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The Social Enterprise – October 2012
Executive Summary                        John Maloney
                                              Colabria
                                   San Francisco, CA, 94108
                                            (415) 902-9676
                               john.maloney@colabria.com
                                       http://colabria.com/
Agenda
• What Is It?

• Why Do You Care?

• Social Architecture

• Governance

• Next Steps



           Copyright © 2012 Society of Information Management. All Rights Reserved.   2
The Social Enterprise
 • Applies commercial business strategies for human
   and environmental benefits
 • Non-profits, NGOs, Charities, B-Corporations




                                    “I respectfully ask that Salesforce stops
                                    its attempts to trademark the phrase
                                    'social enterprise'. It brings unnecessary
                                    confusion to the marketplace.”


                                                                            - Muhammad Yunus
          Copyright © 2012 Society of Information Management. All Rights Reserved.       3
The Social Enterprise - Salesforce




        Copyright © 2012 Society of Information Management. All Rights Reserved.   4
The Social Enterprise - APC
• Core enterprise business activities
  using social network services

• Enterprise roadmap, framework,
  architecture, and standards to lead
  the social enterprise

• best-of-breed social enterprise
  methods, practices and methods

• Actionable knowledge to propel an
  Enterprise Social Architecture
           Copyright © 2012 Society of Information Management. All Rights Reserved.   5
The Social Enterprise - Definitions
• Social Network - Structures of roles,
  links and exchanges

• Social Network Analysis (SNA) - Study
  of structures and relationships

• Social Networking Service - Online
  offerings for social networks

• Social Media - Interactive technologies
  to advance communication

           Copyright © 2012 Society of Information Management. All Rights Reserved.   6
Why Do You Care? (Part One)
 Old Focus        New Focus                                 Advantages
Distributed      Cloud Computing                            Service Delivery
Platforms        Internet of Things                         Ubiquitous Computing
Lifecycles       Relationships                              Solution Velocity
Departments      Crowdsourcing                              Emergence, Self-Organizing
Transaction      Interactions                               The Social Enterprise




              Copyright © 2012 Society of Information Management. All Rights Reserved.   7
Cloud Computing




  “Buy Versus Build” has become “There’s An App for That!”
           Copyright © 2012 Society of Information Management. All Rights Reserved.   8
Ubiquitous Computing




                                                                                  Public Domain

       Copyright © 2012 Society of Information Management. All Rights Reserved.               9
The Age of Any

         Anything                                      Anywhere

                               Ubiquitous
                               Computing


           Anyone                                        Anytime



       Copyright © 2012 Society of Information Management. All Rights Reserved.   10
Relationships
Agile
• Small releases
• Responding to change
• Individuals and interactions



 DevOps (Development plus Operation)                                             Data Center
                                                                                 Automation
  •   Frequent releases
  •   Cloud infrastructure
  •   Profound collaboration
  •   Data center automation                                       Software                 User
                                                                 Development             Acceptance
                            DevOps
             Copyright © 2012 Society of Information Management. All Rights Reserved.            11
Relationships




        Copyright © 2012 Society of Information Management. All Rights Reserved.   12
Relationships




        Copyright © 2012 Society of Information Management. All Rights Reserved.   13
Crowd Business Models




       Copyright © 2012 Society of Information Management. All Rights Reserved.   14
Transactions to Interactions




               © 2009. Solimar Systems, Inc.



        Processes to Activities
       Copyright © 2012 Society of Information Management. All Rights Reserved.   15
Why Do We Care? (Part Two)

 Old Focus      New Focus                          Advantages
Content         Context                            Relevance, Flow and Emergence
Objectives      Outcomes                           Transformation
Governance      Leadership                         Shared Imagination
Training        Learning                           Competitiveness
Frameworks      Roles                              Agility
Help Desks      Communities                        Sustainability




             Copyright © 2012 Society of Information Management. All Rights Reserved.   16
Social Enterprise Vapor
Concept                    Salesforce               Advantage
Cloud Service             Touch                     App & Data Ubiquity
Communities               Chatter                   Business Ecosystems
Crowdsourcing             Data.com                  Data Integrity
Social Data Feeds         Social                    Social Integration
Enterprise Box            Chatterbox                File Sharing
Social HR                 Work.com                  Performance
Unified Identity          Identity                  ID Management


