SoCon 12 : Where are you in your mobile maturity?

  • 84,522 views
Uploaded on

Keynote presentation by Jeff Haynie for the SoCon12 conference in Atlanta, GA at Kennesaw University on February 4, 2012.

Keynote presentation by Jeff Haynie for the SoCon12 conference in Atlanta, GA at Kennesaw University on February 4, 2012.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
84,522
On Slideshare
0
From Embeds
0
Number of Embeds
10

Actions

Shares
Downloads
404
Comments
4
Likes
41

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Nolan and I founded Appcelerator 4 years agoOur mission has always been to enable developers to be able to build next generation applications at web speed3 years ago, we packed our bags and moved our family and friends to Silicon Valley to pursue this dream

Transcript

  • 1. Where are you inyour mobile maturity? Jeff Haynie
  • 2. Jeff Haynie @jhaynie
  • 3. Founded in 2007130 EmployeesMountain View,CA HQ,Offices in London, Tokyo$31.5M -Mayfield, Translink, Storm,Sierra, eBay, RedHat2011 Magic Quadrant for MobileConsumer Application Platforms: Visionary
  • 4. Mobility willchangehumanity
  • 5. Mobile was easy in 2007
  • 6. Still an Apple world in 2008
  • 7. Winds ofAndroid change
  • 8. The iPad hit.So did Android.
  • 9. Desktop MobileDecember 2010Mobile Out ShipsDesktop
  • 10. 2012Mobile ChaosReigns
  • 11. Source: Flurry,comScore, Alexa
  • 12. Source: IDC
  • 13. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships?
  • 14. The Need for a Mobile Strategy Yesterday Today 3-tier centralized web architecture Cloud connected app centric modelPresentation Logic Data
  • 15. Building Your Mobile Strategy:5 Key Questions1) Objectives: What are my key needs in mobile?2) Scope: How many projects will I take on over the next 3 years?3) Platforms: What devices and OSes do I want to be on?4) Business Model: How will I monetize my move to mobile?5) Plan: How do I create a sustainable mobile strategy?
  • 16. Step 1: Define ObjectivesOption A Option BI need my iPhone app! Grow revenuePort website to app Drive down costOutsource everything Extend businessMonthly time horizon Engage mobile customers Multi month time horizon
  • 17. Step 2: Three-year outlook Number of projects ComplexityScope your needsand determineplatforms Step 3: Platforms
  • 18. Step 4: Identify Your Business ModelsGo beyond app sales and advertising for monetization opportunity App Store Sales Advertising Brand Loyalty In-app Purchase + Engagement Freemium/Upsell Coupons + Loyalty SaaS/Mobile Mobile Commerce/ Subscription Offering Direct Purchase
  • 19. Step 5: Build a Mobile Strategy Mobile Maturity Model Exploration Acceleration InnovationPerspectivesCustomer Inform Engage TransactPlatforms 1 2 All Major PlatformsPeople Outsourced Mix In-House Reusable Modular Integrated MobileTechnology Native Components Platform
  • 20. Building a Mobile StrategyMobile Maturity Model: 2011 vs. 2010
  • 21. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔
  • 22. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔ ✔
  • 23. Thank you! Jeff Haynie @jhaynie