AEE Northeast Regional Conference April 13, 2008 Adventure Entrepreneur By: José H. González

Introduction Definitions Profile Companies mission statements Intraprenuer - Outward Bound Caribbean Semester Course Business plan – Aire Libre Workshop deconstruction

Introduction

Definitions

Profile

Companies mission statements

Intraprenuer - Outward Bound Caribbean Semester Course

Business plan – Aire Libre

Workshop deconstruction

Learning outcomes: Participants will develop a draft for a new experiential education program Participants will learn how to apply the knowledge from the entrepreneur field and the business sector into the experiential education Participants will explore what it takes to start a new experiential education program

Learning outcomes:

Participants will develop a draft for a new experiential education program

Participants will learn how to apply the knowledge from the entrepreneur field and the business sector into the experiential education

Participants will explore what it takes to start a new experiential education program

2.9 million businesses were launched in 1997, involving nearly 4 million people. Another 1 million people purchased 700,000 existing businesses that year www.nfibonline.com

2.9 million businesses were launched in 1997, involving nearly 4 million people. Another 1 million people purchased 700,000 existing businesses that year

www.nfibonline.com

More than two-thirds start in the owner's home, and only 21% initially employ someone besides the owner www.nfibonline.com

The National Federation of Independent Business estimates that over the lifetime of a business, 39% are profitable, 30% break even, and 30% lose money, with 1% falling in the "unable to determine” www.nfibonline.com

Adventure is an activity that comprises risky, dangerous and uncertain experiences. http://en.wikipedia.org/wiki/Adventure Entrepreneurship: Involves the recognition of opportunities (needs, wants, problems, and challenges) and the use of resources to implement innovative ideas for new, thoughtfully planned ventures. www.mvp.cfee.org/en/glossary.html

Adventure is an activity that comprises risky, dangerous and uncertain experiences. http://en.wikipedia.org/wiki/Adventure

Entrepreneurship: Involves the recognition of opportunities (needs, wants, problems, and challenges) and the use of resources to implement innovative ideas for new, thoughtfully planned ventures. www.mvp.cfee.org/en/glossary.html

Dreamers Live in the future Risk takers Self-Control Self-Confidence Comprehensive Awareness Realism The last 4 characteristics were taken from : http://www.businesstown.com/entrepreneur/article1.asp

Dreamers

Live in the future

Risk takers

Self-Control

Self-Confidence

Comprehensive Awareness

Realism

The last 4 characteristics were taken from : http://www.businesstown.com/entrepreneur/article1.asp

ENTREPRENEUR INSTRUCTOR

ENTREPRENEUR

INSTRUCTOR

Self-Employed Owns a job Example - An outdoor educator that works for several companies You make a per diem salary, therefore your profit is limited to your skills and your time. You do everything in the business. Business owner Owns a system or structure that is run by other people Example – For profit summer teenagers outdoor education programs The profit is dependent on the business performance, there is no limit You manage other people that do the work for you

Self-Employed

Owns a job

Example - An outdoor educator that works for several companies

You make a per diem salary, therefore your profit is limited to your skills and your time.

You do everything in the business.

Business owner

Owns a system or structure that is run by other people

Example – For profit summer teenagers outdoor education programs

The profit is dependent on the business performance, there is no limit

You manage other people that do the work for you

The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests. Google's mission is to organize the world's information and make it universally accessible and useful.

The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

Outward Bound Mission Statement ''To inspire character development and self-discovery in people of all ages and walks of life through challenge and adventure, and to impel them to achieve more than they ever thought possible, to show compassion for others and to actively engage in creating a better world."

Outward Bound Mission Statement

''To inspire character development and self-discovery in people of all ages and walks of life through challenge and adventure, and to impel them to achieve more than they ever thought possible, to show compassion for others and to actively engage in creating a better world."

“ The extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise” -Stephen R. Covey Jigsaw initiative

“ The extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise”

-Stephen R. Covey

Jigsaw initiative

Outward Bound Caribbean Semester Definition- Is the practice of entrepreneurial skills and approaches by or within a company or at home. Employees, perhaps engaged in a special project within a larger firm are supposed to behave as entrepreneurs, even though they have the resources and capabilities of the larger firm to draw upon. (Retrieved on march 20 th of 2008 from http://en.wikipedia.org/wiki/Intrapreneurship)

Outward Bound Caribbean Semester

Definition- Is the practice of entrepreneurial skills and approaches by or within a company or at home.

