Business Model TransformationHow to thrive as a Saas providerPresentation forCentre4Cloud – 30-5-2012                     ...
Agenda Key Benefits Key Risks Transformation                   31-05-12   2
SAAS Key Benefits for ISVs….                          A single version…global customer baseWu, Bin, Shuiguang Deng, Ying ...
SAAS Key Benefits for ISVs….                          A single version…global customer baseWu, Bin, Shuiguang Deng, Ying ...
SAAS Key Benefits for ISVs….                          A single version…global customer baseWu, Bin, Shuiguang Deng, Ying ...
SAAS Key Benefits for ISVs….                          A single version…global customer baseWu, Bin, Shuiguang Deng, Ying ...
SAAS Key Benefits for ISVs…. Network effects in distribution                               Source: Jamcracker.com   31-05...
SAAS Key Benefits for ISVs…. Flexible Low Entry Barrier Pricing Models                               Source SAP.com   31-...
SAAS Key Benefits for ISVs…. Support  Users from  Anywhere                               Source: Netsuite.com   31-05-12 ...
SAAS Key Benefits for ISVs….                        Segmenting Users Based on Actual UsageDuan, Ning, Xin Zhang, WeiSun, ...
SAAS Key Benefits for ISVs…. Getting Information in Return from Users                   Source: https://business.tomtom.c...
SAAS Key Benefits for ISVs…. No more piracy                           Source: Salesforce.com API   31-05-12   12
SAAS Key Benefits for ISVs…. Enable a Clear Strategy, Specialization,  Aggregation, etc.                               So...
SAAS Key Risks for ISVs…. Transforming your Skillset in Marketing,  Sales, Development, Support,                         ...
SAAS Key Risks for ISVs…. Fear of a Channel War with your VARs                                         31-05-12   15
SAAS Key Risks for ISVs…. Beating the Rich Desktop Performance                       Source: My fat and web mailclients  ...
SAAS Key Risks for ISVs…. Cannibalizing your license-based revenue model,                                                ...
SAAS Key Risks for ISVs…. Very Competitive Markets                    Source: http://paymentserviceproviders.info/   31-0...
SAAS Key Risks for ISVs….                          Security and Reliability, Cost, Service, CustomizationDas, C., G. Moha...
Making the Business Case for Transition                  PARTNER                               CUSTOMER                  N...
DirectionsApplegate LM. Emerging e-business models. Harvard Bus Rev 2001;79(1):
Business Model TransformationSummary          How to thrive as a Saas provider          Key Benefits for ISVs          Key...
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Centre4Cloud Tranforming to Saas Benefits, Risks and Business models for ISVs

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In this talk I gave to the cloud event organized May 30 2012 I presented some beneftis, risks and business model changes for ISVs

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Centre4Cloud Tranforming to Saas Benefits, Risks and Business models for ISVs

  1. 1. Business Model TransformationHow to thrive as a Saas providerPresentation forCentre4Cloud – 30-5-2012 Prof. dr. Jos van Hillegersberg Department of Industrial Engineering and Business Information Management – School of Management and Governance
  2. 2. Agenda Key Benefits Key Risks Transformation 31-05-12 2
  3. 3. SAAS Key Benefits for ISVs….  A single version…global customer baseWu, Bin, Shuiguang Deng, Ying Li, Jian Wu, and Jianwei Yin. 2011. “Reference Models for SaasOriented Business Workflow Management Systems.” In Services Computing (SCC), 2011 IEEE 31-05-12 3International Conference On, 242 –249. doi:10.1109/SCC.2011.118.
  4. 4. SAAS Key Benefits for ISVs….  A single version…global customer baseWu, Bin, Shuiguang Deng, Ying Li, Jian Wu, and Jianwei Yin. 2011. “Reference Models for SaasOriented Business Workflow Management Systems.” In Services Computing (SCC), 2011 IEEE 31-05-12 4International Conference On, 242 –249. doi:10.1109/SCC.2011.118.
  5. 5. SAAS Key Benefits for ISVs….  A single version…global customer baseWu, Bin, Shuiguang Deng, Ying Li, Jian Wu, and Jianwei Yin. 2011. “Reference Models for SaasOriented Business Workflow Management Systems.” In Services Computing (SCC), 2011 IEEE 31-05-12 5International Conference On, 242 –249. doi:10.1109/SCC.2011.118.
  6. 6. SAAS Key Benefits for ISVs….  A single version…global customer baseWu, Bin, Shuiguang Deng, Ying Li, Jian Wu, and Jianwei Yin. 2011. “Reference Models for SaasOriented Business Workflow Management Systems.” In Services Computing (SCC), 2011 IEEE 31-05-12 6International Conference On, 242 –249. doi:10.1109/SCC.2011.118.
  7. 7. SAAS Key Benefits for ISVs…. Network effects in distribution Source: Jamcracker.com 31-05-12 7
  8. 8. SAAS Key Benefits for ISVs…. Flexible Low Entry Barrier Pricing Models Source SAP.com 31-05-12 8
  9. 9. SAAS Key Benefits for ISVs…. Support Users from Anywhere Source: Netsuite.com 31-05-12 9
  10. 10. SAAS Key Benefits for ISVs….  Segmenting Users Based on Actual UsageDuan, Ning, Xin Zhang, WeiSun, Li Li, and Ke Hu. 2011.“Tenant Behavior Analysis inSoftware as a ServiceEnvironment.” In ServiceOperations, Logistics, andInformatics (SOLI), 2011 IEEEInternational Conference On,132 –137. 31-05-12 10
  11. 11. SAAS Key Benefits for ISVs…. Getting Information in Return from Users Source: https://business.tomtom.com/ 31-05-12 11
  12. 12. SAAS Key Benefits for ISVs…. No more piracy Source: Salesforce.com API 31-05-12 12
  13. 13. SAAS Key Benefits for ISVs…. Enable a Clear Strategy, Specialization, Aggregation, etc. Source: Ogone.com 31-05-12 13
  14. 14. SAAS Key Risks for ISVs…. Transforming your Skillset in Marketing, Sales, Development, Support, 31-05-12 14
  15. 15. SAAS Key Risks for ISVs…. Fear of a Channel War with your VARs 31-05-12 15
  16. 16. SAAS Key Risks for ISVs…. Beating the Rich Desktop Performance Source: My fat and web mailclients 31-05-12 16
  17. 17. SAAS Key Risks for ISVs…. Cannibalizing your license-based revenue model, 31-05-12 17
  18. 18. SAAS Key Risks for ISVs…. Very Competitive Markets Source: http://paymentserviceproviders.info/ 31-05-12 18
  19. 19. SAAS Key Risks for ISVs….  Security and Reliability, Cost, Service, CustomizationDas, C., G. Mohan, R. Roy, and S. Bhattacharya.2010. “Quo Vadis, SaaS a System DynamicsModel Based Enquiry into the SaaS Industry.” InInformation Management and Engineering(ICIME), 2010 The 2nd IEEE International 31-05-12 19Conference On, 732 –737.
  20. 20. Making the Business Case for Transition PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMERCAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS Source: http://www.businessmodelgeneration.com/ 31-05-12 20
  21. 21. DirectionsApplegate LM. Emerging e-business models. Harvard Bus Rev 2001;79(1):
  22. 22. Business Model TransformationSummary How to thrive as a Saas provider Key Benefits for ISVs Key Risks Business Model Transformation Prof.dr. Jos van Hillegersberg jvh@acm.org

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