Author as Entrepreneur: Survive and Thrive as an Author

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Authors - you need to treat your writing as a business. It's NOT as hard as it sounds or yucky. This presentation walks you through what you need step by step.

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Author as Entrepreneur: Survive and Thrive as an Author

  1. 1. Author as Entrepreneur Julie Hedlund www.juliehedlund.com
  2. 2. YOU are the CEO of Your Career
  3. 3. Your Business = Writing and Writing-Related Income Invest in your business Promote your business
  4. 4. Write press releases Create curriculum guide BYO website Create book trailer Create SWAG Set up blog tour Hire PR/Marketing firm Hire expert to create CG Hire web designer Professional trailer Graphic designer Outsource blog tour
  5. 5. Business Cards Real Estate Products and Services Customers Means of promoting Products and Services
  6. 6. AuthorIce Cream Shop
  7. 7. Home page About page Books page (if published) Products/Services page Contact
  8. 8. Events page Speaker page Media Kit Testimonials/Reviews Resources for writers, teachers, kids, etc.
  9. 9. Ice Cream Shop Author
  10. 10. Facebook may fail Twitter may tank Your blog might blow up HOW will you keep in touch with your customers?
  11. 11. Freebie/Ethical Bribe An eBook on an area of expertise A video tutorial or interview Exclusive content A list of tips or tools Worksheets or templates
  12. 12. CONTENT THAT IS USEFUL TO YOUR AUDIENCE Regular communication Newsletter schedule Auto-responders One-off mailings Mix helpful, information-only content with promotional (3:1) Remember - they WANT to hear from you!
  13. 13. AuthorIce Cream Shop Books Courses/Workshops School Visits Coaching Critiques Online Tutorials Lesson Plans
  14. 14. MAKE YOUR WORK WORK FOR YOU
  15. 15. AuthorIce Cream Shop Blogging Videos Social Media Facebook Twitter Google+ Pinterest Goodreads In-Person Events PR/Traditional Media
  16. 16. “A blog can forge a powerful new identity for writers online, and become an adrenaline charged mainline into the hearts and minds of readers.” -- Dan Blank
  17. 17. Writing practice Website traffic Establish expertise Find a tribe Enables reciprocity Audience connection/interaction Repurpose content Hub of social media spokes
  18. 18. 1 billion UNIQUE YouTube visitors per MONTH YouTube is second largest search-engine in the world 6 BILLION hours of YouTube watched per month By 2017, 80-90% of Internet traffic will be video That’s where your readers are!
  19. 19. Welcome video for your website Testimonials Video newsletters/vlogs Video presentations/tutorials Interviews Book readings
  20. 20. Key word is SOCIAL You DON’T have to be everywhere! Choose and focus It CAN be fun AND creative No more whining!
  21. 21. juliehedlund.com facebook.com/JulieFHedlund twitter: @JulieFHedlund
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