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Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
Segura Tequila Brief
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Segura Tequila Brief

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Creative Brief that I wrote for a new organic tequila product, partt of my brandcamp application.

Creative Brief that I wrote for a new organic tequila product, partt of my brandcamp application.

Published in: Business, Technology
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  • 1. Segura TequilaCreative Brief
    By Jake Hirsch
    Logo Design
    By Jared Webb
    Summer 2009
  • 2. My Task: Organic Tequila
    Develop a new tequila product, name, and marketing strategy aimed at 21-30 year old young professionals,
    the “20 somethings.”
  • 3. The Big Picture
    There is more of a focus on being healthy than ever before.
    Drinking tequila is NOT conducive to a healthy lifestyle, but people drink it anyway.
    The tequila industry continues to show a strong growth in market size. It could be even BIGGER.
  • 4. Where Do We Fit?
    Our mission is to show people that they can continue drinking tequila, but in a healthier manner.
  • 5. Target
    The aspiring professional, still in the midst of transitioning from the freedoms of college to the structure of professional life.
    They are health conscious, ambitious and eager to prove themselves.
  • 6. Target
    But don’t be fooled, they are looking for a means to unwind from their daily grind.
    They want to succeed in their work life, and their nightlife.
    +
  • 7. The Problem
    These young professionals consume adult beverages on a regular basis, but too often pay the price the next day.
  • 8. The Insight
    They are looking to hang on to some of the freedoms of their pre-professional lives.
  • 9. We can give them what they need…
    A tequila that
    fits their lifestyle.
    Now they can say “We have one.”
    It’s called Segura.
  • 10. Competition: What We Promise
    It may not taste as smooth as Patron
    It may not inspire you with a Captain
    Segura promises that you will enjoy yesterday without losing tomorrow.
    • 100% Distilled ensures the highest quality.
    • 11. Organic ingredients mixed with natural herbs aid in easy digestion.
    • 12. The result: an easy wake up the next morning.
  • What We Are
    Segura is smart, confident and most importantly, balanced.
    Segura enables you to hold onto some of the freedoms in your life.
  • 13. THE END
    Thanks for checking out my Tequila Creative Brief!
    Feel free to leave any feedback you have in the comments section of my YouTube video!

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