Mobile Developer Conference 2012 Hamburg, Germany Keynote
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Mobile Developer Conference 2012 Hamburg, Germany Keynote

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This is a keynote presentation by Jeff Haynie, co-founder and CEO of Appcelerator, at the Mobile Developer Conference 2012 in Hamburg, Germany on February 13, 2012. ...

This is a keynote presentation by Jeff Haynie, co-founder and CEO of Appcelerator, at the Mobile Developer Conference 2012 in Hamburg, Germany on February 13, 2012.

http://www.mobile-developer-conference.de/

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  • Nolan and I founded Appcelerator 4 years agoOur mission has always been to enable developers to be able to build next generation applications at web speed3 years ago, we packed our bags and moved our family and friends to Silicon Valley to pursue this dream
  • Main ideas:Hamburg Titanium has 35 members so far (past 2 wks w/o advertising! Indicates plenty of interest, but not organised/channeled… yet)Need leaders in Munich and Berlin areas to build 3 strong groups in leading German development hubs – Leadership is easy. We’ll support you. Anyone interested pls. see Liz Myers, Platform Evangelist for Appcelerator or Marcus Ross and we can help get a group near you started

Mobile Developer Conference 2012 Hamburg, Germany Keynote Mobile Developer Conference 2012 Hamburg, Germany Keynote Presentation Transcript

  • Transform your CustomerRelationships through Mobile A Lesson from the Worlds Biggest Brands Jeff Haynie
  • Jeff Haynie @jhaynie
  • Founded in 2007130 EmployeesMountain View, CA HQ,Offices in London, Tokyo$31.5M - Mayfield,Translink, Storm, Sierra,eBay, RedHat2011 Magic Quadrant for MobileConsumer Application Platforms: Visionary
  • Appcelerator makes mobility possible#1 Mobile Platform in the Industry35,000 mobile applications45 million devicesLargest EcosystemHundreds of 3rd-party ISVsFully integratedUnlimited extensibilityGlobal Reach and PartnersRegional and global partners1.6 Million developers worldwide
  • Mobility willchangehumanity
  • Mobile was easy in 2007
  • Still an Apple world in 2008
  • Winds ofAndroid change
  • The iPad hit.So did Android.
  • Desktop MobileDecember 2010Mobile Out ShipsDesktop
  • 2012Mobile ChaosReigns
  • Source: Flurry,comScore, Alexa
  • Source: IDC
  • Traditional Platform Architecture
  • Next Generation Platform Architecture
  • What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships?
  • The Need for a Mobile Strategy Yesterday Today 3-tier centralized web architecture Cloud connected app centric modelPresentation Logic Data
  • Building Your Mobile Strategy:5 Key Questions1) Objectives: What are my key needs in mobile?2) Scope: How many projects will I take on over the next 3 years?3) Platforms: What devices and OSes do I want to be on?4) Business Model: How will I monetize my move to mobile?5) Plan: How do I create a sustainable mobile strategy?
  • Step 1: Define ObjectivesOption A Option BI need my iPhone app! Grow revenuePort website to app Drive down costOutsource everything Extend businessMonthly time horizon Engage mobile customers Multi month time horizon
  • Step 2: Three-year outlook Number of projects ComplexityScope your needsand determineplatforms Step 3: Platforms
  • Step 4: Identify Your Business ModelsGo beyond app sales and advertising for monetization opportunity App Store Sales Advertising Brand Loyalty In-app Purchase + Engagement Freemium/Upsell Coupons + Loyalty SaaS/Mobile Mobile Commerce/ Subscription Offering Direct Purchase
  • Step 5: Build a Mobile Strategy Mobile Maturity Model Exploration Acceleration InnovationPerspectivesCustomer Inform Engage TransactPlatforms 1 2 All Major PlatformsPeople Outsourced Mix In-House Reusable Modular Integrated MobileTechnology Native Components Platform
  • Building a Mobile StrategyMobile Maturity Model: 2011 vs. 2010
  • What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔
  • What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔ ✔
  • Case Study: NBC Business Challenge 100 digital properties = digital content complexity Need to own mobile app strategy in-house Tactical, one-off, not scalable approach to mobile Cross-platform mandate: iPhone, iPad, Android Phone, Android Tablet, Google/Apple TV
  • Case Study: NBC Business Challenge: Solution 100 digital properties = digital content complexity Appcelerator Titanium Platform and Titanium+Plus Need to own mobile app strategy in-house Common NBC APIs across all OSes/devices Tactical, one-off, not scalable approach to mobile Photo, blog, news feeds, show schedules myNBC social sharing and comments Cross-platform mandate: iPhone, iPad, Android Phone, Reusable web services, DART advertising, Android Tablet, Google/Apple TV Omniture analytics Appcelerator Titanium 97% code reuse across iOS, Android 80% cost, time-to-market reduction Centrally managed by NBC.com team
  • Case Study: NBC1 Reusable feeds: Photo, video, blog, 3 news, schedules 1 22 Social check-ins3 Push notifications (show alerts) 44 Personalization 65 Advertising6 Analytics 5
  • Mobile Strategy Evolution EXPLORE ACCELERATE TRANSFORM Reach, Engagement,OBJECTIVES Reach Reach, Engagement Loyalty, & Monetization PROJECT Jay Leno iPhone Jimmy Fallon iPhone & Android NBC iPad, iPhone, Android Moderate / custom UI, social, FRONTEND Simple / web-like Complex / 50 fully native components camera Moderate / module development Complex / fully integrated across BACKEND Simple / available (ex: Omniture) disparate systems
  • IN SUMMARY Innovate RapidlyScale your Mobile Strategy Control your Destiny
  • Appcelerator Platform Built for Built for Built forInnovation Speed Integration
  • The Appcelerator Platform 5,000 Mobile+Cloud Features: Fully native Reusable Integrated Cross-Platform HTML5, Native, Hybrid
  • DEUTSCHLAND Titanium Meetup.com Gruppen Hamburg – Marcus Ross, GruppenLeiter http://www.meetup.com/hamburg-titanium München – (Position ist noch offen) http://www.meetup.com/muenchen-titanium Berlin – (Position ist noch offen) http://www.meetup.com/berlin-titaniumhttp://appcelerator-titanium.meetup.com/
  • Thank you!Dankeschön Jeff Haynie @jhaynieSlides will be posted at http://slideshare.net/jhaynie