                                 20 Sept 2012
      “Salesforce is brazenly circumventing IT… “
    “Desperate.” - Gartner          ”Too much.” - CIO Editor
                 Copyright © 2012 Society of Information Management. All Rights Reserved.   17
Enterprise Architecture
 • Organizing logic for business activities and IT
 • Infrastructure for the company's operating model
 Examples: Generic, Zachman, Gartner, SOA, Custom




           Copyright © 2012 Society of Information Management. All Rights Reserved.   18
The Social Enterprise Stack




        Copyright © 2012 Society of Information Management. All Rights Reserved.   19
Technical Infrastructure




        Copyright © 2012 Society of Information Management. All Rights Reserved.   20
Social Network Services




        Copyright © 2012 Society of Information Management. All Rights Reserved.   21
Social Network Services
• More Pervasive Than Electricity

• Bring Your Own Device (BYOD)

• Enormous Enterprise Opportunity




           Copyright © 2012 Society of Information Management. All Rights Reserved.   22
Enterprise Social Architecture
   Properties and Structures of Social Technologies
         to Advance Core Business Activities
                                       Social
                                      Objects
              Privacy                                         Identity



             Social                                           Social
            Analytics                                         Graphs
                                     Activity
                                     Streams
         Copyright © 2012 Society of Information Management. All Rights Reserved.   23
Social Objects
• The Things That Make Us Social

• Catalyst of Collaboration

• Examples
   Tweets, Posts, Blogs, Pictures
   Shared Goals and Objectives
   Events, Documents, Skills

• Interactions not Transactions

   Social technology matters most how it is used,
   not how it works.
            Copyright © 2012 Society of Information Management. All Rights Reserved.   24
Social Objects - Best of Breed
• Imagine failed relationships -
  “We just didn’t have much in
  common” (lack of social objects)

• Catalyst of Collaboration

• Next Practices
   Flicker, Instagram, Twitter
   Published Goals & Objectives
   Googleplex sharing cubes,
    vast whiteboards, huddles,
    video games, pool tables,
    pianos, food
            Copyright © 2012 Society of Information Management. All Rights Reserved.   25
Identity Management
• The “Five A’s” - Awareness, Authentication,
  Authorization, Access, Audit

• Foundations of Role-based Computing and Social
  Provisioning




           Copyright © 2012 Society of Information Management. All Rights Reserved.   26
Identity Management
• Self-service

• HR activation/deactivation

• Federated Single Sign On (SSO)
• Expand to hundreds of small
  applications

• Vast offerings, protocols

• Chaotic marketplace and
  practices
            Copyright © 2012 Society of Information Management. All Rights Reserved.   27
Social Graphs
• The Building Blocks of Enterprise Social Architecture

• Three Elements:
  • In Mathematics: Node, Link, Exchange
  • In Social Enterprise: Role, Connection, Interaction
      Traditional                  The Social Enterprise




            Copyright © 2012 Society of Information Management. All Rights Reserved.   28
Social Graphs
• Make sense of The Social Enterprise




           Copyright © 2012 Society of Information Management. All Rights Reserved.   29
Activity Streams
• Syndication of social objects and individual actions
•
  Appearing in Middleware - Tibbr, CRM - Chatter, ERP
  - SAP Streamwork, Everywhere - Yammer

• Also Known as Micro-blogging, LifeStreaming,
  Facebook, and, of course, Twitter




           Copyright © 2012 Society of Information Management. All Rights Reserved.   30
Social Analytics
• Measurement and analysis
  of social strategies, tactics
  and technologies vis-à-vis
  core business activities

• Answers “what is the
  impact of social
  technology?”

