Marketing Naturals Natural Products Experts Contact John Hazlin: JHazlin@MarketingNaturals.com
Not a design agency….an extension of your marketing department
We’re natural marketers!
Professional Marketing Expertise
We understand natural products!
Natural Knowledge
We get supernatural results!
Entrepreneurial Creativity
Not a design agency….an extension of your marketing department
We can help …..
Create the plan
Raise the capital
Build a direct to consumer effort
By making advertising work for you
Create finished packaging or brochures
Expand distribution….sell the retailer
As a turnkey new products department
Marketing Naturals can help build the plan
Realize the Potential that You Know Is There
Opportunities you never have time to seize
Urgent priorities that require extra help
Enter new channels requiring different expertise
Create new support programs to drive incremental sales
Support over-taxed employees with short-term manpower
We’re a Virtual Network…. without the Overhead
Sales Managers
Brokers
Regulatory lawyers
Designers
Photographers
Videographers
Web designers
Media planners
We can help with…
Market potential
Pricing
Cost analysis
Forecasting
Trade requirements
Packaging reviews
We’ll make advertising work for you
Advertising can be affordable
Avoid big agency fees
Apply creativity to find another way
Buy with discipline….at discounted rates
We’ll tell you when you’re better off investing your dollars elsewhere.
We don’t get paid based on how much advertising you buy
We can help with…
Media buying
Print Ads
Trade Ads
Catalogs
TV & Radio Commercials
Good advertising is the best investment you’ll ever make!
Cost effectively generate millions of impressions with PR
We can be your Public Relations department
Major campaigns
Guaranteed results with “pay for performance”
Identify spokespersons for media appearances
Occasional trade releases
Matte Releases for new introductions
Handle SEC Compliance Filings
We can help with…
Consumer Press Kits
Matte Release Copywriting
Trade Announcements
Press Conferences
We’ll build or expand your (CRM) customer relationship marketing effort
Loyalty marketing makes sense for natural consumers
Well-educated, opinion leaders
Too expensive to reach via most mass vehicles
Can be motivated through trustworthy communications
Relationship marketing can throw off cash to be self-funding
We can help with…
Local Events
Loyalty Programs
Web Offers
E-mail Campaigns
Internet Sales
Website Creation
Word of Mouth is Essential to Reach Green Consumers!
Build Consumer Promotions that Support the Retailer
We can be the consumer advocate for your company
Affordably move product off the shelf
We can help with…
Package Inserts
On-pack Offers
Coupons
Sweepstakes
Rebates
Consumer Brochures
We can cost effectively create packages or brochures
We translate great ideas into written strategy
We can find the designer to meet your budget or use the art group you have on staff
We’ll even write the copy
We can help with…
Package design
Consumer Brochures
Professional Newsletters
Technical Support Papers
Website Copy
Direct Mailers
We can be a turnkey new products department
New Products to Feed the Growth Engine
For Revenue Growth
For “news value” to support your sales organization
Turnkey: Concept generation through shipping
We can help with…
Concept Creation
Brainstorming
Naming
Branding
Package Design
Product Viability
Concept Test
Taste Test
Costing, P&L
Forecasting
Launch Logistics
Project Coordination
Timetables
Copywriting
Marketing Planning
A resource for product formulation and consumer evaluation
Product formulation
Dietary supplements
Nutritional products
Reformulation of existing lines
Consumer testing
Taste tests
New product concepts
We can help with…
Consumer Research
Supplement Facts Creation
Product Sourcing
Scientific Documentation
There must be a legal way to say it!
Regulatory guidance
FDA
DSHEA
OTC Monographs
Cosmetics
FTC
Trademark registration
We can help with regulatory review of….
Existing and New Packages
Advertising
Promotion Materials
Technical Writing
Lawyers tell you what you can’t say…. We’ll tell you what you can say!
Sales Support Where You Need It
Recruit a broker force
Create a sales plan
Enter a new channel
Pricing strategy
Key accounts
Tailored presentations
Account specific promotion plans
We can help with…
PowerPoint Presentations
Competitive Analysis
Retailer Videos
Sell Sheets
Sales Meeting Presentations
Are You Looking for an Exit Strategy or an Acquisition?
Is growth by acquisition the logical next step?
Lead your acquisition team
Restage acquired products to meet your standards.
Does your end game call for finding a buyer?
Identify private equity firms
Provide financial advisors to achieve your goals.
Help streamline your existing business to improve profits
We can help with…
Due Diligence
Acquisition Integration
Cost Reduction
Equity Solicitation
A Passion for Healthy Solutions
Classically trained in marketing, John Hazlin learned how to make businesses grow in big budget consumer packaged goods environments. Over the last 10 years, he’s had great success in applying his skills to organizations with limited resources and more challenging competitive environments. John began his focus on natural products with Pharmavite where he grew the #1 vitamin brand while creating what would become the largest brand name in herbal remedies. At Naturade, he expanded his knowledge of dietary supplements with launches across the spectrum of natural foods, cosmetics and nutraceuticals. John has a strong passion for healthy, science-based solutions that can make a real difference in peoples’ lives.
John Hazlin Managing Partner Contact John Hazlin: JHazlin@MarketingNaturals.com
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