Jo Birch - Presentation

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Jo Birch - Presentation

  1. 1. thank you
  2. 2. I’d like to thank you again for coming to my presentation.The purpose of this deck is to recap my next steps forDAS agencies, to help DAS innovate when it comes to using social media in healthcare.
  3. 3. live it
  4. 4. Firstly, and perhaps most importantly: Live it.Have a social media presence. When it comes to your staff; educate and motivate. And make sure you startthinking about social media in everything you do. It is not going anywhere fast.
  5. 5. unique DAS partnership
  6. 6. Secondly, support a DASpartnership with Facebook as they focus on healthcare in 2012. Join fellow agencies to run brainstorm sessions with clients and Facebook staff. This is an opportunity to set some of our own guidelinesand help DAS pave the way in this area.
  7. 7. customised creative sessions
  8. 8. Thirdly, lets run customised creative sessions for our clients. All agencies on the samebrand come together with the client, and brainstorm strategy across all social media platforms.
  9. 9. Dr. DAS
  10. 10. And last, but definitely not least, stop guessing what Doctors are looking for, and ask them. Run a one day session, DAS plus doctors, to gain insightsand develop ideas for ways to effectively engage andinfluence this audience using social media.
  11. 11. I really hope you found my presentation useful, and if you’d like to see the complete annotated deck, feel free to email me.joanna.birch@eu.dasglobal.com

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