Employees, perhaps engaged in a special project within a larger firm are supposed to behave as entrepreneurs, even though they have the resources and capabilities of the larger firm to draw upon. (Retrieved on march 20 th of 2008 from http://en.wikipedia.org/wiki/Intrapreneurship)

1.Description of the program 4. Activities to be used in the program 5. Hazards of the new program environment 2. Screening and preparation of the participants 3.Staffing 6. Special hazards posed by the participant population 8. Equipment requirements 7. Procedures to deal with the hazards 9. Transportation requirement 10. Emergency procedure 12. Subcontracting of equipment or services 11. Emergency communication

Corporate Teambuilding and/or Challenge course programming Wilderness Expedition Women Only Courses Summer Camp Adventure Therapy Others

Corporate Teambuilding and/or Challenge course programming

Wilderness Expedition

Women Only Courses

Summer Camp

Adventure Therapy

Others

Executive summary The company Products or services Market and Competitors Sales and Marketing Operations Finances

Executive summary

The company

Products or services

Market and Competitors

Sales and Marketing

Operations

Finances

Read the chapter assigned and use the following key to code your text: Questions-? Inferring - I New knowledge – N Underline - …….

Read the chapter assigned and use the following key to code your text:

Questions-?

Inferring - I

New knowledge – N

Underline - …….

Justification Products and services Location Incorporation

Justification

Products and services

Location

Incorporation

Who are your customers Who is the competition Price of sale Breakeven point Markup Advertising and PR

Who are your customers

Who is the competition

Price of sale

Breakeven point

Markup

Advertising and PR

Background-Personal Staffing and Management SWOT analysis Hiring and training Salaries

Background-Personal

Staffing and Management

SWOT analysis

Hiring and training

Salaries

Starting budget Operating budget Capital equipment list Balance sheet: Assets – Liability = Net worth Breakeven analysis Pro Forma Income projection and cash flow Accounting and inventory control

Starting budget

Operating budget

Capital equipment list

Balance sheet:

Assets – Liability = Net worth

Breakeven analysis

Pro Forma Income projection and cash flow

Accounting and inventory control

10 minutes before we start with the silent gallery, follow by the presentations. The business Marketing plan Management plan Financial plan

10 minutes before we start with the silent gallery, follow by the presentations.

Examples Roberto Clemente Park Weed and Seed at risk program Windsor Mountain Villa Campestre

Examples

Roberto Clemente Park

Weed and Seed at risk program

Windsor Mountain

Villa Campestre

Register your company and register your website as soon as possible. Purchase a copy of the books Administrative Practices of AEE Accredited Programs and the AEE Manual of Accreditation Standards for Adventure Programs. Take an accounting class and then hire an accountant.

Register your company and register your website as soon as possible.

Purchase a copy of the books Administrative Practices of AEE Accredited Programs and the AEE Manual of Accreditation Standards for Adventure Programs.

Take an accounting class and then hire an accountant.

Read about the legal issues facing the industry ( www.nolo.com ) you are in and then hire a lawyer. Incorporate your business Start at least one partnership Explore the following companies for insurance policy: K&K, WOGA and Stratus

Read about the legal issues facing the industry ( www.nolo.com ) you are in and then hire a lawyer.

Incorporate your business

Start at least one partnership

Explore the following companies for insurance policy: K&K, WOGA and Stratus

Always pay with checks (it is easy for your CPA) or with your business visa/master card (it will give you the miles you need to go to Patagonia) Offer free short programs to potential clients and let them ask you for more – and pay for it next time! It is easier to retain a client than it is to recruit a new one.

Always pay with checks (it is easy for your CPA) or with your business visa/master card (it will give you the miles you need to go to Patagonia)

Offer free short programs to potential clients and let them ask you for more – and pay for it next time!

It is easier to retain a client than it is to recruit a new one.

http://www.entrepreneurbeginner.com/index.html - Good advice for start-ups. They have a good podcast as well. http://tsbom.com/d/ - Excellent website with many ready-made business forms. They have a good podcast as well. http://www.nhsbdc.org/toolkit/files/busplans.htm - Good business plan outline and example.

http://www.entrepreneurbeginner.com/index.html - Good advice for start-ups. They have a good podcast as well.

http://tsbom.com/d/ - Excellent website with many ready-made business forms. They have a good podcast as well.

http://www.nhsbdc.org/toolkit/files/busplans.htm - Good business plan outline and example.

www.sba.gov www.score.org www.morebusiness.com www.irs.gov www.entrepreneur.com www.mynewcompany.com www.dbaform.com

www.sba.gov

www.score.org

www.morebusiness.com

www.irs.gov

www.entrepreneur.com

www.mynewcompany.com

www.dbaform.com

Presentation topic Teaching strategy Materials Instructors notes Entrepreneur profile BBK Pictures of entrepreneur and experiential educators Make sure to ask participant to use the worksheet to record their ideas Mission Statements Creative writing Examples of mission statements Frontload the initiative with Outward Bound mission statement How to start your own program Jigsaw Caribbean semester brochure Divide the group into subgroups of 6 participants Business plan 1. Questioning, inferring, new knowledge 2. Read out loud All 4 chapters of Aire Libre’s business plan Divide the current group by business plan chapters into four groups Business plan Gallery Newsprint Give them 5 minutes to have a silent gallery and then discuss the new business by having each group present their business

Cheers, José Now it's your turn to start your own experiential education business!