• Propels, guides and refines
  the enterprise social
  architecture
            Copyright © 2012 Society of Information Management. All Rights Reserved.   31
Privacy
• Rights and capabilities to
  control information

• Not the opposite of
  transparency

• A matter of culture and
  structure central to the
  enterprise social architecture

• The expectation of knowing
  who is looking
            Copyright © 2012 Society of Information Management. All Rights Reserved.   32
Privacy Principles
Australian Private Sector                                                      NSA Stellar Wind
Principle 1 - Collection                                                        Wasatch Range
Principle 2 - Use and disclosure
Principle 3 - Data quality
Principle 4 - Data security
Principle 5 - Openness
Principle 6 - Access and correction
Principle 7 - Identifiers
Principle 8 - Anonymity
Principle 9 - Trans-border data flows
Principle 10 - Sensitive information
http://privacy.gov.au

                                                                                     Shhhh…
                                                                                 http://nsa.gov/
                Copyright © 2012 Society of Information Management. All Rights Reserved.           33
Enterprise Social Architecture
   Properties and Structures of Social Technologies
         to Advance Core Business Activities
                                       Social
                                      Objects
              Privacy                                         Identity



             Social                                           Social
            Analytics                                         Graphs
                                     Activity
                                     Streams
         Copyright © 2012 Society of Information Management. All Rights Reserved.   34
Governance Practices
• Ideation versus rule-based

• Constitutional-style governance on
  the rise

• Embrace complexity not
  predictability

• Role of leadership



           Copyright © 2012 Society of Information Management. All Rights Reserved.   35
Ideation
1. We have trust and respect for
   individuals.

2. We focus on a high level of
   achievement and contribution.

3. We conduct our business with
   uncompromising integrity.

4. We achieve our common objectives
   through teamwork.

5. We encourage flexibility and
   innovation.
              Copyright © 2012 Society of Information Management. All Rights Reserved.   36
Constitutional Governance
Subsidiarity - matters ought to be
handled by the smallest, lowest
and or least centralized authority
capable of addressing that matter
effectively.

Distributism - the means of
production should be spread as
widely as possible among the
general populace, rather than
being controlled centrally.



               Copyright © 2012 Society of Information Management. All Rights Reserved.   37
Embrace Complexity
• Dynamic networks
  of interaction

• Aid self-
  organization

• Depend on
  emergence




           Copyright © 2012 Society of Information Management. All Rights Reserved.   38
Role of Leadership




                                                       “Move from command and
                                                       control to cultivate and
                                                       coordinate.”


                                                                             Thomas Malone
                                                                    Professor of Management
                                                             MIT Sloan School of Management
        Copyright © 2012 Society of Information Management. All Rights Reserved.         39
Research Questions
• Social Graphs and Analytics - What is
  really working?

• Activity Streams - What are the
  applications in manufacturing and
  sales?

• Identity & Privacy- What are the Next
  Practices?

• Enterprise Social Architecture - What
  are the newest discoveries?
           Copyright © 2012 Society of Information Management. All Rights Reserved.   40
The Social Enterprise – October 2012
Executive Summary                        John Maloney
                                              Colabria
                                   San Francisco, CA, 94108
                                            (415) 902-9676
                               john.maloney@colabria.com
                                       http://colabria.com/

