMMS-based Applications INEOS – Simulation & Steam Optimization The AIMMS modeling system has been used to redevelop the production planning and simulation tool DISPO that is essential in maintaining Ineos Cologne plant reliability and utilization at over 90% (actually 97%). Clemens Schwark Ineos Cologne Production Planning and Coordinationhttp://www.aimms.com/references/case-studies/ineos-koln-dispo Hosted by:
  22. 22. AIMMS-based Applications LyondellBasell – Olefins Furnace Feed Scheduling “AIMMS provided us an excellent platform to achieve fast prototyping, a 100% data – model separation for scalability, flexibility in solver usage, a common model for all six sites – in spite of all, and more the site specific exceptions, and more.” Sheila Schmitt, Paul Leggett LyondellBasell Source: INFORMS Practice Meeting Baltimore, April’08www.aimms.com/applied-optimization Hosted by: AIMMS - Optimization Technology for Decision Making
  23. 23. Franz Edelman award 2011The Franz Edelman Award recognizesoutstanding examples of innovativeoperations research that improvesorganizations, and often change peopleslives.http://www.aimms.com/edelman Hosted by: AIMMS - Optimization Technology for Decision Making
  24. 24. Closing Questions • Optimization technology supports decision making across industries and applications • Simulation technology supports decision making across industries and applications • When to use optimization? • When to use simulation? • Can we make even better decisions by integrating/connecting the optimization and simulation technology (1+1=3)? Hosted by:November 8, 2011 AIMMS - Optimization Technology for Decision Making 24

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