SoCon09 Keynote - Jeff Haynie

Experiences from the Valley (Nine tips to survive the current crisis) Jeff Haynie

JEFF HAYNIE

CEO, Appcelerator

Serial Entrepreneur

Twitter: jhaynie Blog: blog.jeffhaynie.us

Houston, we’ve got a problem

1. Location. Location. Location.

1. Location.

What are these cities known for?

D.C.

Nashville

NYC

LA

1. Location.

What is ATLANTA known for?

Old Media

Hip Hop

Bio Med

Security

1. Location.

MSA

Adam Software

Mindspring

ISS

JBoss

Apple

Yahoo

eBay

Google

Facebook

Does location really matter?

2. Hire the best, fire the rest.

2. Hire the best.

Hiring the wrong people cost:

Time

Money

Culture

2. Hire the best. Does the crisis offer opportunity? Surround yourself with challengers.

3. Measure. Analyze. Confirm.

3. Measure.

To win the game, you have to know where the goal line is:

Use quantifiable data

A/B test your theories

Don’t be afraid to refine

3. Measure. Venture backed business must think about “enterprise value creation”

4. Cash is King.

4. Cash in King.

Startups are largely a survival game:

Survival requires capital

Reduce your burn by 15%

Get more money (if you can)

4. Cash in King.

Let me say this again:

Conserve your cash

Generate more cash

Cut expenses

Raise money if you can

5. Collaborate with your Community.

5. Take care of your community.

Your community is your lifeline:

Ask questions

Engage through conversations

Show your love

Communication is key

5. Take care of your community.

Your community will listen:

Most times, communities tell you what they want even if they don’t know they are

6. Think Global, Act Local.

6. Think Global. Act Local.

Lots of great local activities:

Jelly / Co-Working

Startup Riot / Startup Gauntlet

Atlanta Web Entrepreneurs

6. Think Global. Act Local.

Exciting new funding opportunities:

Angel Lounge

Shotput Ventures

Tech Operators

ATDC Edison Fund

Atlanta Seed Fund

7. Have a Plan B & C. (You’re going to need it)

7. Have a Plan B & C.

What’s that saying about best laid plans?

You’ll end up in a different place than you began - guaranteed

7. Have a Plan B & C.

Entrepreneurs:

Classically over-optimistic

Terrible planners

Stubborn

8. Build your network.

In the end, the world is about relationships.

LinkedIn

Facebook

9. Ideas are worthless. Execute.

9. Ideas are worthless. Execute. Your idea sucks.

Get heads down and execute

Tell the world through success

The long road ahead

Shotput Ventures:

technology startup accelerator fund that focuses on capital-light web services companies and assists in the conception phase.

Shotput Ventures:

David Cummings

Mitch Free

Wayt King

Sanjay Parekh

Allen Graber

Suleman Ali

Dave Wright

Jeff Hilimire

Shotput Ventures:

$5,000/team - $5,000/founder

8 companies

March 6 – accepting apps

May 18 – program starts

Aug 10 – program completes

http://www.shotputventures.com

Nothing stands between you and your success. (well, except maybe you)

Flickr Photo Shoutouts

http://flickr.com/shutterhack

http://flickr.com/psd

http://flickr.com/cayusa

http://flickr.com/sigalakos

http://flickr.com/two-wrongs

http://flickr.com/chavals

http://flickr.com/stewf

http://flickr.com/actiondatsun

http://flickr.com/tyrussmalley

http://flickr.com/clompers

http://flickr.com/trucolorsfly

http://flickr.com/markknol

http://flickr.com/dan_h

http://flickr.com/cvanfleteren

http://flickr.com/stevenerat

http://flickr.com/carrierdetect

http://flickr.com/jazzmasterson

http://flickr.com/re-ality

http://flickr.com/bluesmuse

http://flickr.com/niallkennedy

SoCon09 Keynote - Jeff Haynie

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