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The Social Enterprise

  • 1. The Social Enterprise – October 2012 Executive Summary John Maloney Colabria San Francisco, CA, 94108 (415) 902-9676 john.maloney@colabria.com http://colabria.com/
  • 2. Agenda • What Is It? • Why Do You Care? • Social Architecture • Governance • Next Steps Copyright © 2012 Society of Information Management. All Rights Reserved. 2
  • 3. The Social Enterprise • Applies commercial business strategies for human and environmental benefits • Non-profits, NGOs, Charities, B-Corporations “I respectfully ask that Salesforce stops its attempts to trademark the phrase 'social enterprise'. It brings unnecessary confusion to the marketplace.” - Muhammad Yunus Copyright © 2012 Society of Information Management. All Rights Reserved. 3
  • 4. The Social Enterprise - Salesforce Copyright © 2012 Society of Information Management. All Rights Reserved. 4
  • 5. The Social Enterprise - APC • Core enterprise business activities using social network services • Enterprise roadmap, framework, architecture, and standards to lead the social enterprise • best-of-breed social enterprise methods, practices and methods • Actionable knowledge to propel an Enterprise Social Architecture Copyright © 2012 Society of Information Management. All Rights Reserved. 5
  • 6. The Social Enterprise - Definitions • Social Network - Structures of roles, links and exchanges • Social Network Analysis (SNA) - Study of structures and relationships • Social Networking Service - Online offerings for social networks • Social Media - Interactive technologies to advance communication Copyright © 2012 Society of Information Management. All Rights Reserved. 6
  • 7. Why Do You Care? (Part One) Old Focus New Focus Advantages Distributed Cloud Computing Service Delivery Platforms Internet of Things Ubiquitous Computing Lifecycles Relationships Solution Velocity Departments Crowdsourcing Emergence, Self-Organizing Transaction Interactions The Social Enterprise Copyright © 2012 Society of Information Management. All Rights Reserved. 7
  • 8. Cloud Computing “Buy Versus Build” has become “There’s An App for That!” Copyright © 2012 Society of Information Management. All Rights Reserved. 8
  • 9. Ubiquitous Computing Public Domain Copyright © 2012 Society of Information Management. All Rights Reserved. 9
  • 10. The Age of Any Anything Anywhere Ubiquitous Computing Anyone Anytime Copyright © 2012 Society of Information Management. All Rights Reserved. 10
  • 11. Relationships Agile • Small releases • Responding to change • Individuals and interactions DevOps (Development plus Operation) Data Center Automation • Frequent releases • Cloud infrastructure • Profound collaboration • Data center automation Software User Development Acceptance DevOps Copyright © 2012 Society of Information Management. All Rights Reserved. 11
  • 12. Relationships Copyright © 2012 Society of Information Management. All Rights Reserved. 12
  • 13. Relationships Copyright © 2012 Society of Information Management. All Rights Reserved. 13
  • 14. Crowd Business Models Copyright © 2012 Society of Information Management. All Rights Reserved. 14
  • 15. Transactions to Interactions © 2009. Solimar Systems, Inc. Processes to Activities Copyright © 2012 Society of Information Management. All Rights Reserved. 15
  • 16. Why Do We Care? (Part Two) Old Focus New Focus Advantages Content Context Relevance, Flow and Emergence Objectives Outcomes Transformation Governance Leadership Shared Imagination Training Learning Competitiveness Frameworks Roles Agility Help Desks Communities Sustainability Copyright © 2012 Society of Information Management. All Rights Reserved. 16
  • 17. Social Enterprise Vapor Concept Salesforce Advantage Cloud Service Touch App & Data Ubiquity Communities Chatter Business Ecosystems Crowdsourcing Data.com Data Integrity Social Data Feeds Social Social Integration Enterprise Box Chatterbox File Sharing Social HR Work.com Performance Unified Identity Identity ID Management 20 Sept 2012 “Salesforce is brazenly circumventing IT… “ “Desperate.” - Gartner ”Too much.” - CIO Editor Copyright © 2012 Society of Information Management. All Rights Reserved. 17
  • 18. Enterprise Architecture • Organizing logic for business activities and IT • Infrastructure for the company's operating model Examples: Generic, Zachman, Gartner, SOA, Custom Copyright © 2012 Society of Information Management. All Rights Reserved. 18
  • 19. The Social Enterprise Stack Copyright © 2012 Society of Information Management. All Rights Reserved. 19
  • 20. Technical Infrastructure Copyright © 2012 Society of Information Management. All Rights Reserved. 20
  • 21. Social Network Services Copyright © 2012 Society of Information Management. All Rights Reserved. 21
  • 22. Social Network Services • More Pervasive Than Electricity • Bring Your Own Device (BYOD) • Enormous Enterprise Opportunity Copyright © 2012 Society of Information Management. All Rights Reserved. 22
  • 23. Enterprise Social Architecture Properties and Structures of Social Technologies to Advance Core Business Activities Social Objects Privacy Identity Social Social Analytics Graphs Activity Streams Copyright © 2012 Society of Information Management. All Rights Reserved. 23
