Explorations from My Social Media Generation Applied Communication Research Center (CICA) Communication Faculty Universidad Anáhuac Jorge A. Hidalgo Toledo [email_address] June, 2009

Explorations from

My Social Media Generation

CONTENT Who are part of this generation ? How can we define it? What are their motivations? What is the point for them to connect and collaborate?

Who are part of this generation ?

How can we define it?

What are their motivations?

What is the point for them to connect and collaborate?

(Don Tapscott) “ Virtual communities are the new glue that binds their social networks. They are now moving this ethos to interactive areas of daily life such as work, education and consumption ” Fuente: Tapscott, D. & Williams (2007) Wikinomics: la nueva economía de las multitudes inteligentes. España: Paidós

CARACTERÍSTICAS DEL CIUDADANO HIPERMEDIAL They are looking for a peer to peer relationship MTV Generation Click y GenTxt Net Generation Media Generation My Media Generation My Social Media Generation Hyperconnected and permanently online Deeply committed with social media Hungry of expression Trust is their main digital capital Nomads of virtual communities Socially conscious and globally-oriented Respectful of diversity Analytical and creative They want to be loved, rich and famous Generation highly mediated

They are looking for a peer to peer relationship

Hyperconnected and permanently online

Deeply committed with social media

Hungry of expression

Trust is their main digital capital

Nomads of virtual communities

Socially conscious and globally-oriented

Respectful of diversity

Analytical and creative

They want to be loved, rich and famous

FEATURES FROM MY SOCIAL MEDIA GENERATION Fuente: basado en Rheingold, H. (2004) Multitudes inteligentes: La próxima revolución social (Smart Mobs), Barcelona: Gedisa Ito, M. (2001) Mobile phones, Japanese youth, and the re-placemente of social contact. Boston: Society for the Social Studies of Science Meetings Características Telephone tibes Space for private communication Communicate outside the parental control Spaces of intimacy, personalized, portable, accessible from anywhere Variable "I think of you" The content is not important. The message has meaning in itself; shows the esteem to the other. Ability to make decisions on the go Are linked and always present Through Social Media they express hatred, gossip, put to test their limits, they act as intermediaries and they express wishes

Telephone tibes

Space for private communication

Communicate outside the parental control

Spaces of intimacy, personalized, portable, accessible from anywhere

Variable "I think of you"

The content is not important.

The message has meaning in itself; shows the esteem to the other.

Ability to make decisions on the go

Are linked and always present

Through Social Media they express hatred, gossip, put to test their limits, they act as intermediaries and they express wishes

FEATURES FROM MY SOCIAL MEDIA GENERATION Fuente: Kasasniemi, E. Rautianen, P. (2002) Mobile culture of children and teenagers in Finland, en Aakhus, M y Katz, J. Perpetual contact: Mobile communication, private talk and public performaance. Cambridge: Cambridge University Press Mäenpäa, P. (2001) Mobile communication as a way of urban life en Gronow, J y Warde, A. Ordinary Consumption. Londres: Routledge . Características It is a way of sharing a moment in real time Sense of sharing life continuously It is a symbol of status, membership, shows their integration into social networks Build relationships and gain greater sense of independence and community It is a form of courtship in which there is no risk of rejection face to face It is a form of socialization messages Customization is a group exhibition The conversation is a symbol of commitment and loyalty

It is a way of sharing a moment in real time

Sense of sharing life continuously

It is a symbol of status, membership, shows their integration into social networks

Build relationships and gain greater sense of independence and community

It is a form of courtship in which there is no risk of rejection face to face

It is a form of socialization messages

Customization is a group exhibition

The conversation is a symbol of commitment and loyalty

FEATURES FROM MY SOCIAL MEDIA GENERATION Fuente: Tapscott, D (1998) Creciendo en un entorno digital: la Generación Net, Bogotá: McGrawHill Boyd, D. (2007) “ Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life“Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press. Características They grew up in an interactive environment Value the right to privacy, to have opinions and express them They want to be treated fairly Internet is their private space: don’t consider their home as "their space“ Teens have increasingly less access to public spaces On the Internet are free to manage their interactions, networks and identities Followers may have them as friends Learning the rules of social life: status, respect, trust and Gossip They want everything instantly

They grew up in an interactive environment

Value the right to privacy, to have opinions and express them

They want to be treated fairly

Internet is their private space: don’t consider their home as "their space“

Teens have increasingly less access to public spaces

On the Internet are free to manage their interactions, networks and identities

Followers may have them as friends

Learning the rules of social life: status, respect, trust and Gossip

They want everything instantly

FEATURES FROM MY SOCIAL MEDIA GENERATION They seek an emotional connection Youtube : Broadcast your self. Facebook: Socialcast. Twitter : Mindcast. Flickr: sharecast. Myspace: Emotionalcast. Blogger: Lifecast.

They seek an emotional connection

Youtube : Broadcast your self.

Facebook: Socialcast.

Twitter : Mindcast.

Flickr: sharecast.

Myspace: Emotionalcast.

Blogger: Lifecast.

FEATURES FROM MY SOCIAL MEDIA GENERATION The social rules The network is their living space: welcoming, attractive, they can make public manifestation of their identity Everything has become so attractive …

FEATURES FROM MY SOCIAL MEDIA GENERATION Their main motivation is the interconnection Fuente: Truly, madly, deeply engaged. Global Youth, Media and Technology, 2005 M usic Internet Mobile Devices Video games Community (membership) Personalization (identity) Self expression (Graphite the world with their voice)

Their main motivation is the interconnection