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Building Community - Online and Otherwise
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Building Community - Online and Otherwise

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This presentation was originally given on June 25, 2010 at a Catalyzing Collaboration networking event. Catalyzing Collaboration (www.catalyzing.net) is an organization dedicated to building a …

This presentation was originally given on June 25, 2010 at a Catalyzing Collaboration networking event. Catalyzing Collaboration (www.catalyzing.net) is an organization dedicated to building a vibrant, productive life science community in Chicago by building relationships between academia, researchers, investors and executives at Chicago-area life sciences companies.

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Transcript

  • 1. 1
    Bright ideas Explained
    James Heckman
    President
    Little Wolf
    Building community
  • 2. Building Community
    What is a community?
    How do you build one?
    The legal stuff
    Defining your role
    2
  • 3. What is a Community?
    3
  • 4. How do you build one?
    Mission - Catalyzing Collaboration (www.catalyzing.net)
    The Life Sciences community in the Midwest is rich in both depth and breadth of talent, organizations and innovation.  The purpose of the Life Sciences Initiative is to create an ongoing interactive forum when:
    researchers are brought together to form collaborative communities;
    established industry organizations have an opportunity to see new technologies that are being developed in the laboratories of researchers from local and regional universities and early stage companies;
    there is an environment that fosters potential partnerships, both strategic and financial in nature.
    The Life Sciences Initiative includes formal topic-specific research programs as well as the establishment of social and personal fellowships and mentorships.
    4
  • 5. The legal stuff
    “The current laws and regulations that govern advertising and promotional practices in the life sciences industry did not anticipate social media.”
    Minnie Valena Baylor-Henry, Director, Life Sciences Regulatory Consulting, Deloitte & Touche LLP
    5
  • 6. Defining your role
    6
    The Tools:
    The Persona:
    Podcast
    Personal
    LinkedIn
    PR
    Speaking Engagements
    Professional
    Twitter
    Blog
    Video
    Email
    Corporate
    Facebook
    Newsletter
    Award Programs
    Website
    Ning
    Networking Events
    Written articles
    You
    Personality
    Talents
    Network
    Time
  • 7. Defining your role
    7
    Go Science!
  • 8. Defining your role
    Introducing: Jack and Diane
    8
  • 9. Defining your role
    9
    Jack
    Responsible for technology transfer at a major university
    Uses LinkedIn, but not much else
    Needs to connect with new people, opportunities and ideas
  • 10. Defining your role
    10
    Jack
    Connect via LinkedIn with his personal/charitable network
    Read and share newsletters or other content from the group
  • 11. Defining your role
    Diane
    Responsible for marketing communications at a medical device manufacturer
    Uses LinkedIn and Facebook and Twitter, personal and business
    Writes well, enjoys public speaking
    Needs a stronger professional network
    11
  • 12. Defining your role
    Diane
    Create an ongoing video series of short interviews with local life sciences executives
    Very time consuming … but
    First name basis with execs at top life sciences companies in Chicago
    Establishes herself as a recognized name and leader in the field
    Developed new skills with video filming, editing and distribution
    12
  • 13. Thank you!
    James HeckmanPresidentLittle Wolf630-281-4095jheckman@littlewolfonline.com
    Please Connect:
    Twitter – http://www.twitter.com/jheckman
    LinkedIn - http://www.linkedin.com/in/jamesheckman
    13

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