SoCon09 Keynote - Jeff Haynie


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my slides from socon09 keynote on february 7, 2009 in Atlanta, Georgia at Kennesaw State University

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SoCon09 Keynote - Jeff Haynie

  1. 1. Experiences from the Valley (Nine tips to survive the current crisis) Jeff Haynie
  2. 2. <ul><li>JEFF HAYNIE </li></ul><ul><li>CEO, Appcelerator </li></ul><ul><li>Serial Entrepreneur </li></ul>Twitter: jhaynie Blog:
  3. 3. Houston, we’ve got a problem
  4. 4. 1. Location. Location. Location.
  5. 5. 1. Location. <ul><li>What are these cities known for? </li></ul><ul><ul><ul><li>D.C. </li></ul></ul></ul><ul><ul><ul><li>Nashville </li></ul></ul></ul><ul><ul><ul><li>NYC </li></ul></ul></ul><ul><ul><ul><li>LA </li></ul></ul></ul>
  6. 6. 1. Location. <ul><li>What is ATLANTA known for? </li></ul><ul><ul><ul><li>Old Media </li></ul></ul></ul><ul><ul><ul><li>Hip Hop </li></ul></ul></ul><ul><ul><ul><li>Bio Med </li></ul></ul></ul><ul><ul><ul><li>Security </li></ul></ul></ul>
  7. 7. 1. Location. <ul><li>MSA </li></ul><ul><li>Adam Software </li></ul><ul><li>Mindspring </li></ul><ul><li>ISS </li></ul><ul><li>JBoss </li></ul><ul><li>Apple </li></ul><ul><li>Yahoo </li></ul><ul><li>eBay </li></ul><ul><li>Google </li></ul><ul><li>Facebook </li></ul>Does location really matter?
  8. 8. 2. Hire the best, fire the rest.
  9. 9. 2. Hire the best. <ul><li>Hiring the wrong people cost: </li></ul><ul><ul><ul><li>Time </li></ul></ul></ul><ul><ul><ul><li>Money </li></ul></ul></ul><ul><ul><ul><li>Culture </li></ul></ul></ul>
  10. 10. 2. Hire the best. Does the crisis offer opportunity? Surround yourself with challengers.
  11. 11. 3. Measure. Analyze. Confirm.
  12. 12. 3. Measure. <ul><li>To win the game, you have to know where the goal line is: </li></ul><ul><ul><ul><li>Use quantifiable data </li></ul></ul></ul><ul><ul><ul><li>A/B test your theories </li></ul></ul></ul><ul><ul><ul><li>Don’t be afraid to refine </li></ul></ul></ul>
  13. 13. 3. Measure. Venture backed business must think about “enterprise value creation”
  14. 14. 4. Cash is King.
  15. 15. 4. Cash in King. <ul><li>Startups are largely a survival game: </li></ul><ul><ul><ul><li>Survival requires capital </li></ul></ul></ul><ul><ul><ul><li>Reduce your burn by 15% </li></ul></ul></ul><ul><ul><ul><li>Get more money (if you can) </li></ul></ul></ul>
  16. 16. 4. Cash in King. <ul><li>Let me say this again: </li></ul><ul><ul><ul><li>Conserve your cash </li></ul></ul></ul><ul><ul><ul><li>Generate more cash </li></ul></ul></ul><ul><ul><ul><li>Cut expenses </li></ul></ul></ul><ul><ul><ul><li>Raise money if you can </li></ul></ul></ul>
  17. 17. 5. Collaborate with your Community.
  18. 18. 5. Take care of your community. <ul><li>Your community is your lifeline: </li></ul><ul><ul><ul><li>Ask questions </li></ul></ul></ul><ul><ul><ul><li>Engage through conversations </li></ul></ul></ul><ul><ul><ul><li>Show your love </li></ul></ul></ul><ul><ul><ul><li>Communication is key </li></ul></ul></ul>
  19. 19. 5. Take care of your community. <ul><li>Your community will listen: </li></ul><ul><ul><ul><li>Most times, communities tell you what they want even if they don’t know they are </li></ul></ul></ul>
  20. 20. 6. Think Global, Act Local.
  21. 21. 6. Think Global. Act Local. <ul><li>Lots of great local activities: </li></ul><ul><ul><ul><li>Jelly / Co-Working </li></ul></ul></ul><ul><ul><ul><li>Startup Riot / Startup Gauntlet </li></ul></ul></ul><ul><ul><ul><li>Atlanta Web Entrepreneurs </li></ul></ul></ul>
  22. 22. 6. Think Global. Act Local. <ul><li>Exciting new funding opportunities: </li></ul><ul><ul><ul><li>Angel Lounge </li></ul></ul></ul><ul><ul><ul><li>Shotput Ventures </li></ul></ul></ul><ul><ul><ul><li>Tech Operators </li></ul></ul></ul><ul><ul><ul><li>ATDC Edison Fund </li></ul></ul></ul><ul><ul><ul><li>Atlanta Seed Fund </li></ul></ul></ul>
  23. 23. 7. Have a Plan B & C. (You’re going to need it)
  24. 24. 7. Have a Plan B & C. <ul><li>What’s that saying about best laid plans? </li></ul><ul><ul><ul><li>You’ll end up in a different place than you began - guaranteed </li></ul></ul></ul>
  25. 25. 7. Have a Plan B & C. <ul><li>Entrepreneurs: </li></ul><ul><ul><ul><li>Classically over-optimistic </li></ul></ul></ul><ul><ul><ul><li>Terrible planners </li></ul></ul></ul><ul><ul><ul><li>Stubborn </li></ul></ul></ul>
  26. 26. 8. Build your network.
  27. 27. 8. Build your network. <ul><li>In the end, the world is about relationships. </li></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul>
  28. 28. 9. Ideas are worthless. Execute.
  29. 29. 9. Ideas are worthless. Execute. Your idea sucks. <ul><ul><ul><li>Get heads down and execute </li></ul></ul></ul><ul><ul><ul><li>Tell the world through success </li></ul></ul></ul>
  30. 30. The long road ahead
  31. 31. <ul><li>Shotput Ventures: </li></ul><ul><ul><ul><li>technology startup accelerator fund that focuses on capital-light web services companies and assists in the conception phase. </li></ul></ul></ul>
  32. 32. <ul><li>Shotput Ventures: </li></ul><ul><ul><ul><li>David Cummings </li></ul></ul></ul><ul><ul><ul><li>Mitch Free </li></ul></ul></ul><ul><ul><ul><li>Wayt King </li></ul></ul></ul><ul><ul><ul><li>Sanjay Parekh </li></ul></ul></ul><ul><ul><ul><li>Allen Graber </li></ul></ul></ul><ul><ul><ul><li>Suleman Ali </li></ul></ul></ul><ul><ul><ul><li>Dave Wright </li></ul></ul></ul><ul><ul><ul><li>Jeff Hilimire </li></ul></ul></ul>
  33. 33. <ul><li>Shotput Ventures: </li></ul><ul><li>$5,000/team - $5,000/founder </li></ul><ul><li>8 companies </li></ul><ul><ul><ul><li>March 6 – accepting apps </li></ul></ul></ul><ul><ul><ul><li>May 18 – program starts </li></ul></ul></ul><ul><ul><ul><li>Aug 10 – program completes </li></ul></ul></ul><ul><li> </li></ul>
  34. 34. Nothing stands between you and your success. (well, except maybe you)
  35. 35. Flickr Photo Shoutouts <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
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