Twitter Hashtags

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This is a simple, 10-minute presentation to explain hashtags to a client considering incorporating them into a trade show marketing program.

This is a simple, 10-minute presentation to explain hashtags to a client considering incorporating them into a trade show marketing program.

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  • 1. James Heckman Little Wolf Inc.
  • 2.  Hype aside, Twitter is nothing more than a blogging platform  Limit on posts to 140 characters  Originally mobile text based, now online as well  Individuals own free accounts on Twitter  Six million people use Twitter, estimated to grow to 12 million by the end of 2009
  • 3.  Individuals post comments at will about whatever interests them  Individuals are responsible for their own posts  No centralized editorial control  Two primary methods to interact via Twitter  Follow  Hashtags
  • 4. “Follow” is simply about choosing to view the posts of someone else on your Twitter page
  • 5.  Hashtags are a convention on Twitter to use the platform’s search function for conversation  Hashtag is any keyword, preceeded by “#” (typically 6- 8 characters)  No one owns a hashtag  There is nowhere to register a hashtag  People just decide to start using one
  • 6. Chicago American Marketing Association uses #chiama (chicago ama) to promote upcoming events, live Twitter those events or post on any other marketing related topic in Chicago. Board members use it on Twitter in the hope that a significant portion of the Chicago marketing community to join the conversation. Chicago AMA does not own or control #chiama
  • 7. Sally is at a conference posting to Twitter, as is Jack. They do not know each other, nor are they connected on Twitter. Therefore, they can’t interact … New New information information
  • 8. By using the same hashtag, Sally and Jack and use the search function in Twitter to hold a conversation. New Good idea! information #hashtag #hashtag
  • 9.  Sally and Jack could make up their own hashtag and use it at any time  Since they can only converse if they chose to use the same hashtag, conference organizers are well advised to suggest a common hashtag  Simple & easy to remember  Keep it to 6-8 characters or so  Catchy and easily identifiable 9
  • 10. James Heckman President Little Wolf, Inc. Office – 630-281-4095 Mobile – 630-877-6903 jheckman@littlewolfonline.com Please connect: LinkedIn: www.linkedin.com/in/jamesheckman Twitter: www.twitter.com/jheckman Facebook: www.jamesheckman.com 10