Search Engine, SEO and Google Algorithms

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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page …

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine(SERP) -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

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  • 1. SEO vs Google Algorithms http://getfblike.com/
  • 2. What is Search Engine? http://getfblike.com/
  • 3. Search Engine Definition: An internet-based tool that searches a websites for a particular term, phrase or text specified by the user. 100 Billion Searches Each Month! By 2013, search volume has grown upto 2 Trillions searches annually.
  • 4. How does Search Engine works?
  • 5. Crawling & Indexing New web-page Without links, the engines might never find this page http://getfblike.com/
  • 6. Organic vs Paid Search Pay per click: is an internet advertisement used to direct traffic to websites, in which advertiser pay the publishers when the ad is clicked. Paid Organic
  • 7. Google Algorithms http://getfblike.com/
  • 8. Google Algorithms Rollout 2010 2011 2012 2013
  • 9. What is PageRank? ● Definition: It is an algorithm used by Google web search engine to rank websites in their search engine results. ● Google crawls websites in decreasing order of PageRank. ● PageRank is a whole number between 0 and 10. ● Most popular websites=PageRank 10 Least popular websites=PageRank 0. ● Twitter= PageRank 10 Facebook= PageRank 9 Google= PageRank 9 http://getfblike.com/
  • 10. Why is Search Engine Marketing important? ● 85% of all traffic on the internet is referred to by search engines. ● 90% of all users don’t look past the first 30 results (most only view top 10). ● Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized. ● Cost-effective advertising. ● Clear and measurable ROI (return on investment). ● Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Profit http://getfblike.com/
  • 11. What is SEO? http://getfblike.com/
  • 12. Search Engine Optimization ● Definition: It is a technique which helps search engines find and rank your site higher than the millions of other sites in response to the search query. ● SEO also refers to the process of “optimizing” both the on-page and off-page ranking factors in order to increase relevant traffic to a website. ● SEO helps search engines figure out what each page is about, and how it may be useful for users. ● Without SEO, many websites remain invisible to the search engines. http://getfblike.com/
  • 13. Search Engine Optimization Off-page Optimization Techniques: ● Blog Submission ● Directory Submission ● Social Bookmarking ● Ad Posting On-page Optimization Techniques: ● Content ● Meta tag optimization ● Sitemap & robot.txt ● URL Structure Note: More link-building, more is traffic, higher is the PageRank. http://getfblike.com/
  • 14. Off-page SEO http://getfblike.com/
  • 15. Blog Submission Blogs are way to share facts, ideas and opinions directly between people.
  • 16. Directory Submission Directory submission is the process of submitting site URL to website directory.
  • 17. Social Bookmarking Social bookmarking is a way of sharing sites or pages of a website that we come across with the online community.
  • 18. Ads Posting
  • 19. Social media effect
  • 20. On-page SEO http://getfblike.com/
  • 21. Crawlability/Link Architecture Well structured/linked websites are easily crawlable.
  • 22. Avoid Duplicate content Duplicate content are contents that appears on the Internet in one or more than one places(URL).
  • 23. URL Structuring URL should be search friendly. www.nationalgeographic.com/animals/african-elephants Informative domain name Shallow folder structure with relevant words Keywords in page name,separated by hyphen http://getfblike.com/
  • 24. Sitemap (HTML & XML) Sitemap is a simple page that displays the structure of website. HTML Sitemap: for the users XML Sitemap: for the search engines http://getfblike.com/
  • 25. Restrict crawling with robot.txt A “robot.txt” file tells search engine whether they can access or crawl parts of the sites. This file is placed in the root directory of the website. http://getfblike.com/
  • 26. Important tags http://getfblike.com/
  • 27. Title tag http://getfblike.com/
  • 28. Meta Descriptions http://getfblike.com/
  • 29. Tag Length Recommendation
  • 30. White Hat vs Black Hat SEO http://getfblike.com/
  • 31. Black Hat SEO ● Hidden Content: Stuffed content as keyword within comments/ website code. ● Meta Description: It describes content of your website. CORRECT: <meta name=”description” content=”We are an online marketing agency providing digital marketing service. If you need SEM or SEO we can help you @www.seohelper.com”> INCORRECT: <meta name=”description” content=”MadeUp restaurant website is the best. Our restaurant is better than any other, good food restaurant. We are the best @www.madeup.com”>
  • 32. White Hat SEO ● Content should be genuine and of good quality. ● Using Structural mark-up makes easy for search engine( heading tags). ● Effective use of keywords. ● Quality inbound links. http://getfblike.com/
  • 33. Google Planning SEO Future ● By HummingBird update 2013, Google is using SSL encryption search result both for signed in, not signed in users. ● With further updates, search engine got better understanding of the concepts of human being language, rather then few scattered words i.e. “human friendly” searches than ever. ● This gave better handle for “conversational” search queries. ex: “golden gate pictures” “give me some pictures of the golden gate pictures” ● With increase in smartphone & tablet use, 2014 will be year of mobile SEO. Websites mobile performance matters for SEO ranking. http://getfblike.com/
  • 34. Thank You http://getfblike.com/