  • 24. Social Objects • The Things That Make Us Social • Catalyst of Collaboration • Examples  Tweets, Posts, Blogs, Pictures  Shared Goals and Objectives  Events, Documents, Skills • Interactions not Transactions Social technology matters most how it is used, not how it works. Copyright © 2012 Society of Information Management. All Rights Reserved. 24
  • 25. Social Objects - Best of Breed • Imagine failed relationships - “We just didn’t have much in common” (lack of social objects) • Catalyst of Collaboration • Next Practices  Flicker, Instagram, Twitter  Published Goals & Objectives  Googleplex sharing cubes, vast whiteboards, huddles, video games, pool tables, pianos, food Copyright © 2012 Society of Information Management. All Rights Reserved. 25
  • 26. Identity Management • The “Five A’s” - Awareness, Authentication, Authorization, Access, Audit • Foundations of Role-based Computing and Social Provisioning Copyright © 2012 Society of Information Management. All Rights Reserved. 26
  • 27. Identity Management • Self-service • HR activation/deactivation • Federated Single Sign On (SSO) • Expand to hundreds of small applications • Vast offerings, protocols • Chaotic marketplace and practices Copyright © 2012 Society of Information Management. All Rights Reserved. 27
  • 28. Social Graphs • The Building Blocks of Enterprise Social Architecture • Three Elements: • In Mathematics: Node, Link, Exchange • In Social Enterprise: Role, Connection, Interaction Traditional The Social Enterprise Copyright © 2012 Society of Information Management. All Rights Reserved. 28
  • 29. Social Graphs • Make sense of The Social Enterprise Copyright © 2012 Society of Information Management. All Rights Reserved. 29
  • 30. Activity Streams • Syndication of social objects and individual actions • Appearing in Middleware - Tibbr, CRM - Chatter, ERP - SAP Streamwork, Everywhere - Yammer • Also Known as Micro-blogging, LifeStreaming, Facebook, and, of course, Twitter Copyright © 2012 Society of Information Management. All Rights Reserved. 30
  • 31. Social Analytics • Measurement and analysis of social strategies, tactics and technologies vis-à-vis core business activities • Answers “what is the impact of social technology?” • Propels, guides and refines the enterprise social architecture Copyright © 2012 Society of Information Management. All Rights Reserved. 31
  • 32. Privacy • Rights and capabilities to control information • Not the opposite of transparency • A matter of culture and structure central to the enterprise social architecture • The expectation of knowing who is looking Copyright © 2012 Society of Information Management. All Rights Reserved. 32
  • 33. Privacy Principles Australian Private Sector NSA Stellar Wind Principle 1 - Collection Wasatch Range Principle 2 - Use and disclosure Principle 3 - Data quality Principle 4 - Data security Principle 5 - Openness Principle 6 - Access and correction Principle 7 - Identifiers Principle 8 - Anonymity Principle 9 - Trans-border data flows Principle 10 - Sensitive information http://privacy.gov.au Shhhh… http://nsa.gov/ Copyright © 2012 Society of Information Management. All Rights Reserved. 33
  • 34. Enterprise Social Architecture Properties and Structures of Social Technologies to Advance Core Business Activities Social Objects Privacy Identity Social Social Analytics Graphs Activity Streams Copyright © 2012 Society of Information Management. All Rights Reserved. 34
  • 35. Governance Practices • Ideation versus rule-based • Constitutional-style governance on the rise • Embrace complexity not predictability • Role of leadership Copyright © 2012 Society of Information Management. All Rights Reserved. 35
  • 36. Ideation 1. We have trust and respect for individuals. 2. We focus on a high level of achievement and contribution. 3. We conduct our business with uncompromising integrity. 4. We achieve our common objectives through teamwork. 5. We encourage flexibility and innovation. Copyright © 2012 Society of Information Management. All Rights Reserved. 36
  • 37. Constitutional Governance Subsidiarity - matters ought to be handled by the smallest, lowest and or least centralized authority capable of addressing that matter effectively. Distributism - the means of production should be spread as widely as possible among the general populace, rather than being controlled centrally. Copyright © 2012 Society of Information Management. All Rights Reserved. 37
  • 38. Embrace Complexity • Dynamic networks of interaction • Aid self- organization • Depend on emergence Copyright © 2012 Society of Information Management. All Rights Reserved. 38
  • 39. Role of Leadership “Move from command and control to cultivate and coordinate.” Thomas Malone Professor of Management MIT Sloan School of Management Copyright © 2012 Society of Information Management. All Rights Reserved. 39
  • 40. Research Questions • Social Graphs and Analytics - What is really working? • Activity Streams - What are the applications in manufacturing and sales? • Identity & Privacy- What are the Next Practices? • Enterprise Social Architecture - What are the newest discoveries? Copyright © 2012 Society of Information Management. All Rights Reserved. 40
  • 41. The Social Enterprise – October 2012 Executive Summary John Maloney Colabria San Francisco, CA, 94108 (415) 902-9676 john.maloney@colabria.com http://colabria.com/