Where are you inyour mobile maturity?        Jeff Haynie
Jeff Haynie @jhaynie
Founded in 2007130 EmployeesMountain View,CA HQ,Offices in London, Tokyo$31.5M -Mayfield, Translink, Storm,Sierra, eBay, R...
Mobility willchangehumanity
Mobile was easy in 2007
Still an Apple world in 2008
Winds ofAndroid change
The iPad hit.So did Android.
Desktop   MobileDecember 2010Mobile Out ShipsDesktop
2012Mobile ChaosReigns
Source: Flurry,comScore, Alexa
Source: IDC
What are the two keys to unlocking the         mobile opportunity?                       How can mobile  How do I build a ...
The Need for a Mobile Strategy           Yesterday                               Today 3-tier centralized web architecture...
Building Your Mobile Strategy:5 Key Questions1) Objectives: What are my key needs in mobile?2) Scope: How many projects wi...
Step 1: Define ObjectivesOption A                    Option BI need my iPhone app!       Grow revenuePort website to app  ...
Step 2: Three-year outlook                   Number of projects                   ComplexityScope your needsand determinep...
Step 4: Identify Your Business ModelsGo beyond app sales and advertising for monetization opportunity           App Store ...
Step 5: Build a Mobile Strategy Mobile Maturity Model                  Exploration     Acceleration        InnovationPersp...
Building a Mobile StrategyMobile Maturity Model: 2011 vs. 2010
What are the two keys to unlocking the         mobile opportunity?                       How can mobile   How do I build a...
What are the two keys to unlocking the         mobile opportunity?                       How can mobile   How do I build a...
Thank you!   Jeff Haynie    @jhaynie
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
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SoCon 12 : Where are you in your mobile maturity?

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Keynote presentation by Jeff Haynie for the SoCon12 conference in Atlanta, GA at Kennesaw University on February 4, 2012.

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  • Nolan and I founded Appcelerator 4 years agoOur mission has always been to enable developers to be able to build next generation applications at web speed3 years ago, we packed our bags and moved our family and friends to Silicon Valley to pursue this dream
  • SoCon 12 : Where are you in your mobile maturity?

    1. 1. Where are you inyour mobile maturity? Jeff Haynie
    2. 2. Jeff Haynie @jhaynie
    3. 3. Founded in 2007130 EmployeesMountain View,CA HQ,Offices in London, Tokyo$31.5M -Mayfield, Translink, Storm,Sierra, eBay, RedHat2011 Magic Quadrant for MobileConsumer Application Platforms: Visionary
    4. 4. Mobility willchangehumanity
    5. 5. Mobile was easy in 2007
    6. 6. Still an Apple world in 2008
    7. 7. Winds ofAndroid change
    8. 8. The iPad hit.So did Android.
    9. 9. Desktop MobileDecember 2010Mobile Out ShipsDesktop
    10. 10. 2012Mobile ChaosReigns
    11. 11. Source: Flurry,comScore, Alexa
    12. 12. Source: IDC
    13. 13. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships?
    14. 14. The Need for a Mobile Strategy Yesterday Today 3-tier centralized web architecture Cloud connected app centric modelPresentation Logic Data
    15. 15. Building Your Mobile Strategy:5 Key Questions1) Objectives: What are my key needs in mobile?2) Scope: How many projects will I take on over the next 3 years?3) Platforms: What devices and OSes do I want to be on?4) Business Model: How will I monetize my move to mobile?5) Plan: How do I create a sustainable mobile strategy?
    16. 16. Step 1: Define ObjectivesOption A Option BI need my iPhone app! Grow revenuePort website to app Drive down costOutsource everything Extend businessMonthly time horizon Engage mobile customers Multi month time horizon
    17. 17. Step 2: Three-year outlook Number of projects ComplexityScope your needsand determineplatforms Step 3: Platforms
    18. 18. Step 4: Identify Your Business ModelsGo beyond app sales and advertising for monetization opportunity App Store Sales Advertising Brand Loyalty In-app Purchase + Engagement Freemium/Upsell Coupons + Loyalty SaaS/Mobile Mobile Commerce/ Subscription Offering Direct Purchase
    19. 19. Step 5: Build a Mobile Strategy Mobile Maturity Model Exploration Acceleration InnovationPerspectivesCustomer Inform Engage TransactPlatforms 1 2 All Major PlatformsPeople Outsourced Mix In-House Reusable Modular Integrated MobileTechnology Native Components Platform
    20. 20. Building a Mobile StrategyMobile Maturity Model: 2011 vs. 2010
    21. 21. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔
    22. 22. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔ ✔
    23. 23. Thank you! Jeff Haynie @jhaynie
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